Connecting Global Competence

Information for exhibitors / 2019

International Trade Fair for Electronic Components, Systems and Applications

Shanghai New International Expo Centre | March 20–22, 2019 | electronica-china.com

Planet e: Bringing the future to the world.

Factsheet

2019

Planet e brings the future to the world.

The entire electronics universe at one place

Semiconductors

Embedded systems

Displays

Sensor technology

Test and measurement

Electronic Design (ED/EDA)

Passive components

* Figures include numbers of electronica China and productronica China.

electronica China is the leading trade fair for the electronics industry in Asia. It's the industry's most important gathering and brings the future to the world, a place that stands out as best for business promotions and the latest trends in the electronics industry.

Planet e: for a successful future. Comprehensive range of products and services From components to systems, applications and services:

everything here revolves around the world of electronicsLeading business platform: the high-quality of buyers and decision-makers in upper management who are preparing for and conducting business transactions

Technical forums with prominent speakers: topics covering automotive, power electronics, medical technology and connectors

Eletromechanics/system peripherals (connectors, relays, switches, keyboards and casing technology)

Power supplies

PCBs, other circuit carriers and EMS

Automotive

Wireless

Micronano systems (MEMS) Information gathering and services

Assemblies and subsystems

INTERDISCIPLINARY EXHIBITION THEMES

Industrial electronics

Automotive industry

Consumer electronics

Communication systems

New energy

Medical technology

Computers & peripherals

Mechanical engineering

Internet of Things (IoT)

Household appliance

Aviation & space technology

Military electronics

Lighting engineering

Rail transit

Security & protection systems

Intelligent building

KEY INDUSTRIES

VISITOR NUMBERS FROM 2014 TO 2018*

EXHIBITOR NUMBERS FROM 2014 TO 2018*

Visitors: 77,765 (YOY 14% increase)

Exhibitors: 1,374 (YOY 12% increase)Exhibition space: 80,000 m2 (YOY 16% increase)Pavilions: Germany, Japan, Taiwan, KoreaA detailed list of exhibition themes is available here:

electronica-china.com

2014

51,498

2015

55,365

0

1,0000

2,0000

3,0000

4,0000

5,0000

6,0000

7,0000

8,0000

Total2016

61,455

2017

68,215

2018

77,765

2014

868

2015

1,006

2016

1,088

2017

1,230

2018

1,374

0

200

400

600

800

1000

1200

1,400

Total

Planet e. A cosmos of diverse interests

VISITOR ANALYSIS (BY TYPE OF BUSINESS)*

VISITOR ANALYSIS (BY INDUSTRY-MULTIPLE CHOICES）*

Industrial electronics

Consumer electronics

Automotive industry

Communication systems

Medical technology

New energy

R&D/design

Manufacturing/production

Business development/sales/marketing communication

Procurement

Corporate management

Quality control

Education/scientific research

Others

VISITOR ANALYSIS (BY JOB RESPONSIBILITY）*

Aviation & space technology

Household appliance

Military electronics

Lighting engineering

Rail transit

Security & protection systems

Intelligent building

Others

* Source: visitor registration analysis at electronica and productronica China 2018

Application/usage of electronic components/ assemblies/subsystems

EMS/OEM

Electronic components

Manufacturing equipments

Material supplier

Scientific institution/association/university

Electronic assemblies/subsystems

Agent/distributor/dealer

47 %

26 %

25 %

18 %

16 %

11 %

Computers & peripherals

Mechanical engineering

Internet of Things (IoT)

10 %

10%

9%

7% 6%

6%

5%

5%

4%

1%

7%

22%

19%

14 %

12 %

7%

5%

8%

8%

Others

Media

Public administration/authorities

2%

1%

2%

31 %

18 %

17 %

12 %

11 %

4% 2%

2%

2%

1%

Government administration

Journalist/editor

Company, product & image presentation/promotion

High evaluation and satisfaction

EXHIBITORS—OVERALL ASSESSMENT* EXHIBITORS—BUSINESS GOALS REACHED*

VISITORS—OVERALL ASSESSMENT* VISITORS—BUSINESS GOALS REACHED*

* Source: exhibitor and visitor survey at electronica China 2018

Character of a leading trade fair in China

Completeness/breadth of product range

Clarity of product range/sectionalisation

Promotion of the trade show

Quality of exhibitor services provided by the trade fair forwarders

Frequency of visitors entering your stand

Quality of exhibitor services provided by the trade fair contractors

Quality of visitors

91%

90%

89%

88%

81%

79%

78%

75%

Exchange of experience

Studying the competition, market overview

Maintaining existing business relationships

Presentation of innovations

Preparing future business transactions

Building up new business relationships

Doing business during the trade fair

87%

86%

85%

85%

83%

82%

80%

77%

Completeness and breadth of product range

Character of a leading trade fair

Clarity of the product range/segmentation

Presence of market leaders

Presence of international exhibitors

Promotion of the trade show

Quality of visitor information provided by the organizer

Procedure of on site registration

On site services (rest area, catering)

97%

98%

96%

95%

95%

95%

93%

90%

81%

General market orientation

Maintaining existing business relationships

Studying the competition

Further education/increasing professional knowledge

Looking for new products and innovations

Preparing future business transactions

Seeking and identifying distributors/new agents/partners

Building up new business relationships

Doing business during the fair

97%

96%

95%

94%

94%

94%

93%

93%

91%

visitors are satisfied with the electronica China98% visitors plan to attend electronica China again98%

exhibitors benefited a lot from electronica China99% exhibitors plan to participate in the next electronica China 96%

Innovations from different segments

SEMICONDUCTOR SEGMENT

We started attending electronica China four years ago. Our European subsidiary also takes part in the electronica in Munich. So electronica is our exhibition platform to the world and it provides very good chances. We can make contact with international and local customers here. The visitor number is growing every year and we are happy about it.

Renesas Electronics Hong Kong LimitedSilkie Lau, Principal Expert, PR/Marcom Department, China Industrial Solution Business Division

In comparison to the previous editions, this year the brands represented at electronica China has grown even more. A lot of old customers and potential ones came to the exhibition. They are from a diverse background like telecommunications, servers, automobile, industrial and medical industries. Moreover, there are a lot for new customers from other application fields. We think this year’s exhibition is very successful.

PASSIVE COMPONENT SEGMENT

We think highly of electronica China 2018, because a lot of new business opportunities and new trends can be found here and it is also a good place to present our new products and technology here. Both the visitor quality and number are quite good this year so we are sure to attend the exhibition in 2019. Next year, we hope more high-quality companies will attend and communicate with each other, because electronica China is really a good platform.

SWITCH & INTERCONNECTION TECHNOLOGY

Our cooperation with electronica China goes a long way back and we have invested a lot into our exhibition here. It shows how important it is to us. electronica China is very suitable for us to promote our brand in China. It offers a wide spectrum of products and services from the upstream to downstream areas. Such features are very important to us. The results we made this year have exceeded our expectations. The visitor flow is great. I believe this year the exhibition will be more successful.

TE ConnectivityEdward Tsaur, Director of Marketing APAC

Toshiba has exhibited at electronica China for five years consecutively. I think it is very helpful to our product promotion, especially in the Chinese market. Through many years of collaboration between the organizers and exhibitors, electronica China has made significant progresses in its influence, visitor quality and number. We will come again next year and invest more into our new product promotion in China.

MICRONANO SYSTEMS & SENSOR TECHNOLOGY

I think electronica China is at a leading position in terms of the visitor flow and quality. We are happy about both. And today we have met some potential customers. To both the suppliers and our customers, electronica China is a grand event. We can make more communication and get to know each other better here. We are expecting a lot from the exhibition next year and surely we will come again.

Bosch (China) Investment Ltd. Jiaban Wang, Senior Field Application Engineer, Automotive Electronics Semiconductors and Sensors

Molex Taiwan Ltd.Fischer Huang, Group Marketing Manager, Global Commercial Products Division

Pulse ElectronicsJon Yu, General Manager, Wireless Consumer Business Unit

TOSHIBA Electronics (China) Co., Ltd. Danny Tan, General Manager, Storage & Device Solution Marketing Division

Accompanying innovation forums

Intelligent & connected vehicles

Automotive electronics industry

Automotive testing

Security and electronics

Electronic control of powertrain system for

traditional automobile

China International Automotive Electronics Conference

Automotive Day

Keynote Speech: Automotive new technologies and

trends in new energy and intelligent networks

Session 1: Electric vehicle

Session 2: Intelligent & connected vehicles

Session 3: Automotive electronics

Industrial IoT and IoT Security

Embedded AI technology

Wearable technology and application

International Embedded Systems Innovation Forum

Status and trend of medical electronics

Wearable device and IoT for healthcare

AI in medicine

International Medical Electronics Innovation Forum

International Connector Innovation Forum

Development trend of connector technology (heavy-current,

high-density, miniaturized, high-frequency and high-speed, etc.)

Innovative development and market dynamic analysis of

connectors for 5G mobile communication equipment

Integrated innovation and application research of connectors in

rail transit, new energy vehicles, etc.

Innovative development of intelligent manufacturing in connector

industry

The latest development of connector basic generic technologies,

such as design, materials, process, testing, etc.

Co-located trade fairs

As Asia’s largest trade show for lasers, optics and photonics, LASER World of PHOTONICS CHINA has always taken a leading role in the industry and showcased its entire spectrum in four categories: Laser Systems for Production Engineering, Lasers and Optoelectronics, Optics and Manufacturing Technology for Optics, Imaging and Optical Metrology. From fundamental research to industrial applications, LASER World of PHOTONICS CHINA dedicated itself to the development and innovation of all fields in the industry, providing you with the best platform for finding solutions in light.

As the industry’s most important gathering for innovative electronics manufacturing,productronica China takes visitors into futuretechnologies, industry trends and rapidly growing markets. It displays cutting-edge technologies in cable processing, dispensing, EMS, materials, SMT, coil winding, ESD, clean room, test and measurement, automation and component manufacturing, etc.

productronica-china.com

world-of-photonics-china.com

New device of power electronics and innovation technologies

for power supplies

Power supplies application and key technologies of smart grid

Charging control technologies of new energy vehicles -

the core of smart transportation electrification

International Power Electronics Innovation Forum

Driving motor

Motor control technology

Power electronic converter

Charging pile

SBMS & System integration

Wireless charging

International Forum on Innovation and Development of Electric Vehicle

Hall assignment 2019

E4 E5 E6 C1 C2

W1 E1 E2 E3 C3

E6 & C1

E5& C2

E5

E3

E3

Switch & Interconnection Technology

Passive Components

PCB

E5 Distributor

E4 Semiconductors & IC

E4 Power Supplies

E4 Micronano Systems & Sensor Technology

E4 Test & Measurement

Automotive Day Conference & Exhibition

Cable Processing & Connector Manufacturing

SMT

E2 EMS

Component Manufacturing

E1

E1

Robotics & Systems Integration

Intelligent Logistics

Automation & Motion Control

Materials

Dispensing W1

W1

Long

Yan

g Ro

ad

E2&C3

E1&C3

C3C3C3C3

C1C1

C2C2

C3C3

Smart Factory Area

Published by Messe Muenchen Shanghai Co., Ltd.

Subject to change without notice. Supplies limited. Available only as long as supplies last. Last updated: 05/18

Messe München GmbH

Add: Messegelände, 81823 Munich, Germany

CONTACT US

Messe Muenchen Shanghai Co., Ltd.Add: 11th floor, PINGAN FORTUNE Tower, 1088 Yuanshen Road,Pudong New Area, Shanghai Chloe QiuSenior Project ManagerTel: +86 21 2020 5522chloe.qiu@mm-sh.com

Project Management GermanyTingting LuSenior Exhibition ManagerTel.: +49 89 949-20321tingting.lu@messe-muenchen.de

Sales GermanyOliver BittlSales ConsultantTel.: +49 89 949-20553oliver.bittl@messe-muenchen.de

Dominik EriSales Manager Tel.: +49 89 949-20556dominik.eri@messe-muenchen.de

GLOBAL NETWORK

Messe München has globally active subsidiaries and foreign representatives serving 115 countries, so you can contact Planet e through any of our representatives. The current address list is available here: electronica.de/representatives

Besides electronica China, Messe München organizes other leading electronics exhibitions in rapidly growing markets for electronics. This allows exhibitors to profit from the know-how of Messe München in other regions of the world. electronica.de/electronicsnetwork

Foreign representatives

2019

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