Facebook | Twitterfor Law Enforcement

Casper Police DepartmentAugust 3, 2011

What is Social Media?

Challenges: Inappropriate posts by officers Responding to incidents

When has a crime been committed Incidents that begin in SM Citizen interference with investigations New crimes – flash mobs

Officer Safety Issues Facebook Fake cop profiles Facial recognition/Geolocation

Attacks on reputation

Benefits: Engage the community Reach the hard to reach Marketing/branding the agency Reputation management Dissolve the media filter Control the virtual scene Recruit LE officers Improve internal comms Intelligence gathering

Agenda

Module one: Facebook Fundamentals

Module two: Twitter Fundamentals

Module three: Officer Safety | Facebook settings

Module four: Third party applications for both | Policy

Main Platforms

• Twitter

• Facebook

• Blogs

• YouTube

• LinkedIn

Module one: Facebook

More than 750 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

About 70% of Facebook users are outside the United States

There are more than 250 million active users currently accessing Facebook through their mobile devices.

People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

Facebook in Wyoming

In Wyoming

✔ Facebakers.com

Module Two: Twitter

175 million registered users

95M tweets are written per day

300 employees

> 70,000 3rd party applications for Twitter

Mobile apps for smart phones

Market/Brand the Agency

Module three: Officer Safety

Outing oneself as a cop

Fake profiles

“Friend” real cops

Join cop-friendly groups – gather intelligence

Join fringe groups – legitimize the group’s philosophy

Geo-location

Facial recognition

Officer Safety

When it’s used against you

Module four: 3rd party apps / Policy

Engagement

Management tools

Build a following

Mobile applications

Policy discussion

OSINT

Engage the Community with Twitcam

Coventry, West Midlands

Policy

What kind of policies do you need?

Communications / Code of Conduct

CyberVetting

Investigations

Good for checklist

My observations:

Definitions

Placing web address on social media profiles - opposite

Competence

Command Staff Responsibility

Doesn’t address corporate branding

IACP Policy

Components of Policy

Use of department related images

What information is appropriate to post

Identifying oneself

Department equipment vs. personal equipment

Training

Competence

Command Staff Responsibility

Process for creating department profiles

Corporate imaging in all profiles

SM Strategy

• Not about the tools

• Focus on the “C” & “O”

• Personas

• Research

• Focus groups

• Surveys

Social Media in Law Enforcement

Lauri Stevens – 978.764.9887LAwSCommunications.comConnectedCOPS.netTheSMILEConference.comFacebook.com/lawsommFacebook.com/TheSMILEConferenceLinkedin.com/in/lauristevens@lawscomm@SMILEConference