facebook, twitter and you, oh my!
DESCRIPTION
Follow the Yellow Brick Road to Social Media Success.Get an overview of ways to market your business online through Facebook, Linked In and Twitter.TRANSCRIPT
Facebook… and Twitter… and You... OH MY!
Follow the Yellow Brick Road to Social Media Success
What is Social Media?
Social Media Marketing
Social media sites fall into different categories:
Social “bookmarking” sites such as:
a) Digg
b) reddit
c) StumbleUpon
d) del.icio.us
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Social Media Marketing
Social Media Marketing
Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.
LinkedIn.comFacebook.com
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Social Media Marketing
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Your own personal Blog is an identity-based
social media site if you open up comments.
Message boards, forums, and newsgroups (such as Yahoo! Groups and Google
Groups – think about how long newsgroups have been around)
And then there’s Twitter…
Social Media Marketing
Social Media Marketing
Tonight we will review:
Social Media Marketing
Finding the heart and soul of people and their businesses
Social Media Marketing
This is what your visitors see when they visit your page
Social Media Marketing
When people connect with you, you will receive requests
Social Media Marketing
You can search for friends and Facebook offers friend suggestions
Social Media Marketing
The Wall is a compilation of activity generated by you and your friends
Social Media Marketing
Help Causes that are important to you with the Causes app
Social Media Marketing
Promote your Cause by sending emails to your subscribers
Social Media Marketing
Be sure to snag your Custom Username
Social Media Marketing
Create a Group around a topic area with which your business is associated
Social Media Marketing
• Considered more social than business• Lot’s of Quizzes• Can add your Twitter Feed• Fan Pages• Lot’s of Apps• Can organize your friends in categories
•Ways to market a business on Facebook• Create a Cause• Develop a Group• Post Videos, Photos and Links• Design a quiz• Post your Events• Create a Fan Page
Social Media Marketing
The brainiac of Social Networking
Social Media Marketing
Your public profile
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Goal is to develop a 100% complete profile
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Start developing your connections
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Recommendations build credibility
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Build your own Community through the Groups Function
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Build your position as an expert by
answering questions
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Get Answers
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Share your world through a variety of apps
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Post your events for
free
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Keep track of Company Buzz
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Easily change your settings at any time
Social Media Marketing
• Considered for business networking • Great place to find jobs• Develop business• Promote projects and opportunities• Keep track of your competition
•Ways to market a business on Linked In• Start a Group• Join Groups
• Complimentary• Directly related
• Post your Events• Answer Questions• Ask for recommendations• Post updates
Social Media Marketing
It takes courage to build a following
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Sharing ideas 140 characters
at a time
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Hash tags allow you to search for topics on which
people are tweeting and for
which you are interested
Social Media Marketing
Direct Messaging
allows you to communicate with only one
person directly
Social Media Marketing
You can see who is talking about you and reply back to them
Tools
Social Media Marketing
Automate your
tweeting
Tools
Social Media Marketing• Considered a micro-blogging network
• Great place to research trends• Wonderful for sharing ideas• Excellent for getting the word out about what you do
•Ways to market a business on Twitter• Be sure to follow the 80/20 rule when tweeting.• Craft an appropriate Twitter Policy, and encourage your employees to
sign up for accounts on Twitter.• As the owner of your business, register your @companyname and use it
for all your tweets.• Use Twitter Search to find and respond to tweets about your products
or your brand.• Ask for feedback on your products and then follow up with the
responses you get.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/
First Steps
Social Media Optimization
Rules to guide your thinking:
• Increase linkability(write content that people will want to link to)
• Make tagging easy(include tags as well as links to social media sites)
• Reward inbound links(link back to people who link to you)
• Help your content travel(include a bio; mention your content to others)
First Steps• Focus on the Basics
• Social Media Marketing– Start with one platform and become comfortable
before adding another– Establish your goals for Social Media and develop
your profile and content around that goal– Employ the 80/20 rule: 80% content that will help
others, 20% or less self-promotion
First Steps• Focus on the Basics
• Social Media Marketing– Share information and become an authority within
your specialization–Make sure you use terminology that will optimize
your profile to be found for your area of expertise– Form your own group and invite people to join– Add upcoming events and share them with your
“friends”
First Steps
• Focus on the Basics– Remember, Social Media
is about helping others
– Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run!
(You don’t want to be viewed negatively by promoting
yourself too much.)
In no time you’ll be following the yellow brick road to social media success!
Questions?
Thank you!