facebook video: how companies are succeeding with videos on facebook

PowerPoint Presentation

Social Video: How Companies are Succeeding with Videos on FacebookMari SmithPremier Facebook Marketing Expert@MariSmith

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AGENDATelevision vs. Digital VideoSocial Video Stats & FactsThe Facebook Organic/Paid WaveVideo Ad Call To ArmsVideo Ad Best PracticesCase Study

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1Television vs. Digital Video

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@TwitterHandle #CMWorldFacebook Television

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Rebirth of Live




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Television vs. Digital VideoTime spent watchingDigital = 47% (up from 32% in 2011)TV = 35% (down from 41% in 2011)TV watching, change by age group:Age 65+ = 7% increaseAge 35-49 = 10% decreaseAge 18-24 = 38% decrease

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Streaming Video

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35%+17%+4%+Double since 2015

% = 2016 share of downstream traffic on the Internet


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@TwitterHandle #CMWorldSource: http://www.scottmonty.com/2016/08/live-video-whats-old-is-new-again.html

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2Social Video Stats & Facts

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@TwitterHandle #CMWorldSocial Video generates 1200% more shares than text and image combined.~Brightcove

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@TwitterHandle #CMWorld79% of all global consumer internet traffic will come from video by 2018.~Cisco

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@TwitterHandle #CMWorld96% of consumers find videos helpful when making purchase decisions. ~Animoto

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4x as many consumers would rather watch a video about a product than read about it.




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3The Facebook Organic/Paid Wave

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First, build organic tractionIncreased reach: organic & paidYour ad dollars go much further

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The Mari Method

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Publish content your audience feels COMPELLED to share Make thumb-stopping contentMinimize your askMaximize organic, 1-24 hoursEngage, acknowledge sharesInclude strategic promotionBoost some contentRide the waveIntersperse with your ask


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@TwitterHandle #CMWorldSource: http://www.scottmonty.com/2016/08/live-video-whats-old-is-new-again.html

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$0.03 per share

All Things GorgeousPassion PageStart up in direct salesPre-launch120k fans in four months2M+ reach3,500+ distributors




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What worked?Compelling contentHighly shareableTimely, relevantPromoted for $400216k+ reach47k+ video views458+ shares




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Which Type of Posts Get the Most Engagement for Brands? Video = 3x links, 2x photos




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Video Posts On Facebook

Video is largely underutilized on Facebook. ~BufferVideo gets 3x engagementBUT, of 7 posts/wk:80% links19% photos

facebook video: how companies are succeeding with videos on facebook

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