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A

Report on the Study of

THIRUVALLA MEDICAL MISSION HOSPITAL,

THIRUVALLA

Submitted to the

MAHATMA GANDHI UNIVERSITY

In partial fulfilment of the requirements for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Dr. POORNIMA NARAYAN R

Associate Professor

ByMr VISHNU S KUMAR

Reg. No : 43025

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

ALUVA, COCHIN, KERALA 683106


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SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

ALUVA, COCHIN, KERALA 683106

CERTIFICATE

This is to certify that the project report entitled , A study of Th ir uvall a

M edical M ission H ospital, Th ir uvall a is a bonafide record submitted by

Mr. Vishnu S Kumar , Reg No.43025 , in partial fulfilment of the

requirements for the award of the Degree of Master of Business

Administration during the academic years 2012-2014.

Date: Dr. RADHA P.THEVANNOOR

DIRECTOR


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ACKNOWLEDGEMENT

The successful completion of this dissertation owes to the inspiration and the constant

support of so many persons. First of all, I would like to thank Almighty God for his

blessings and for being with me all the way through.

I am obliged to the various individuals below, for their crucial role in helping to

transform a bunch of disorganized ideas and crude figures into this study.

First and foremost I would like to thank our Director, Dr. RADHA P.

THEVANNOOR for her valuable suggestion and ideas about the conduct of the

study.

I thank Mr Geboy Varghese, administrator of TMM Hospital for allowing me to do

my Organization Study in TMM Hospital.

Next I wish to thank all department heads for their valuable support, guidance

throughout the course of the study.

I also extend my heartfelt thanks to my faculty guide Dr. POORNIMA NARAYAN R

for his objective guidance during the course of the project.

I place on record my sincere thanks to my family, friends and all those who directly

and indirectly helped me in this endeavour.


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EXECUTIVE SUMMARY

This study was conducted in TMM Hospital, Thiruvalla for a period of one

month to closely watch and learn the functioning of the organization and how

the different departments in the organization functions as a network. This

report provides an analytical strategy review of the healthcare industry. This

study covers the evolution, development and competitive environment within

which hospital operates and the strategic issues faced by them.

This report also offers an overview of the industry, its organizational structure,

business environment analysis and organizational analysis. Hospitals provide

quality services to the people who are ill.

Such a study at an organization also involved the understanding of the

application of the different theories learned as part of the syllabus. This study

helped to understand the working of an organization as a whole and how each

department work systematically. The study also helped to understand many

systematic procedures in the organization and also helped to understand how

sophisticated the whole system is and how well it is functioning. It also helped

to understand the recent happening in the industry and the latest technologies

adopted and used in the organization.


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TABLE OF CONTENTS

CHAPTERNO.

TITLE PAGENO.

ACKNOWLEDGEMENT viEXECUTIVE SUMMARY vii

LIST OF FIGURES ix

LIST OF TABLES ix

ONE INTRODUCTION

1.1.An Introduction to the Study 2

1.2.Scope of the Study 91.3.Objectives of the Study 10

1.4. Methodology 10

1.5.Limitation of the study 10

TWO ANALYSIS OF THE BUSINESS ENVIRONMENT

2.1. Analysis of the remote external environment 12

2.2. Industry Profile 142.3. Industry Analysis 29

THREE ORGANIZATIONAL ANALYSIS

3.1. Overview of the organization 36

3.2. Organization Structure 42

3.3. Functional Analysis 43

3.4. Organizational Analysis 49FOUR OBSERVATION AND CONCLUSION

BIBLIOGRAPHY 55

ANNEXURE


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LIST OF FIGURES

SL.NO. REF.NO. TITLE PAGE

NO.

1 Fig. 2.1. Indian Medical Equipments Market 24

2 Fig. 2.2. Medical Equipments in India 25

3 Fig. 3.1. Corporate Structure 42

4 Fig. 3.2. Department Structure 43

5 Fig. 3.3. Purchase Process 44

6 Fig. 3.4. Structure of account department 45


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LIST OF TABLES

SL.NO. REF.NO. TITLE PAGE

NO.

1 Table 1.1 Health Development Indicators - Kerala

and India

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2 Table 2.1 Health Development Indicators - Kerala and

India

28

3 Table 2.2 Support services of both 31

4 Table 2.3 List of Checkups by TMM and Pushpagiri

Hospital

31

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