GROUP 4

Topic: factors to be put

into consideration when

making packaging

decisions

<Members

Lê Hoàng Nguyên

Phạm Thị Ngọc Lệ

Tạ Thu Hiền

Nguyễn Thùy Linh

Hà Thị Hồng Hạnh

Outlinei. Introduction to PackaginG

ii. Factors to put into consideration

when making packaging decisions

iii. Roleplay

iv. Conclusion

I. Introduction to PackaginG

What persuaded you to

buy the products you

just did?

Advertising message ?

brand

reputation ?

Or testimonials from other

customers?

Color of the

packaging…

…Accounts for 85 percent of the

reason why someone

purchases a product

Econom

yPackaging

materials Physical

CharacteristicsAnd more…

II. factors to be put into consideration when making packaging decisions

1. Physical

Characteristic

s

main aims:

To keep the food in

good condition

To encourage

customers to

purchase the product

Packaging materials

Rice husk Banana leaves

Wood pulps

Packaging

colors

you need to:Keep the consumer of your

product in mindWhat message you want

the packaging

to send to your buyerUnderstand any cultural

preferences

of your target market

Stand out from

the crowd

Test your color

packaging in the

market place

Packaging

designs

Mad beer

SUBSCRIPTON

2. Economy

3.

Convenience

Apart from the functional

needs, a goods package

should be easy to open,

enable an accurate dosage,

provide a good grip, and

contain clear instructions that

are easy to read

4.

Miscellaneous

Factors

Specification

s

Socio-cultural

factors

Environmental factors

Disposability

III. Roleplay

Hanh: saleswoman

Linh and Hien:

customers