fact based marketing
DESCRIPTION
Fact Based Marketing. Alex van Ginneken Superfood / DBK / MediaCT / Cobrowser. Alex van Ginneken. c o -founder & partner. www.linkedin.com /in/ ginneken /. twitter.com / avanginneken. Mentioned by Doutzen. Trends. CPC’s gaan omhoog CPF gaat omhoog - PowerPoint PPT PresentationTRANSCRIPT
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Fact Based Marketing
Alex van GinnekenSuperfood / DBK / MediaCT / Cobrowser
![Page 2: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/2.jpg)
Alex van
Ginnekenco-founder & partner
www.linkedin.com/in/ginneken/
twitter.com/avanginneken
![Page 3: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/3.jpg)
![Page 4: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/4.jpg)
Mentioned by Doutzen
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Trends
• CPC’s gaan omhoog• CPF gaat omhoog• Eerste sale niet meer altijd winstgevend• Aandacht wordt schaarser – relatie belangrijk• Wetgeving (levensmiddelen)
![Page 6: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/6.jpg)
Sturen op cijfers van levensbelang
• Google Adwords• SEO• Affiliate marketing• Content / video marketing• Email marketing• Social media
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Omgekeerde ROI
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Verkeerde focus?
• Focus lag altijd op conversie
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2 extra ‘metrics’
• Orderwaarde Cross-sell Up-sell Related products Verzendkosten Meer ipv minder
• Retentie
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Retentie
• Sturen op retentie is lastig
• Retentie stimuleren– Vouchers / coupons– Tracken van inlog acties– Beperking Google Analytics
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Key metrics
• Orderwaarde• Conversie• Retentie
• Opt-ins
'Vital stats' - spreadsheet
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“Uit diverse onderzoeken blijkt dat webwinkeliers onderschatten hoe makkelijk het is om van een nieuwe klant een terugkerende klant te maken.”
![Page 13: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/13.jpg)
“Attracting new customers will cost your company 5 times more than keeping an existing customer.”
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Alles meetbaar
• Contact• Downloads eBook (opt ins)• Betalen• Stappen in checkout
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Echt alles meetbaar
• Inlog acties• Uitlog acties• Accountcreatie• Wachtwoord vergeten• Betalen• Uitgaande links• Kliks op mail adressen• Voorraadnotificaties
![Page 16: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/16.jpg)
Voorraad notificatie
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Google Enhanced Ecommerce• Performance productpagina, categorie, merk• Retouren• Diepere analyse shopping gedrag• In diepte analyse check-out proces
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Tools
• Google Analytics• Google Tag Manager• Mouseflow• Klipfolio
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Google Tag Manager
![Page 20: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/20.jpg)
Google Analytics
![Page 21: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/21.jpg)
Klipfolio
![Page 22: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/22.jpg)
Klipfolio
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Sturen op cijfers
![Page 24: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/24.jpg)
Mouseflow
![Page 25: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/25.jpg)
review mail
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review mail
1.060nieuwe klanten (p/m)
79unieke reviews
15extra orders
€ 1.245,00extra omzet
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winkelwagen recovery
![Page 28: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/28.jpg)
resultaat
182Bereikbare afgehaakte winkelwagens
€ 22.568,00Bereikbare afgehaakte omzet
16Herstelde orders
€ 1.984,70Herstelde omzet
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“Turning this on basically prints money - there's no reason you shouldn't be using it.”
Alex van Ginneken, Superfood.nl
![Page 30: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/30.jpg)
Volgende stappen
• Google Enhanced Ecommerce• Telefoonnummer meetbaar maken• Automatische emails optimaliseren• Meer automatische email flows• Re-browse
![Page 31: Fact Based Marketing](https://reader035.vdocuments.us/reader035/viewer/2022062722/56813ac7550346895da2de17/html5/thumbnails/31.jpg)
Meer weten?
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Werken op basis van Fact Based Marketing
www.DBK.nl