facebook's ad preferences
DESCRIPTION
In the last week Facebook have announced that they want to give their users more control over what ads they see. Facebook currently show ads to users based on their page likes and interests, over they next few weeks they will extend this to show ads based on website and app usage.TRANSCRIPT
Facebook are giving people more control over the ads They See
Facebook currently show ads to users based on their page likes and interests.
How are users targeted now?
What’s next? Over they next few weeks they will extend this to show ads based on website and app usage.
Introducing Ad preferences
The new Ad preferences tool will give users insight into why they are seeing every Ad. This will come as a welcomed update to users who aren't yet acquainted with Facebook's interest based adverDsing. EssenDally this will give users the chance to reorganize their interests so that they will only see ads that are relevant to them . The new tool will available to US based users in the coming weeks, then a wider roll out scheme will be put in place.
Want to see what the ‘Ad preference’ opDon looks like? Click on -‐>
Can I opt out?
This is not a compulsory feature of Facebook adverDsing network, users can opt out of the increased interest targeDng (apps/websites) by using industry-‐standard Digital AdverDsing Alliance opt out, and on your mobile devices using the controls that iOS and Android provide.
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