facilitating chicago lifestyles€¦ · facilitating chicago lifestyles human system integration,...

Facilitating Chicago Lifestyles

Human System Integration, Spring 2016Team UniteCHI | Shaunali, Lisa, Jie, Xinyue

Advisors: Santosh Basapur, Keiichi Sato

1Human System Integration // 2016Spring // Shaunali, Lisa, Jie, Xinyue

“In the summertime I go bike riding. I will probably ride from my house to downtown. My dad he took us on a bike tour so we can get to know the neighborhoods and the community. So if we ever get lost we know were we are going.”

“I don’t want to ride during rush hour. During the summer months when it is lighter outside and the day is longer is best. Very much for my safety because of traffic. A lot of people hate cyclist. During rush hour people are driving like they have lost their minds. I choose to not be out there in it.”

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Veronica, Recreational rider

Jess, Freedom School student

Safety


“I have a teacher that everyone makes fun of because she doesn't have a car. She owes a bike. I asked her why she does that and she says I can't afford a car and a bike is cheap. A bike doesn't take up much parking space. I agree with her a bike you just hook up to something. I don't know why people don't use bikes. Now that I am looking at this I am like hey this is cool.”

Mayra, Freedom School student

Peer influencer

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“Yeah I’ve heard of that Divvy for Everyone program from my aunt. She said I should use it since I like biking so much, but I’ve heard multiple versions:(1) Divvy gives you a bike of your own,(2) It is $3 instead of $7 for a day pass or(3) Divvy gives you a free membership. So which one is it?”

Peter, Bike Enthusiast

Communication

Lucy: ”If we have a bike do we have to buy another bike?... “

John: ”5$ for a whole year! That’s crazy. I didn’t know that. Whats the catch?“

Lucy and John,Freedom School students


“Some small businesses understand biking is good for their business. If you are bike friendly bikers bring a lot of money. People who bike will lock up and spend time and spend money. But if you don’t have bike friendly areas then they will ride right past you and go someplace that does. ”

Ben, Volunteer of Go Pilsen

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Lifestyle


There are a number of barriers in adopting Divvy


Meet TroyAn active community Member born and raised in the south side of Chicago


The current bike sharing system does not support Troy’s existing lifestyle


As a young boy, Troy spent his summers biking in the neighborhood until he took a nasty tumble and wrecked his bike.

Mixed emotions while biking


18 min0.9 mile

31 min1.6 mile

Disconnect in current lifestyle


Dream Cafe

Kennedy-king College

Englewood Church

School of Dance

Reymar Clinic

Taste Entertainment

Disconnect in current lifestyle


SHOP

15 min

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Dream Cafe


Englewood Church

School of Dance

Reymar Clinic

Taste Entertainment

I’m so confused. What is D4E?

15 min

Gap in Divvy communication


negative peer influence

SHOP

Bike riding is for kids. Get a car bro!


How Might Divvy...Adapt to their users lifestyle to help them access and maximize the opportunities available to them and in turn positively influence their mindset towards biking.


Get AroundRide for your lifestyle


Partnership modelSocial Experience

Infrastructure Business

physicial

long-term committment

Community partners

commuting


Partnership modelSocial Experience

Infrastructure Business

Get AroundRide for your lifestyle

physicial

digital

short-term committment

Community partners

local business

community bonding

commuting


SHOP

mobile

mobile

mobile

STORE


SHOP

15 min


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Dream Cafe


Englewood Church

School of Dance

Reymar Clinic

Taste Entertainment


Pricing for members Pay and refill at your convenience. A low commitment to divvy instead of annual membership.


Sign-up on mobile Credit sign-up via the Divvy App or online platform.

Cash sign-up at LISC locations for in person application.


Sign-up on mobile

Digitally submit application forms and camera scanned copy of their state ID card and last pay stub.


Educational Videos Watch videos educating members on using Divvy as well as the rules and etiquette of cycling in Chicago.


Reward system Members initiative to adopt Divvy and biking properly through viewing the educational videos is acknowledged and rewarded with a free day ride.


Get around safely

Get recommended routes based on the safest yet quickest way to their destination. Reminding riders of the safe bike passage routes.


Explore the community Plan a Divvy adventure based on GPS prompted suggestions to discover local neighborhood stores, outdoor festivals, parks or events in the community.


Explore local connections

Leverage and promote local grocery stores, restaurants, family owned shops, etc. to earn free day rides while fulfilling their daily activities.


Adopting the system Managing your Divvy days is now a painless task. Divvy day refilling is as simple as it is for your CTA Ventra card.


church

coffee shoprestaurant

block party

Coffee

Burger

block party


mobile


Thank You!


Appendix


Meet Troy27 years old

Born & raised on the south side of Chicago

Active in the community

Uses the CTA often

Has a job, but looking for something new


Refill Model


Partnership Model

Church Farmers Market Block Party

Local Business

Community Partner

Restaurant AthleticStore

GroceryStore


Social Experience Model

Museum Sports Art events


Infrastructure Model

Mobile Station Permanent Station Mobile App


facilitating chicago lifestyles€¦ · facilitating chicago lifestyles human system integration,...

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