FACT SHEET

Telling Our StoryOn May 1, 2017, Johnson & Johnson will launch two new museums that will take visitors on a journey through time and around the world as they explore the stories behind more than 130 years of innovations that have changed the course of human health.

Johnson & Johnson Our Story at the Powerhouse is located in the oldest building – the 1907-built Powerhouse - on the company’s global headquarters campus in New Brunswick, NJ; Johnson & Johnson Our Story, the companion online museum, can be accessed at ourstory.jnj.com.

Both experiences use immersive, interactive storytelling techniques to bring to life Johnson & Johnson’s rich heritage of innovation and its impact on generations of mothers, fathers, babies, doctors, nurses, patients, and on communities globally.

Visitor ExperiencesEach museum offers its own unique visitor experience; Johnson & Johnson Our Story at the Powerhouse provides a multi-sensorial approach where visitors explore and engage in acts of discovery in a physical space that is an artifact in its own right. Johnson & Johnson Our Story draws visitors along a path of discovery online with mixed-media narratives, intuitive navigation and attention-grabbing visuals.

Johnson & Johnson Our Story at the Powerhouse offers 11 distinct visitor experiences including:

Global Impact: A multimedia interactive experience illustrating Johnson & Johnson’s global reach through a 3-D globe interface displayed on touchscreens, with locations and themes brought to life through 2-D photography, video and animated data visualizations

Foundations: The story of how Johnson & Johnson became the company it is today, told through images and rare artifacts, including an interactive experience that shows visitors the visual impact of Johnson & Johnson’s drive to make surgery sterile

A Trip Through Time: Interactive timelines connecting the stories, world events and people behind noteworthy Johnson & Johnson milestones and innovations like commercially-produced sterile sutures and bandages, First Aid Kits, important medicines like HALDOL® and TYLENOL® , family favorites such as JOHNSON’S® Baby products and our early corporate disaster relief programs

Re-Making Memories: Experience booth emitting the iconic scent of JOHNSON’S® Baby Shampoo, inviting visitors to revisit loving moments with their own parent or child by interacting with the familiar scent in a new way

Familiar Favorites: Displays of vintage products and advertising for the company’s most iconic products, including more than 100 vintage and modern BAND-AID® Brand Adhesive Bandages tins and packages, and advertisements dating back to 1886

Exploring the Archives: A curated collection of artifacts including the company’s groundbreaking Maternity Kits, photographs of the company and employees over more than a century, as well as rare items such as an Art Deco First Aid Kit from the 1930s and examples of the company’s original sterile surgical dressings from 1886

Bringing the Credo to Life: An immersive cinematic theater experience based on the company’s guiding statement of corporate social responsibility, Our Credo

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The Centennial of the Great War: In recognition of 2017 as the centennial of the United States’ entry into World War I, the museum’s rotating exhibit space will launch with a showcase of the Johnson & Johnson medical innovations that were used to save lives during World War I, artifacts highlighting the company’s support for employees who served during the conflict, and the story of how the company’s participation ultimately led to its global expansion

Johnson & Johnson Our Story / ourstory.jnj.com visitor experiences include:

Unique, multimedia “deep dives” into key events and themes that are central to the company’s history

A timeline that juxtaposes the company’s history with world events to provide users with a deeper understanding of the larger impact of various milestones

An interactive map highlighting how Johnson & Johnson is improving the health and lives of people around the world

Comprehensive Johnson & Johnson archives housing: Vintage, iconic and pioneering consumer products that have made Johnson & Johnson

a household name, such as First Aid Kits, JOHNSON’S® Baby Oil and BAND-AID®

Brand Adhesive Bandages Early manuals that demonstrate the company’s early commitment to public health

education, such as the very first Hand Book of First Aid, published in 1901 Annotated images of Johnson & Johnson’s workforce and its visionary leaders, as well

as its early factories and global expansion

To provide visitors with fresh, engaging content, Johnson & Johnson Our Story(ourstory.jnj.com) will be updated and augmented periodically with new narrative deep dives, as well as additions to the global community section and archives.

Additional InformationJohnson & Johnson Our Story is now live at ourstory.jnj.com. Johnson & Johnson Our Story at the Powerhouse will be open to all Johnson & Johnson employees, contractors and their escorted guests. Partners and hosted members of the New Brunswick community are welcome by appointment. To schedule a visit, please contact ourstory@its.jnj.com.

Johnson & Johnson Our Story at the Powerhouse is LEED-certified by the U.S. Green Building Council.

Media Note: Johnson & Johnson Our Story at the Powerhouse is open to members of the media by appointment only. To schedule a museum tour, please contact Sheara Reich, sheara@inkandroses.com or 202.368.3838.

About Johnson & JohnsonJohnson & Johnson has been caring for the world, one person at a time, for over 130 years. We embrace research and science to bring innovative ideas, products and services to advance the health and well-being of people throughout the world. Our approximately 130,000 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day. To learn more about our history of innovation, visit our interactive online experience, Johnson & Johnson Our Story, at ourstory.jnj.com.

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