facebook tips for nonprofits and social change
DESCRIPTION
Ivan Boothe, creative director of Rootwork.org, gave a quick-and-dirty overview of using Facebook for nonprofits and social change activists at the June 2010 Philadelphia Net Tuesday. http://phillynetsquared.org/events/2010/06/using-facebook-social-change Video of the event, including Ivan's remarks during this presentation, will be provided shortly.TRANSCRIPT
Facebook tools and tips
for nonprofits & social change
Ivan BootheRootwork.org / @rootwork
Pages vs. Groups
Pages:
Good for engagement with members
Good for an “official” or permanent home
Groups:
Good for engagement between members
Good for event planning, sub-groups or constituencies
Engage Supporters
Write “notes” Post links and re-post others' content Ask questions and solicit ideas Use multimedia Tag related people and allied groups
Case Study:Genocide
Intervention Network
Who's already out there?
Go where the people are
Build relationships and allies
Case Study:California State Parks Association
Explicit calls to invite
Concrete action to take
Deadlines for action
Soliciting stories
Soliciting multimedia
Connecting offline actions
http://tinyurl.com/nonprofitfb1
FundraisingMeasuring more than
dollars
Know your audience. Explore Causes, “a friending tool.” Thank people. Often. Personal appeals are key. It's about relationship-building. Build your network before you need it.
http://tinyurl.com/nonprofitfb2
http://tinyurl.com/nonprofitfb3