Factory Four

BriefRevitalise the image of Factory Four through a new logo concept.

ConceptMake things.

Tone of VoiceProfessional, informative, friendly, creative, different.

AudienceCraft-based individuals, business entrepreneurs, potential investors, Art and Design students.

RationaleBased upon initial research and development there were a large number of different ways I could display the logo design through different type-treatments.

Instead an icon was produced ‘F4’ where a variety of craft appearance themes could be applied. This variety aims to show creative diversity and show the concept of factory four to be changing and up with current design trends rather than being simply a business concept.

Carl Holderness

OUGD303

Blog TagsFactory Four

Board01/02

Carl Holderness

OUGD303

Blog TagsFactory Four

Board02/02

Applied ResolutionsThe design of the logo will be periodic, changing every few months to accommodate a new design, events held within the space also offer an opportunity to change the logo illustrations.

Simple stationary designs are used to accommodate the ever-changing appearance.