facing faculty fears about embracing the e-book: communication strategies for liaison librarians
DESCRIPTION
Presentation delivered March 14, 2014 with Ellen Daugman at the 23rd North Carolina Serials Conference. A slightly different version of this presentation was also delivered on November 8, 2013 at the Charleston Conference.TRANSCRIPT
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Facing Faculty Fears about Embracing the E-Book: Communication Strategies for
Liaison Librarians
23rd North Carolina Serials Conference
Ellen Daugman & Carol Cramer
March 14, 2014
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E-book Purchase Options
• Single Title• Collection Purchases • Subscription Access • Demand-Driven (Patron-Driven)
Acquisition a.k.a. “DDA” or “PDA”
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E-books at WFU
• Collection/Single Title: ~2,500 e-books purchased one-by-one or in small collections
• Subscription: Oxford Reference Online Premium is only subscription e-book service (~200 titles)
• Over 215,000 DDA e-books (provider: EBL)• [Over 300,000 e-books from historical primary source
collections (EEBO, ECCO, etc.)]
• Excepting historical research, DDA is the typical e-book experience for WFU patrons.
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It all started with Philosophy...
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Fear #1
Lots of e-books in the catalog...
Ergo…
OMG the library isn’t buying print anymore!!
Q.E.D.
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Fear #2: E-books are fluff
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German & Russian
Invited to departmental meeting
Explained pros & cons of e-books and our DDA plan
Emphasized use abroad, e.g. Vienna program
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Addressing Fear #1
• We load over 170,000 records for e-books that we
haven’t paid for into the catalog.• The first 5 minutes of use are free.• After the free period, we pay a rental fee for the first 3 uses.• Upon the fourth use, we buy the book.
• In FY12, this program cost $26,507 vs. $554,631
spent on 15,316 print books. ($77K so far in FY13)• Paid for by centralized ZSR funding.
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Addressing Fear #2
Some titles that have been used:• Late-Medieval German Women's Poetry: Secular and
Religious Songs (ZSR has print, too)• Middlebrow Literature and the Making of German-Jewish
Identity (ZSR has print)• German: A Linguistic Introduction (e-only)• Dostoevsky and the Russian People (ZSR has print)• Czech: An Essential Grammar (e-only)• Italo-Celtic Origins and Prehistoric Development of the
Irish Language (e-only)
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Results: Too Positive
For Vienna, they want books that the current
e-books program cannot provide!
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Classical Languages: Clash of the Titans
Two core values in conflict:
1. Print is important
2. Our library collection must be expanded
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Strategy: One-on-one session with Chair
• Explain how our e-books work
• Sit back and wait• Send usage reports to Chair
(filtered to relevant call numbers)
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Results: One Year Later
“I like the "on demand" purchases – where we have the electronic availability for monographs and then the library purchases when use gets to a certain level. That seems an efficient set-up and it has been beneficial to Classics in managing its fund.”
Expanded access wins!
Use of PA (Latin/Greek lit) heavy compared to dept. size
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Social Sciences
Communication and Psychology: each overwhelmed with DDA choices and e-friendly
One dept. voluntarily gave back funding; the other is considering it.
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The Constituency
English Department: 39 faculty members, of whom nearly half are lecturers, visiting or assistant professors
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Impetus for Action: Fires of Alarm in the Inbox
“I'm surprised to see that we only have this book – an Oxford University press book! – in ebook form….When did we stop getting OUP US books in hard copy?....Can we order a hardcover copy for me, rush?”
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Selection Quandaries
When a record for an EBL DDA book is already in the catalog, should I simply move on to the next title? When should I order print books that duplicate electronic books?
Victorian Jewelry, Identity, and the Novel: Prisms of Culture (Ashgate)“alt-ed EBL manual DDA record sent”
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Fealty to the Printed Book
Traditional vehicle of scholarly communication
AND
Embodiment of works of the imagination and intellect
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Look What Happened to Print Journals
2008 vs. 2014
2008
2014
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Role of the Liaison: To Walk the Fine Line
• Support and advocate for faculty’s preferences
• Cognizant of library’s perspectives and pressures
• Aware of students’ research crises
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Face the Negatives
• Not print! Print lends itself better to close, analytical scholarly reading
• Automatic purchase trigger is for electronic format only; no format query
• Potential for duplication• Cumbersome use: e-books can load
slowly or one page at a time
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But Consider All Aspects (Even the Positive)
Faculty concerns:• Access to books far beyond what our
limited budgets could purchase (including titles from top academic presses)
• No expense incurred if titles are not used (50% non-use statistics for print)
• E-books may assist with grading papers
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And (An Appeal) on Behalf of the Students
• Immediate access to books for students operating in very constrained time frames; book recall and ILL are NOT options
• Simultaneous use (appeal to consider e-books where there’s high student-per-book pressure, e.g. course reserves and study abroad)
• Easing of space issues in the stacks; may create opportunities for more multi-use spaces
• Exposed to larger expanse of scholarly monographs than would encounter in print-limited catalog
• Reference books and edited titles analogous to journal articles
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Reiterate Reassurances: Compassionate Policies
• Will purchase print on request even if the library has the e-book
• ILL will request print even if the library has the e-book
• Departmental fund is not being cut
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“Do You Use the EBook Library Offerings in the ZSR Library Catalog?”
I have not noticed the EBL DDA listings
Never
Sometimes, but for browsing, not reading
Sometimes, for browsing and reading
Often
5 (25%)
0 (0%)
8 (40%)
6 (30%)
1 (5%)
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““For which of the Following Uses do you Prefer Print Books to E-books?”
Reading single-author scholarly monographs
Consulting Reference books
Reading selected essays from edited collections
Course Reserves
Classroom/Student Use
Reading books published by “top” presses (e.g., CUP, OUP)
Reading books published by less prestigious presses
Books I recommend to students for their research
Books I use in study abroad houses
Books I would like to use while on leave
Other (please specify):
17 (85%)
6 (30%)
16 (80%)
5 (25%)
11 (55%)
15 (75%)
13 (65%)
12 (60%)
2 (10%)
9 (45%)
1 (5%)
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“For which of the Following Uses do you Prefer E-books to Print Books?”
Reading single-author scholarly monographs
Consulting Reference books
Reading selected essays from edited collections
Course Reserves
Classroom/Student Use
Reading books published by “top” presses (e.g., CUP, OUP)
Reading books published by less prestigious presses
Books I recommend to students for their research
Books I use in study abroad houses
Books I would like to use while on leave
Other (please specify):
2 (12%)
11 (65%)
3 (18%)
8 (47%)
3 (18%)
0 (0%)
1 (6%)
4 (24%)
6 (35%)
3 (18%)
2 (12%)
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Additional Questions or Comments?
1. “ebooks are impossible to work with and u may as well shut down the library if u are going that route”
2. “To some degree my answers completely depend on the interface. I love having ebooks when it means that I can search them. It’s also nice to be able to read them on my Kindle. I was at [xxx] until this year, though, and I hated their ebooks because I had to click and wait through a slow loading process on every page, I couldn’t read anywhere but a computer iPad screen…and there wasn’t a helpful search function or an easy way to navigate to particular chapters. Those are things that make a huge difference!”
3. “For teaching purposes, hard copies provide greater opportunities for close-textual analysis. I like the convenience of the ebooks, but they are less effective for my research and teaching.”
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Follow-up Questions
• Economics of E vs P (cost to library)• Specifics of simultaneous use (number of
students in course)• Ubiquity (are most books now e-available?)• Generational acceptance (“younger users like
me”)• Citation (cite as E or P “as though I had the
physical book in hand?”)• Tech: Adobe vs Corel for annotation of PDFs
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After-Effects: The Glitches that Corroborate
“Here's another argument against eBooks....
The library does not have it in hard copy – once upon a time we would have….
I can't express my frustration....I can't remember a single time in my life that I've pulled a book down off the shelf to discover that the wrong cover had been put on a different book.”
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Love in an Ambivalent Climate
“I've gotten used to using Ebooks and like them just fine. It would be great if you could acquire ebooks for early modern/Shakespeare, but does that mean we won't see them in print form?”
“I really use them a lot and “keep” them in my favorites. It's like having them in my office, only better because they're better organized.”
And a few months later: “By the way, I LOVE the electronic book holdings! I use them all the time.”
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Resolution of Sorts
• Order print for all titles recommended by the library rep in GOBI alerts (multi-disciplinary)
• Note publisher• Note subject areas of e-averse
faculty
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Modest Proselytizing
Incrementally reach captive faculty audience in bibliographic instruction sessions, specifically addressing e-books: • Show how to use • Ask how students feel about e-books;
acknowledge ambivalence• Note advantages to students (without pressuring
to use e-books)
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Photo Credits
Creative Commons Licensed• Philosophers: Fr Lawrence Lew, O.P.
flickr.com/photos/paullew/2640312948• Cotton Candy: Nadia Prigoda-Lee
flickr.com/photos/the_girl/4280042/• Greek Vase: Dan Diffendale
flickr.com/photos/dandiffendale/3388342523 • Victorian Jewelry, Identity, and the Novel: Prisms of Culture.
find.zsr.wfu.edu/Record/2641186
Others: Steve Cramer and Carol Cramer or courtesy Z. Smith Reynolds Library, Wake Forest University