Twitter & Facebook increase Webinar Participation

A client wanted to increase Webinar participation and conversion numbers.

The conversion rate 55%. That told us that the product and presentations were good quality.

Only about 30% of participants that registered for seminars & webinars attended.

CHALLENGES

Help client explore the use of social media as a means to increase participation and conversion numbers.

Enable participants to communicate to others that the seminars were valuable

Monitor the conversation ecosystem: Radian6

Budget control

Measurement KPI’s

Increase Social Media registrations by 10% Increase seminar participation by 10% Increase webinar participation by 15% Increase Referral leads by 20%

SOLUTIONS

Created a social media share & like button for seminars and Webinars

Developed real time Twitter reminders for Webinars

Created Twitter Facebook reminders for Seminars and Twitter

RESULTS

Exceeded all measurement KPI’s

The Social Media share button increased seminar and webinar registrations by 28%.

The Facebook and Twitter reminders increased seminar participation by 17%.

The Twitter and Facebook reminders increased webinar participation by 53%.

Customer wanted to expand Social Media marketing strategy