facing the future: charting mobile & tablet’s near future
TRANSCRIPT
Facing the future: Charting mobile & tablet’s near future
Methodology
UK4 x in-home interviews1 x discussion group
Source: IAB Facing the Future Study 2012
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Consumer Facing Survey
Expert Panel
Kieran Alger
Web editor www.t3.com
Adrian Gans
Head of strategy at Razorfish
Nik RoopeCreative
Director at Poke
Oliver NewtonHead of
Emerging Platforms at
Starcom MediaVest
Matt TaylorHead of
Futures at O2
Dave Coplin
Director of Search at
Microsoft UK
Stefan Bardega
Managing Partner at Mediacom
UK consumers could follow the South Korean trend to expect more from mobile technology
Base: UK 1513, USA 900, SK 806Source: IAB Facing the Future Study 2012
“It’s not useful to think about single platform experiences anymore - they're not
little bubbles. We're given more and more tools all the time through applications and
devices, and people adopt and use them holistically.
- Nik Roopehttp://www.iabuk.net/research/library/the-iab-future-facing-mobile-study
3 future concepts stand out for both UK consumers & experts
Base: UK 1513Source: IAB Facing the Future Study 2012
Assuming all of the following scenarios were possible, we'd like you to rank them from which you find most appealing to which you find least appealing.
