WELCOME

TOPICFACTORS INFLUENCING THE RATE OF ADOPTION OF

INNOVATION

PRESENTED BY

Khating Suresh (2015A/86M)Ladeiphi Kharsati(2015A/87M)Ajay Meargewar (2015A/88M)

CONTENTSSl no

index PRESENTED BY

1 INTRODUCTIONa. What is innovation?b. What is adoption?c. Need of adoption of innovationd. What is rate of adoption.

KHATING SURESH

11 FACTORS INFLUENCING THE RATE OF ADOPTION OF INNOVATIONa. Social factorsb.Cultural factorsc. Personal factors

LADEIPHI KHARSATI

d. Situational factorse. Others.

AJAY MEARGEWAR

111 EXAMPLES AJAY MEARGEWAR

INTRODUCTION

WHAT IS INNOVATION?An innovation is an idea, practice or object, that is perceived as new by an individual or other unit of adoption

WHAT IS ADOPTION?

•Adoption is the decision to make full use of an innovation as the best course of action available.

NEED OF INNOVATION AND ADOPTION

RATE OF ADOPTION

•Rate of adoption is the relative speed with which an innovation is adopted by members of a social system.• It is generally measured as the number of individuals who adopt a new idea in a specified period. So the rate of adoption is a numerical indicator of the steepness of the adoption curve for an innovation

FACTORS INFLUENCING THE RATE OF ADOPTION OF INNOVATION

I. SOCIAL FACTORS:

SOCIAL FACTORS INCLUDE :

2.SOCIAL CLIQUES: 1.FORMAL GROUP 3.LOCALITY GROUPS

6.REFERENCE GROUPS4.SOCIAL STATUS

FACTORS

II.

CULTURAL FACTORS INCLUDE :

VALUES

NORMS

TRADITIONS

ATTITUDES.

III. PERSONAL FACTORS

PERSONAL FACTORS INCLUDE

1.AGE 2.EDUCATION 3.PSYCHOLOGICAL

IV. SITUATIONAL FACTORS

1.FARM INCOME

2.FARM SIZE:

3.TENURE STATUS

SITUATIONAL FACTORS INCLUDES

4.SOURCES OF INFORMATION USED

5.STANDARD OF LIVING

6.THE NATURE OF THE PRACTICES:

a.COMPLEXITY

b.COMPATIBILITYc. OBSERVIBILITY

d.cost and net returns

V. OTHERS:

• Lack of well-coordinated efforts• Ease of maintenance• Upgraded technology• Communication network:

EXAMPLES

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