facetime with an seo expert
DESCRIPTION
Was your company’s website impacted by recent search algorithm changes? Are competitors ahead of you in the search rankings? Alex Dunks, Search Marketing Expert, will be conducting live website analyses and talking digital marketing strategy and measurement in our new webinar format. Attendees to this webinar will: Understand how recent algorithm updates have transformed the SEO industry and what it means for companies like yours. Learn how to benchmark your SEO, and what are the key metrics to measure as you seek improvement. We’ll pull back the veil on how our successful clients increase leads and close more deals through metrics-focused digital marketing. Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.TRANSCRIPT
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Facetime with a Digital Marketing Expert
Alex Dunks Business Development
Webmarketing123
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• Founded in 2004 • Proprietary Attribution Tool
• Custom KPI-based Scorecards • 120+ Clients
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Are the slides available?
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Ready to take the next step with us?
Some Practical Matters
Yes! Just email [email protected]
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Request a Complimentary SEO Assessment Today.
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Your target audience is searching for you.
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57% of Internet users search the web every day.
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46% of daily searches are for info on products or services.
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Introducers
Influencers
Closers
Keyword searches
(Broad/generic)
Display advertising
Email marketing
Social media
Brand names
Search advertising
Remarketing
Search marketing
Model numbers
Branded terms
Purchase Decisions are being made higher in the funnel
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Eye-Tracking Study, 2011
60%+ of organic clicks go to the top 3 results
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Budgets are Shifting to Inbound Channels
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Lead-to-Customer Close % by Channel
Inbound Marketing Channels Close More Deals
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Confirm the effectiveness of each channel through Analytics.
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How successfully are you using digital marketing to advance your business?
Request a Consultation: [email protected] bit.ly/wm123seo
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What can you gain from speaking with one of our analysts?
Social Media Audit
‘Cost of the Problem’ Analysis
Compare digital strategies
Take a hard look at your competitors
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• Stay focused on outcomes: Analytics provides an amazing breadth of data. Start by looking at conversions and the keywords and traffic sources that are driving them.
• Customize for Greater Benefit: Effective tracking of your website traffic and visitor behavior has a direct impact on your conversion goals. Establish Goals and start measuring!
• Bring discipline into your decision-making process: Select metrics to measure and monitor them via custom dashboards or auto-emailed reports.
Key Takeaways