Facebook: The Social Network That Took Over The World

By Sarah Benqlilou

Index

• Facebook: An Introduction • Facebook as a Tool for Advertising

• Numbers and Statistics

• Facebook in different Cultures

Facebook: An IntroductionOriginally designed for college students, Facebook was created in 2004 by Mark Zuckerberg.

Facebook: An IntroductionFacebook says it now has 1.11 billion people using the site each month.

Facebook as a Tool for AdvertisingFacebook’s message to advertisers is: Over 900 million people. We’ll help you reach the right ones.

Facebook as a Tool for Advertising

The Different Ways to Promote a Product on Facebook

• Page Like (user Likes your page and their friends will see this)• Page Post Like (user Likes a post on your page)• Page Post Comment (user comments on a post)• App Used or App Shared (user interacts with your app)• Check In (user checks into your location)• Event RSVP (user indicates they are attending your event)

Numbers and Statistics

These are some known Facebook Stats

• Total number of monthly active Facebook users: 1,110,000,000• Total number of mobile Facebook users: 680,000,000• Increase in Facebook users from 2011 to 2012: 26 %• Total number of minutes spent on Facebook each month: 700 billion• Percent of all Facebook users who log on in any given day: 50 %• Average time spent on Facebook per visit: 20 minutes• Total number of Facebook pages: 50,000,000

Numbers and Statistics

USA UK

Indonesia

Turkey

France

Italy

Canad

a

Philippines

Spain

Mexico

020,000,00040,000,00060,000,00080,000,000

100,000,000120,000,000

Top Ten Countries On Facebook

Numbers and Statistics

COMPANY FB PAGE IN USA

WALMART TARGET AMAZON.COM SAMSUNG MOBILE USA

SUBWAY0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

Company Fb Page in USA

Company On Facebook

Num

ber o

f Fan

s

Numbers and Statistics

Company FB Page in IndiaCOMPANY FB PAGE IN USA

WALMART

TARGET

AMAZON.COM

SAMSUNG MOBILE USA

SUBWAY

Facebook in different Cultures

Facebook in different Cultures • Based on the aggregate data from all the countries, the results

show that 85 percent of respondent uses social media for business use and 97 percent for personal use.

• The top three reasons for using social media for personal use are:• Connecting with friends and family• Reading social media content• Connecting with like-minded people• The top three reasons for using social media for business are:• Building networks for business contact• Reading social media content• Highlighting personal and professional expertise on social media