factors that are essential when choosing a host city for a congress.meetings industry impact on...
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"Factors that are essential when choosing a host city for a congress. Meetings industry impact on Metropolis" Rob Davidson presentation at Smart Metropolis Congress, Gdansk.TRANSCRIPT
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Factors that are essential when choosing a host city for a congress
Meetings industry impact on Metropolis
Rob DavidsonSenior Lecturer in Business Events
University of Greenwich
smart metropoliaGdansk, 22 Nov. 2013
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Competition is growing
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What do Congress Planners want?• From venues and hotels …• Value-for-money: the market is more price-
sensitive than ever• Flexibility, in negotiations and contracts. Risk-
sharing (numbers of delegates, cancellations …)• Transparency: what is included? Everything
upfront. (Audio-visuals, bottled water, car-parking …)
• Professionalism, continuity• Partnership!
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What do Meeting Planners want?• From destinations …• Accessibility, infrastructure, security, value-for-
money, a strong, positive brand• Cooperation and collaboration between local
actors in the meetings industry• Ideas, suggestions, and assistance from the
Convention Bureau• Subvention? …
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Success Factors• Maintaining the Metropolis as a desirable
destination for meetings depends on:• Continuing to identify key markets for this city• TEAM-WORK, to win meetings and
conventions for the Metropolis• Using the full range of marketing tools:
exhibitions, advertising, public relations, familiarisation trips, ambassador programmes, et cetera
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Success factors
• Educating local politicians, business people, and local residents about the value of the meetings industry
• Maintaining reliable statistics on the meetings industry in the Metropolis: market intelligence, statistics …
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CONGRESS IMPACTS• ECONOMIC BENEFITS
• - high-spending visitors• - all-year-round• - employment: people-intensive
• EDUCATION – KNOWLEDGE TRANSFER• NATIONAL/CITY IMAGE-BUILDING• ENVIRONMENTAL IMPROVEMENTS
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CONGRESS IMPACTS
• TOURISM BENEFITS
• - hospitality industry benefits• - participants can return for holidays with friends/family• - participants can be accompanied• - participants can become ambassadors for metropolis
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THANK YOU, [email protected]