factsheet - essel finance amc limited / w/ mo n y d y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er...

6
1 FACTSHEET January, 2017 World Cancer Day, founded by the Union for International Cancer Control (UICC) is marked on 4th February every year. It aims to increase awareness of cancer and en- courage its prevention, detection & treatment. It supports the goals of the World Cancer Declaration, written in 2008. The primary goal of the World Cancer Day is to signifi- cantly reduce illness and death caused by cancer by targeting misinformation, raising awareness, and reducing stigma. Multiple initiatives are undertaken to show support for those affected by cancer. This day unites the world’s population in the fight against cancer. Peerless Family supports this great initiative and the fight against this cruel dis- ease. (Source: wikipedia)

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Page 1: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

1

FACTSHEET

January, 2017 World Cancer Day, founded by the Union for International Cancer Control (UICC) is marked on 4th February every year. It aims to increase awareness of cancer and en-courage its prevention, detection & treatment. It supports the goals of the World Cancer Declaration, written in 2008. The primary goal of the World Cancer Day is to signifi-cantly reduce illness and death caused by cancer by targeting misinformation, raising awareness, and reducing stigma. Multiple initiatives are undertaken to show support for those affected by cancer. This day unites the world’s population in the fight against cancer. Peerless Family supports this great initiative and the fight against this cruel dis-ease. (Source: wikipedia)

Page 2: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

2

Page 3: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

3

3 IN 1 FUND (an open ended hybrid scheme)

Scheme Performance as on December 30, 2016*

Period

Peerless 3 in 1 Fund-Regular Plan-Growth

Option

CRISIL MIP Blended

Fund Index + Gold (85:15)

10 Year dated GOI Security

December 31, 2015 to December 30, 2016 7.80% 11.59% 14.97%

December 31, 2014 to December 31, 2015 4.26% 4.69% 7.39%

December 31, 2013 to December 31, 2014 10.72% 9.54% 14.14%

Since Inception CAGR % 8.05% 8.25% 7.96%

Current Value of investment if Rs 10000/-

was invested on Inception date (in RS.) 15600.60 15,765.00 15527.72

Past performance may or may not be sustained in future

Returns are absolute. The performance of the dividend plan for the investor would be net of dividend distribution tax, as applicable. The returns are calculated for Regular Plan- Growth Option.

Peerless 3 in 1 Fund - Percentage contribution of B15 cities to AUM is 47.57 as on January 31, 2017

As on January 31, 2017 Average Maturity for the debt portion (Yrs) ........................................................ 4.44 Modified Duration for the debt portion (Yrs) ........................................................ 3.31 # TER - Reg (%) ....................................................................................... 1.46 # TER - Direct (%) ....................................................................................... 0.69 Portfolio Yield (%) ....................................................................................... 6.94

Asset Allocation

Rating Profile (%)- Debt

Key Scheme Information

Investment Objective

The investment objective of the scheme is to generate long term capital appreciation through a portfolio of fixed income securities, Gold ETFs of other mutual funds and gold related instruments and Equity & Equity related Instruments. However there can be no assurance that the investment

objective of the scheme will be achieved.

Allotment Date Fund Size

5th April, 2011

Fund Size

`23.78Crs(Monthly AAUM for January, 2017)

`23.84Crs (AUM as on 31 January, 2017)

Asset Allocation Pattern

Debt & Money Market instruments: 50% to 70% Equity & Equity related instruments: 15% to 25% Gold ETFs of other mutual funds and gold related instruments: 15% to 25%

Scheme Features

Exit Load : NIL Minimum Amount: ` 1,000/- and in multiples of ` 1/- thereafter Benchmark : CRISIL MIP Blended Fund Index+Gold (85:15)

Fund Manager

Mr. Killol Pandya - Total experience 17 years. Mr. Amit Nigam - Total experience 14 years.

Portfolio as on January 31, 2017

Portfolio Holdings Rating/Industry % of Net Assets

EQUITY SHARES 19.85

HDFC Bank Ltd BANKS 1.45

ICICI Bank Ltd BANKS 1.18

Kotak Mahindra Bank Ltd BANKS 0.97

Infosys Ltd SOFTWARE 0.81

IndusInd Bank Ltd BANKS 0.78

Housing Development Finance Corporation Ltd FINANCE 0.68

Sundaram Finance Ltd FINANCE 0.62

Indraprastha Gas Ltd GAS 0.61

ITC Ltd CONSUMER NON

DURABLES 0.61

Castrol India Ltd PETROLEUM PRODUCTS 0.61

Bosch Ltd AUTO ANCILLARIES 0.60

Nestle India Ltd CONSUMER NON

DURABLES 0.59

Ultratech Cement Ltd CEMENT 0.56

AIA Engineering Ltd INDUSTRIAL PRODUCTS 0.55

Titan Company Ltd CONSUMER DURABLES 0.54

Engineers India Ltd CONSTRUCTION PROJECT 0.54

Havells India Ltd CONSUMER DURABLES 0.53

Oracle Financial Services Software Ltd SOFTWARE 0.52

Bharat Electronics Ltd INDUSTRIAL CAPITAL

GOODS 0.52

Shree Cements Ltd CEMENT 0.51

Others 6.07

NON-CONVERTIBLE DEBENTURE / ZCB 29.99

TATA Capital Financial Services Ltd ICRA AA+ 6.38

Rural Electrification Corporation Ltd CRISIL AAA 4.37

Housing Development Finance Corporation Ltd CRISIL AAA 4.33

LIC Housing Finance Ltd CRISIL AAA 4.31

Power Finance Corporation Ltd CRISIL AAA 4.22

L&T Infrastructure Finance co ltd CARE AA+ 4.21

TATA Capital Housing Finance Ltd CRISIL AA+ 2.17

MUTUAL FUND UNITS 20.11

Reliance Shares Gold BeES 20.11

FIXED DEPOSITS 1.04

HDFC Bank Ltd 1.04

GOVERNMENT SECURITIES 19.72

6.97% GOI - 06 Sep 2026 Sovereign 13.03

7.59% GOI - 11 Jan 2026 Sovereign 4.47

7.68% GOI - 15 Dec 2023 Sovereign 2.22

CBLO (including TBILL held as Collateral)/Reverse Repo/Net Current Assets/Cash/Cash Equivalent

9.29

Total 100.00

Please refer to page no 4 and 5 for statutory details

# Weighted average for the month

(*LAST BUSINESS DAY OF THE CALENDER QUARTER)

Please refer to page no. 6 for Product Labeling

* Erstwhile - Peerless MF Child Plan

Dividend History (Quarterly)

Scheme / Plan Record

Date

Net Dividend (` per unit) Cum Dividend Nav (in `) Individual/HUF Corporate

PEERLESS 3 IN 1 FUND-REGULAR QUARTERLY

DIVIDEND 26-Oct-16

0.26073774

0.24156852 15.9151

PEERLESS 3 IN 1 FUND-DIRECT QUARTERLY

DIVIDEND 26-Oct-16

0.26796039

0.24826017 16.3614

Maturity Profile % Weightage

Below 1 Year 1.04

Above 1 Year 49.71

CBLO (including TBill held as collateral)/Reverse Repo/ Net Current Assets/Cash/Cash Equivalent

9.30

Net Asset Value (NAV) as on January 31, 2017 (in `)

Plan / Option Regular Plan Direct Plan

Growth Option 15.9849 16.7626

Monthly Dividend 15.9867 15.3208

Quarterly Dividend 15.6174 16.0965

Industry Allocation – Equity(%)

Page 4: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

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ch

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Sp

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S

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a

mo

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in

Units

of

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1.

Investm

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to s

tatu

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lock-

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nd

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n 8

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here

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en

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S&

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uity r

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4

Page 5: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

FU

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Fu

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Yes

Fo

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Mo

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alf

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Fo

rtn

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Yearl

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Fo

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men

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alf

Yearl

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in

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llm

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Fo

rtn

igh

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every

alt

ern

ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

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Yes

Mo

nth

ly

an

d Q

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terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

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Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(every

Wed

nes-

day)

Fo

rtn

igh

tly (

every

alt

ern

ate

Wed

nesd

ay)

Mo

nth

ly

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pecif

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s)

Peerl

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F

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mu

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th

ere

aft

er

or

acco

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ala

nce w

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wer

NA

T

+1

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

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y

& H

alf

Yearl

y

Fo

rtn

igh

tly- ` 5

00

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nth

ly- `

500

Qu

art

erl

y-

` 1

000

Half

Yearl

y- ` 2

000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts, M

on

thly

12

-in

sta

llm

en

ts,Q

uart

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y 4

in

sta

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en

ts,H

alf

Yearl

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in

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llm

en

ts

Fo

rtn

igh

tly,

every

alt

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ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

` 5

00

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

ern

ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

ecif

ied

d

ate

s)

Peerl

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rt

Term

Fu

nd

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d in

mu

ltip

les

of

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here

aft

er

100 u

nit

s o

r acco

un

t b

ala

nce w

hic

hever

is

low

er

T+

1

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

Mo

nth

ly- `

500

Qu

art

erl

y- `` 1

000

Half

Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts, M

on

thly

12

-in

sta

llm

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ts,Q

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y 4

in

sta

llm

en

ts,H

alf

Yearl

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in

sta

llm

en

ts

Fo

rtn

igh

tly,

every

alt

ern

ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

` 5

00/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

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ate

Wed

nes-

day)

Mo

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ly (

as o

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sp

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ate

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Peerl

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Fle

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Inco

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mu

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here

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er

100 u

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un

t b

ala

nce w

hic

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low

er

T+

1

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

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& H

alf

Yearl

y

Fo

rtn

igh

tly-

`

500

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nth

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500

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art

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000

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Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

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ll-

men

ts, M

on

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12

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ts,Q

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in

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ts,H

alf

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in

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llm

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Fo

rtn

igh

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every

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ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

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Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

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ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

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d

ate

s)

Peerl

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Inco

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Plu

s F

un

d

`

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d in

mu

ltip

les

o

f ` 1

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here

aft

er

100 u

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t b

ala

nce w

hic

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low

er

T+

1

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

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nth

ly- `

500

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art

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Half

Yearl

y- `

2000

Fo

rtn

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tly 2

4 in

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ll-

men

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on

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12

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llm

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alf

Yearl

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Fo

rtn

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every

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1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

ern

ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

ecif

ied

d

ate

s)

Peerl

ess 3

in

1 F

un

d

` 1

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or

acco

un

t b

ala

nce, w

hic

h e

ver

is

low

er

100 u

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s o

r acco

un

t b

ala

nce w

hic

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low

er

T+

1

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

Mo

nth

ly- `

500

Qu

art

erl

y- ` 1

000

Half

Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts, M

on

thly

12

-in

sta

llm

en

ts,Q

uart

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y 4

in

sta

llm

en

ts,H

alf

Yearl

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in

sta

llm

en

ts

Fo

rtn

igh

tly,

every

alt

ern

ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

ern

ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

ecif

ied

d

ate

s)

Peerl

ess E

qu

ity

Fu

nd

`

1000/-

or

acco

un

t b

ala

nce, w

hic

h e

ver

is

low

er

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s o

r acco

un

t b

ala

nce w

hic

hever

is

low

er

T+

3

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

Mo

nth

ly- `

500

Qu

art

erl

y- ` 1

000

Half

Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts, M

on

thly

12

-in

sta

llm

en

ts,Q

uart

erl

y 4

in

sta

llm

en

ts,H

alf

Yearl

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in

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llm

en

ts

Fo

rtn

igh

tly,

every

alt

ern

ate

wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/ q

uart

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

an

d Q

uar-

terl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 5

0/-

Fo

rt-

nig

htl

y W

eekly

&

Mo

nth

ly

`

500

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

ern

ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

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ate

s)

Peerl

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on

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Term

Ad

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ver

is

low

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un

t b

ala

nce w

hic

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low

er

T+

3

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

Mo

nth

ly- `

500

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art

erl

y- ` 1

000

Half

Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts,

Mo

nth

ly 1

2 in

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llm

en

ts,

Qu

art

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y 4

in

sta

llm

en

ts, H

alf

Y

earl

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in

sta

llm

en

ts

Fo

rtn

igh

tly,

every

alt

er-

n

ate

Wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/

qu

art

er

an

d h

alf

yearl

y

*Yes

Mo

nth

ly

&

Qu

art

erl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

*Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 50/-

each

F

ort

nig

htl

y W

eekly

&

Mo

nth

ly

`

500 e

ach

Dail

y,

Weekly

(e

very

Wed

nesd

ay)

Fo

rt-

nig

htl

y

(every

alt

ern

ate

Wed

nes-

day)

Mo

nth

ly (

as o

n

sp

ecif

ied

d

ate

s)

Peerl

ess

Mid

cap

Fu

nd

` 1

000/-

or

acco

un

t b

ala

nce, w

hic

h e

ver

is

low

er

100 u

nit

s o

r acco

un

t b

ala

nce w

hic

hever

is

low

er

T+

3

Yes

Fo

rtn

igh

tly

Mo

nth

ly, Q

uart

erl

y

& H

alf

Yearl

y

Fo

rtn

igh

tly- `

500

Mo

nth

ly- `

500

Qu

art

erl

y- ` 1

000

Half

Yearl

y- `

2000

Fo

rtn

igh

tly 2

4 in

sta

ll-

men

ts,

Mo

nth

ly 1

2 in

sta

llm

en

ts,

Qu

art

erl

y 4

in

sta

llm

en

ts, H

alf

Y

earl

y 2

in

sta

llm

en

ts

Fo

rtn

igh

tly,

every

alt

er-

n

ate

Wed

nesd

ay

1st,

7th

,10th

,15th

, 20th

, 25th

of

every

mo

nth

/

qu

art

er

an

d h

alf

yearl

y

Yes

Mo

nth

ly

&

Qu

art

erl

y

Mo

nth

ly-

`

500/-

Qu

art

erl

y-

` 1

500/-

Mo

nth

ly:

5th

of

the

mo

nth

; Q

uart

erl

y 5

th o

f A

pri

l, J

uly

, O

cto

ber,

Jan

uary

Yes

Dail

y,

Weekly

, fo

rtn

igh

tly a

nd

M

on

thly

Dail

y -

` 50/-

each

F

ort

nig

htl

y W

eekly

&

Mo

nth

ly

`

500 e

ach

Dail

y,

Weekly

(every

Wed

nes-

day)

Fo

rtn

igh

tly(e

very

alt

er-

nate

Wed

nesd

ay)M

on

thly

(as

on

sp

ecif

ied

date

s)

Note

: T

he T

ruste

e w

ill e

nde

avo

r to

de

cla

re t

he

Div

iden

d a

s p

er

the s

pe

cifie

d f

req

uen

cie

s,

su

bje

ct

to a

va

ilab

ility

of

dis

trib

uta

ble

su

rplu

s c

alc

ula

ted

in

accord

an

ce

with

th

e R

eg

ula

tio

ns.

Th

e a

ctu

al

de

cla

ratio

ns o

f D

ivid

en

d a

nd

fre

qu

en

cy w

ill inte

r-a

lia d

ep

en

d o

n a

vaila

bili

ty o

f d

istr

ibu

table

su

rplu

s

ca

lcula

ted

in a

ccord

an

ce

with S

EB

I (M

F)

Reg

ula

tio

ns a

nd t

he d

ecis

ion

s o

f th

e T

ruste

e s

ha

ll b

e f

inal

in t

his

reg

ard

. T

he

re i

s n

o a

ssu

ran

ce

or

gua

ran

tee

to

th

e U

nit h

old

ers

as t

o t

he

ra

te o

f D

ivid

en

d n

or

tha

t th

e D

ivid

en

d w

ill b

e p

aid

re

gula

rly.

Div

ide

nd p

aya

ble

un

de

r D

ivid

end

Pa

yo

ut

op

tio

n

(Wee

kly

Op

tion

) is

eq

ual to

or

less t

ha

n `

500

th

en

the

Div

ide

nd

wo

uld

be c

om

pu

lso

rily

rein

ve

ste

d in t

he o

ptio

n o

f th

e S

ch

em

e.

In c

ase

an inve

sto

r fa

ils t

o s

pe

cify h

is p

refe

ren

ce o

f P

lans/S

ub

Pla

ns/O

ptio

ns in

th

e b

elo

w m

en

tio

ned

sch

em

es,

the

de

fault P

lan

/Su

b P

lan

/Op

tio

ns w

ou

ld b

e a

s a

bo

ve

. *

SW

P/S

TP

availa

ble

only

aft

er

co

mp

letio

n o

f sta

tuto

ry lo

ck-i

n p

eri

od

of 3

ye

ars

fro

m t

he

da

te o

f in

ve

stm

en

t b

y t

he

in

ve

sto

r.

Any in

form

ation

here

in c

onta

ined

do

es n

ot

con

stitu

te a

nd

sh

all

be

de

em

ed

no

t to

con

stitu

te a

n a

dvic

e,

an

offe

r to

sell/

purc

ha

se

or

as a

n invita

tio

n o

r solic

ita

tio

n t

o d

o s

o f

or

any s

ecu

ritie

s o

f a

ny e

ntity

, a

nd

fu

rth

er, P

ee

rle

ss F

un

ds M

an

ag

em

en

t C

o.

Ltd

. (P

FM

CL).

Its

su

bsid

iaries /

affili

ate

s/ sp

on-

so

rs / tru

ste

e (

Pe

erl

ess F

un

ds M

an

ag

em

en

t C

o L

td. G

rou

p)

or

their

off

ice

rs,

em

plo

ye

es,

pe

rso

nn

el, d

ire

cto

rs m

ay b

e a

sso

cia

ted in a

co

mm

erc

ial, p

rofe

ssio

nal o

r p

ers

on

al ca

pa

city o

r m

ay h

ave a

co

mm

erc

ial in

tere

st in

clu

din

g a

s p

rop

rieta

ry t

rad

ers

in o

r w

ith s

ecu

ritie

s a

nd /

or

co

mp

an

ies o

r is

su

es

or

ma

tte

rs a

s c

onta

ine

d in

this

pu

blic

atio

n a

nd s

uch

co

mm

erc

ial cap

acity o

r in

tere

st

wh

eth

er

or

not

diffe

ring

with

or

co

nflic

ting

with

this

pub

lica

tio

n,

sh

all

no

t m

ake

or

ren

de

r (P

FM

CL

Gro

up

) lia

ble

in a

ny m

an

ne

r w

ha

tso

eve

r &

(P

FM

CL

Gro

up

) o

r a

ny o

f th

eir

offic

ers

, e

mp

loyee

s,

pe

rso

nnel, d

ire

c-

tors

sh

all

no

t b

e lia

ble

fo

r a

ny lo

ss,

da

ma

ge

, lia

bili

ty w

ha

tso

eve

r fo

r a

ny d

ire

ct

or

indir

ect

loss a

risin

g f

rom

th

e u

se

or

acce

ss o

f a

ny i

nfo

rma

tio

n t

hat

may b

e d

isp

laye

d in

this

pu

blic

ation

fo

rm t

ime

to

tim

e.

Re

cip

ien

ts o

f th

e in

form

atio

n c

on

tain

ed

here

in s

ho

uld

exe

rcis

e d

ue

care

an

d c

au

tio

n a

nd

rea

d t

he S

ch

em

e i

nfo

rma

tio

n D

ocu

me

nt(

s)

and

Sta

tem

en

t o

f A

dditio

nal in

form

atio

n (

inclu

din

g i

f n

ece

ssa

ry,

ob

tain

ing

th

e a

dvic

e o

f ta

x/

lega

l/a

cco

un

ting

/ fina

ncia

l/ o

ther

pro

fessio

nals

) p

rior

to t

akin

g o

f a

ny d

ecis

ion

, a

ctin

g o

r o

mittin

g to

act,

on t

he b

asis

of

the i

nfo

rma

tion

con

tain

ed

he

rein

. T

he

pri

ntin

g a

nd

ma

iling

cost

this

ne

wsle

tter

is c

harg

ed

to

th

e r

espe

ctive s

ch

em

es s

ub

ject

to S

ecu

rities &

Exc

ha

ng

e B

oa

rd o

f In

dia

(M

utu

al F

und

s)

Re

gu

latio

ns, 1

99

6.

CA

RE

Ra

tin

g M

eth

od

olo

gy:

Pe

erl

ess L

iquid

Fun

d,

Pe

erl

ess U

ltra

Sh

ort

Te

rm F

un

d ,

Pee

rless S

hort

Term

Fun

d &

Pe

erl

ess F

lexib

le I

nco

me

Fu

nd h

ave b

een

assig

ne

d “

Cre

dit R

isk R

atin

g A

AA

mfs

” b

y C

AR

E R

ating (

Cre

dit A

naly

sis

an

d R

ese

arc

h L

imite

d)

CA

RE

’s f

un

d c

red

it q

ualit

y r

atin

gs a

re

op

inio

ns o

n t

he o

ve

rall

cre

dit q

ualit

y o

f sp

ecific

de

bt

mu

tua

l fu

nd

. T

he r

atin

g c

ap

ture

s f

un

d’s

ove

rall

exp

osure

to

de

fault r

isk.

CA

RE

use

s t

he

co

ncep

t o

f cre

dit s

core

s,

assig

ne

d t

o in

div

idu

al se

cu

ritie

s, a

s p

er

cre

dit s

co

rin

g m

atr

ix d

eve

lope

d b

y C

AR

E.

The

score

is e

sse

ntially a

fun

ction

of

the c

redit

qu

alit

y a

nd

ratin

g o

f se

cu

rity

an

d its

in

tern

al re

sid

ual m

atu

rity

. T

he

ra

tin

g inclu

de

s a

sse

ssm

en

t o

f va

rio

us q

ualit

ative

fa

cto

rs in

clu

din

g m

an

ag

em

en

t q

ua

lity a

nd

ma

na

ge

me

nt

info

rma

tio

n s

yste

ms a

nd

ris

k m

an

ag

em

en

t syste

ms in

va

rio

us o

pe

ratio

nal are

as.

CA

RE

re

vie

ws t

he

rela

ted

mu

tua

l fu

nd

on

an

on

goin

g b

asis

to

su

ppo

rt its

pu

blis

he

d r

ating

op

inio

ns.

A d

eta

iled

me

tho

do

log

y c

an

be

sou

rce

d fro

m w

ww

.ca

rera

tin

gs.c

om

or

Cre

dit A

na

lysis

& R

esea

rch

Ltd

. S

tatu

tory

deta

ils

: P

ee

rle

ss M

utu

al F

und

ha

s b

ee

n e

sta

blis

he

d a

s a

Tru

st u

nd

er

the

In

dia

n T

rusts

Act,

188

2,

sp

on

sore

d b

y T

he

Pe

erl

ess G

en

era

l F

ina

nce

& In

vestm

en

t C

om

pa

ny L

imite

d (

liabili

ty r

estr

icte

d t

o R

s 1

La

kh).

T

ruste

e:

Pe

erl

ess T

rust

Ma

nag

em

en

t C

o.

Lim

ite

d In

ve

stm

en

t M

an

ag

er:

Pe

erl

ess F

un

ds M

an

ag

em

en

t C

o.

Lim

ite

d(t

he

AM

C)

MU

TU

AL

FU

ND

IN

VE

ST

ME

NT

S A

RE

SU

BJ

EC

T T

O M

AR

KE

T R

ISK

S,

RE

AD

AL

L S

CH

EM

E R

EL

AT

ED

DO

CU

ME

NT

S C

AR

EF

UL

LY.

This

fa

ct

sh

ee

t is

for

info

rma

tio

nal p

urp

ose

only

an

d u

nde

r n

o c

ircu

msta

nce

s is to

be u

se

d o

r co

nsid

ere

d a

s a

n inve

stm

en

t a

dvic

e

5

Page 6: FACTSHEET - Essel Finance AMC Limited / W/ Mo n y d Y es `-` 1/--r er ` /-s f ` 1/-e r e a f t er Nil P t r a t T d d e F r y, 2010 T o v p r e re s li and of t o e f i n v e o r s

6

Reach us in at

PEERLESS MUTUAL FUND OFFICES

Registered Office: Peerless Funds Management Co. Limited, 3rd Floor, Peerless Mansion, 1, Chowringhee Square, Kolkata - 700 069. Tel 033 4018 5000, Fax : 033 40185010. CIN No:

U65990WB2009PLC134537 Investment & Operations Office : 102, Centrepoint, J.B. Nagar, Andheri - Kurla Road, Andheri (East) , Mumbai – 400 059. Tel 022 6177 9922 Toll Free : 1800 103 8999 Fax : 022 6177 9996. Branches/Customer Service Centres :

EAST-AGARTALA: 42, Akhaura Road, Agartala Tripura (West) 799 001, *CONTAI: Vill: Dhandighi, Holding No.: 359 / 351, P.O. & P.S.: Contai,Dist: Purba Midnapore, West Bengal 721 401, DUR-GAPUR: Unit No. A-212, 1st Floor, Kamdhenu Commercial Complex, Durgapur City Center, Durgapur– 713216 West Bengal, *GHATAL: Argora, P O & PS: Ghatal, Dist: Paschim Midnapur, 721 212, *GUWAHATI: 2nd Floor, Suren Paradise Market, Opposite Hanuman Mandir, G.S Road, Ulubari, Guwahati 781 007, *KOLKATA: Peerless Mansion, 3rd Floor, 1 Chowringhee Square, Kolkata 700 069. SERAMPORE: Peerless Sadan, 57/B, G.T. Road, Kalitala, Hooghly 712 201, SILIGURI: Peerless House, Hill Cart Road, PO: Siliguri, Dist. Darjeeling, 734 001, WEST - *MUMBAI: 102, Centrepoint, J.B. Nagar, Andheri-Kurla Road, Andheri (East) , Mumbai – 400 059. *PUNE: Aurora Towers, 9, Moledina Road, West Wing Pune - 411 001, NORTH - *DELHI: 1005, 10th Floor, 15-17 Tolstoy House, Tolstoy Marg, Cannaught Place, New Delhi - 110 001, JAIPUR: 203 A 2nd Floor, Adarsha Plaza, Khasha Kothi Circle, Jai Singh Highway, Jaipur 302 001., LUCKNOW: 103, Trade Point, 4 A,Ground Floor, Saran Chambers-1, 5-Park Road, Hazratganj, Lucknow - 226001. SOUTH - *BANGALORE: Ramanashree Arcade, 3rd Floor, 18 M.G Road, Bangalore 560 001, *CHENNAI: Fagun Chambers, 2nd Floor, No.8 New No. 17 (Old No. 26A), Ethiraj Salai, Egmore, Chennai 600 008, *COIMBATORE: 1078 Nagappa Complex, Mettupalayam High Road, Coimbatore 641 002, *HYDERABAD: Kancharla Towers, (1st floor), 1-7-143,143/A, Golconda X Roads, Musheerabad, Hyderabad - 500 020, KANNUR: Sadhu Building, D No C.P 29/500, Fort Road, Kannur - 670 001, VIZAG: Dasapalla Centre, 2nd Floor, 38-2-40, Surya Bagh, Vizag - 530 020. * Note : These locations are Official Points of Acceptance. Registrar and Transfer Agent : Karvy Computershare Pvt. Ltd. KARVY SELENIUM, Plot number 31 & 32, Tower B, Survey No. 115/22, 115/24 & 115/25, Financial District, Gachibowli, Nanakramguda, Serlingampally Mandal Hyderabad - 500032 Telangana

Please refer to page no 14 and 15 for statutory details

PR0DUCT LABELING

NAME OF THE SCHEME THESE PRODUCTS ARE SUITABLE FOR INVESTORS WHO ARE SEEKING* RISKOMETER

Peerless Liquid Fund

(An Open Ended Liquid Scheme) Income over short term.

Investment in debt and money market instruments.

Peerless Ultra Short Term Fund

(An Open Ended Debt Scheme) Income over short term.

Investment in money market and short term debt instruments.

Peerless Short Term Fund

(An Open Ended Debt Scheme) Income over short to medium term.

Investment in debt and money market instruments.

Peerless Flexible Income Fund

(An Open Ended Debt Scheme) Income over medium to long term.

Investment in debt instruments including bonds, debentures and

government securities and money market instruments over various maturity periods.

Peerless Income Plus Fund

(An Open Ended Debt Scheme) Income over medium to long term.

Investment in high quality fixed income securities and with a marginal

exposure to equity and equity related instruments.

Peerless 3 In 1 Fund

(An Open Ended Hybrid Scheme) Capital appreciation over long term.

Investment in fixed income securities equity & equity related instruments

and Gold Exchange Traded Funds and gold related instruments.

Peerless Equity Fund

(An Open Ended Equity Scheme) Capital appreciation over long term.

Investment in Equity & equity related securities diversified over various

sectors.

Peerless Midcap Fund

(An Open Ended Equity Scheme) Capital appreciation over medium to long term.

Investment in Equity & equity related securities of midcap companies.

Peerless Long Term Advantage Fund

(An Open Ended Equity Linked Savings Scheme) Capital appreciation over long term.

Investment in Equity & equity related Instruments.

* Investors should consult their financial advisers if in doubt about whether the product is suitable for them.