The Klevr Desk™

FACILITIESFORAFRICA

CONTENTS

About Us

The Need

The Klevr™ Desk

Klevr™ Desk Video Demonstrations

Klevr™ Desk Intrinsic Value

Klevr™ Desk Functional Benefits

Klevr™ Desk Packaging

Return on Investment

The Coca-Cola Klevr™ Desk

Klevr™ Desk Accessories

Klevr™ Desk Material 1 (Correx)

Klevr™ Desk Material 2 (Corrugated Cardboard)

Klevr™ Desk Intellectual Property

Contact Details

The Klevr™ Desk is owned by Lyle Krause & John Morley of 1 Clevr Design.

We understand that leadership and responsibility go hand in hand and that it is the duty of all citizens to play a role in the upliftment of communities that need help.

We believe we should all be active in creating sustainable businesses that have far reaching and long term impacts while striving to make a profit.

ABOUT US KLEVR DESK

Our aimis to provide practical and

suitable educational products that assist the learning

environment in a creative and innovative way.

We subscribeto a shared value approach

to business and bel ieve that business and individual personal growth should take

place simultaneously.

THE NEED

DO NOT HAVE A DESK AND CHAIRt o w o r k a t w h e n a t s c h o o l !

I t is est imated that

600 Mil l ion school children around the wor ld

THE SOLUTION

The patented Klevr™ Desk is a

South Africanconceived and manufactured innovation.

It is a

PACK-FLAT, COLLAPSIBLE,BRANDED, & PORTABLE

desk and chair as a single component.

THE KLEVR™ DESK VIDEO DEMONSTRATION:

A Stop Frame clip showing how the desk works from flat packed to fully assembled.

If the “TV” button above does not open a web page in your browser,

please copy and paste this URL into your browser: http://youtu.be/BIzHPVI7g68

If the “TV” button above does not open a web page in your browser,

please copy and paste this URL into your browser:

http://www.youtube.com/watch?v=BfclnKnc9yA

Lyle Krause from 1 Clevr Design the owner of the Klevr™ Desk demonstrating how the Klevr™ Desk works.

This demonstration is done using an Intel Klevr™ Desk Sample.

ITEMS TO NOTE:Note how quickly the Klevr Desk Assembles.

Note that the Klevr™ Desk can hold weights of up to 100 Kilograms. (Mr Krause weighs in at just under 100 Kilograms).

KLEVR™ DESK INTRINSIC BENEFITS

Our research shows thatchildren from rural areas and children in affluent homestreat, react, and use the Klevr™ Desk in the same way:

The Klevr™ Desk creates a bubble of space for children to feel confident in. It makes them believe in themselves and it gives them a sense of self worth.

The Klevr™ Desk creates an aspirational attitude in the mindsets of children across wealth range.

The Klevr™ Desk gives hope, joy, and happiness to children from various backgrounds.

The Klevr™ Desk inspires the use of children’s imaginations and instills a sense of pride in the child as they become the owner of an item as bold, bright and beautiful as the Klevr Desk.

The Klevr™ Desk teaches children, and parents the importance of taking ownership, and of looking after the items we own.

Lastly the Klevr™ Desk gives children the dignity to learn uninterrupted in a comfortable seated position raised off the floor.

KLEVR™ DESK FUNCTIONAL BENEFITS

KEY PRODUCTFEATURES

PRODUCT FUNCTIONALITY

- Ease of assembly and handling.

- Durability & Strength

- Lightweight and Mobile (carried by learner to school and back home)

- Space saving in classroom

LOGISTICALLY

- Flat pack, compact, and lightweight

- Transport costs minimal

- Environmentally friendly

- Recyclable

KLEVR™ DESK PACKAGING

The Klevr™ Desk is packed in a corrugated cardboard box that doubles as a game or educational tool. The box dimensions are as

follows: 660mm x 580mm x 110mm

In an effort to optimize educational opportunities even

the waste material of the packaging box is utilized for

messaging. The nature and form of the educational game

is created to be appropriate to the sponsor or client

Eg: Mumbai Indians = a cricket related game

MTN = A cycling game

This game encourages children to use their analytical skillsto make the game and ensures they use their imagination to play it.

Educational messaging is hidden within the packaging to add value to the product as a whole.

KLEVR™ DESK RETURN ON INVESTMENT

The Klevr™ Desk offers a brand impression return on investment.

Although creating a brand return is not our first priority we are aware that some corporates require a measurable return for their corporate social investment spend and the Klevr™ Desk fills this requirement.

The desk top is free of branding as it is more important to educate children but the front and rear of the desk are optimum positions for logos as the rest of the household (assuming use at home) are absorbing the brand daily.

This is an ideal product for companies with large Corporate Social Responsibility spend as the product uplifts as well as falls in line with company strategy.

IFS KLEVR™ DESK

DESKTOP

Educational Messaging is prominently displayed on the desktop.

..............................................

The desktop on the left is focused on early childhood development It carries basic messaging such as:

Left and Right, The Alphabet, A number lineShapes, Colours, Childrens Rights etc.

The desktop on the right was for Intel Education.We are able to redesign desktops with graphics that represent your brand and or programmes that your brand is involved with.

The desktop is fully customizable and in South Africa we have the support of Pearson South Africa who are designing messaging

relevant to age group and languagesfor the South African market.

We would prefer to keep the desktop free of branding and would like it to be very much educational focused as this is where we believe the largest impact can be made.

KLEVR ACCESSORIES

Here is an example other items produced for another client that support the Klevr™ Desk

The Klevr Art Setis an option for clients to include in the Klevr Pack.

The Klevr Samoosais used to carry the Klevr Desk making the pack

lightweight & portable.

The Klevr Owl is a pack-flat, LED desktop light for use at night. We are sourcing

solar panels to work with the Klevr Owl.

All of these Klevr Items fit into the Klevr Game Box to create a pack.

The Klevr Capis designed to provide an aspirational element to underprivileged

children offering a brand return at the same time.

The Klevr Bangles carry additional educational messaging and provide an aspirational element to underprivileged

children offering a brand return at the same time.

KLEVR™ DESK MATERIAL OPTION 1

Correx (Polypropylene)

Benefits:-Fully Recyclable

-Lightweight

-Smaller Box Dimensions

-Fully Waterproof

-Material can be made specific to clients pantone colour

-Small MOQ

Lifespan:-24 - 36 Months (Untested)

Estimate Cost:-$45.00 over run of 1000 -Dependent on Quantity

-Dependent on price of oil -Dependent on Design

MOQ:-1000 Units

KLEVR™ DESK MATERIAL OPTION 2

Corrugated Cardboard

Benefits:- Recyclable

- Environmentally Friendly

- Seat molds to child’s physique

- Paper based material

- PET desktop

Lifespan:- 6-18 Months (Tested)

Estimate Cost:- $40.00 over run of 2000

- Dependent on Quantity

- Dependent on Design

MOQ:- 2000 Units

The published application of the PCTcan be viewed on the following website:

The PCT protects the Intellectual Property until September 2014 at which time we will go to National Phase Patenting around the globe.

KLEVR™ DESK INTELLECTUAL PROPERTY

The KlevrTM Desk is protected globally by a PCT search which concluded that no prior art has been recognized and which allows us to go to national phase patent in any country where the need requires this solution.

The above knowledge should give peace of mind to any sponsors or donors who purchase Klevr™ Desk’s fromour company and who take the risk of applying their own IP to the Klevr™ Desk.

If the “Laptop” button above does not open a web page in your browser, please copy and paste this URL into your browser:http://patentscope.wipo.int/search/en/detail.jsf?docId=WO2013144859&recNum=1&docAn=IB2013052430&queryString=FP:(wo2013/144859)&maxRec=1

CONTACT DETAILS

John MorleyInventor & Creative Director

Lyle KrauseManaging Director

c. +2783 657 0178e. lyle@1clevrdesign.com

Marc RosenbergSales and Marketing Director

t. +2731 561 6111e. marcr@ifsafrica.com

THANK YOU