facebook talk 4th july (v1)

60
Basics of Social Media Introduction to Facebook Tong Hsien-Hui Director, Corporate Affairs and New Media

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Very very basic instructions on how to do the most simple things on Facebook

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Page 1: Facebook Talk 4th July (V1)

Basics of Social Media

Introduction to Facebook

Tong Hsien-Hui

Director, Corporate Affairs and New Media

Page 2: Facebook Talk 4th July (V1)

Agenda

• What is Online Social Media?

• What is Facebook?

• Facebook – Build your Presence

• Facebook – Socializing

• Facebook – Building Communities

• Etiquette and Suggestions

Page 3: Facebook Talk 4th July (V1)

What is Online Social Media?

• Online community of people, companies, pets

and/or anything

• Discover, Read, Distribute (News, Information and

Content)

• Community bonds based on

– Shared Social Experience

– Shared interests or activities

– Reflection of real world network

• Consumer Generated Media (CGM) vs Industrial or

Traditional Media

Page 4: Facebook Talk 4th July (V1)

Chart Source: Businessweek June 11 2007

What is Online Social Media?

Page 5: Facebook Talk 4th July (V1)

Chart Source: Forrester Research Dec 2008

What is Online Social Media?

Page 6: Facebook Talk 4th July (V1)

What is Facebook?

Page 7: Facebook Talk 4th July (V1)

What is Facebook?

• The largest Online Social Media Platform (200 Million users)

• Founded by Mark Zuckerberg, another Harvard Dropout

• Allows users to interact by linking up with friends and

exchanging news, images, links, videos, etc…

• Allows the creation and management of groups and fan pages

• Integrated with blogging and microblog sites (like Twitter)

• Customized privacy settings

• Available in more than 70 languages

• Platform for simple MMPORG (Massively MultiPlayer Online

Role-playing Games) like Pet Society and Mafia Wars

Page 8: Facebook Talk 4th July (V1)

Who is Facebook?

Mark Zuckerberg

Dustin

Moskovitz

Chris

Hughes

www.thefacebook.com

www.facebook.com

2003 - 2005

$200,000

Page 9: Facebook Talk 4th July (V1)

Facebook – Build Your Presence

• Signing Up

• Fill in Profile Information

• Find Friends

• Group Friends

• Set Privacy Limits

Page 10: Facebook Talk 4th July (V1)

Know Thy Cursor

Pointers – No Function

Hand – Clickable Link

Text – Add Text

Page 11: Facebook Talk 4th July (V1)

http://www.facebook.com

Sign up with just an

email account

That’s all we need to

sign up. BUT you

need to be above 13

years of age

Page 12: Facebook Talk 4th July (V1)

You need to confirm

you are a real human

being! Either visually

or……….

Using an Audio

playback

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Page 19: Facebook Talk 4th July (V1)

Write only

what you want

others to see

Page 20: Facebook Talk 4th July (V1)

Upload Photo or

Edit Profile.

Also to add a short

blurb about

yourself

Edit your Profile

And Add New

Functions

The Famous Facebook Wall.

Update your thoughts, links

to share, photos, videos,

etc…

Links to your photo album,

videos, groups, etc…

Page 21: Facebook Talk 4th July (V1)

Choosing a Profile Picture

GOOD

BETTER

BAD

WORSE

HOPELESSLY

MISGUIDED

Page 22: Facebook Talk 4th July (V1)

Now to find your

friends!

No friends yet, so

this column is all

advertisements

Page 23: Facebook Talk 4th July (V1)

You can search your email

account for friends already on

Facebook (Gmail, Yahoo,

Hotmail)

You can look at who

Facebook suggests to

you as possible friends

Or find them by name,

email, association,

etc…

Page 24: Facebook Talk 4th July (V1)

1. Click on Add as Friend

2. Box with pops up

confirming you want to

add him/her

3. Click on Add a personal

message

4. Box expands to allow you

to type a message

5. Click Send Request

6. Type Text in Box for the

Security Check

You now need to wait for

him/her to confirm you as a

friend.

You will be notified by email

once he/she has confirmed

you as a friend.

Change Search Criteria

Page 25: Facebook Talk 4th July (V1)
Page 26: Facebook Talk 4th July (V1)

Relates to Friends’

Activities, Not Yours

For new members, Facebook

keeps this box up here

Your Personal

Status Update

This is news on

what your

Friends are doing

These are

suggested

friends

This indicates you

have a new

notification. You

will be notified if

there is any

important news

relating to you

You are here now at HOME

Page 27: Facebook Talk 4th July (V1)

You are here now at PROFILE

These Tabs relate to Your stuff

List of Friends

List of changes made to your personal

profile on Facebook such as change in

info, change of status, provide a link,

post pictures, etc….

Page 28: Facebook Talk 4th July (V1)

You are here now at PROFILE

Customize what news is posted on your wall as

well as what news is posted to your friends wall

Page 29: Facebook Talk 4th July (V1)

Facebook’s internal email system.

Only to other Facebook members

Facebook’s internal messaging

system. You can only message

with your friends

You are here now at INBOX

Page 30: Facebook Talk 4th July (V1)

You are here now at FRIENDS

Group your friends in logical or

relational clusters

Friends who have not accepted

your request are also shown as

Pending

The name of Lists you create will

appear here

Page 31: Facebook Talk 4th July (V1)

Put in a Name for the List

1. Click to select

members of list

from Friends

2. Make sure you Click

Create List at the

bottom of the box

to confirm

Page 32: Facebook Talk 4th July (V1)

You can add any of your

friends to a list you

created

Page 33: Facebook Talk 4th July (V1)

Allows you to make changes to

your account

Page 34: Facebook Talk 4th July (V1)

You are here now at SETTINGS

You can decide which actions are

emailed to you by Facebook

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Page 37: Facebook Talk 4th July (V1)

Facebook – Socializing

• Update Status

• Sharing Links, Photos, Video

• Writing on Walls

• What Friends are Doing and Commenting

Page 38: Facebook Talk 4th July (V1)

Your Friend has Posted a Remark

and uploaded a Picture

You can choose to interact by

making a Comment, Liking the

post or Sharing it

All Friends

You are here now at HOME

Page 39: Facebook Talk 4th July (V1)

Just the

Group

Stuff your friends are

doing

You are here now at HOME

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This community moves

and reacts very fast!

Page 43: Facebook Talk 4th July (V1)

You are here now at PROFILE

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You are still in your own

Facebook Account

But you can view all

your friend’s profile,

information, wall feeds,

etc….. Unless they set

privacy limits on what

you can see.

Page 47: Facebook Talk 4th July (V1)

Facebook – Building Communities

• Facebook Pages

– Similar to Personal Info

– Can generate events

– Can link photos, videos, web links

– Mini-Feed

– Indexed on Google

– Unlimited number of “Fans”

– Unlimited number of Updates to

fans

– Cannot invite friends

– Does not show in feed

• Facebook Groups

– Similar to Personal Info

– Can generate events

– Can link photos, videos, web links

– Mini-Feed

– Indexed on Google

– Unlimited number of “Fans”

– Unlimited number of Updates to

fans

– Cannot invite friends

– Does not show in feed

Page 48: Facebook Talk 4th July (V1)

Click on Facebook Ads

and Pages to get to this

page

To create a new page,

click on Pages

Page 49: Facebook Talk 4th July (V1)

The Name used in the

Electronic Signature

must match the account

name

Page 50: Facebook Talk 4th July (V1)

1. Fill in basic information

2. Upload a picture

3. Add other Admins

4. Write something about

the Page

5. Share it by posting it on

your profile

6. Add pictures or video

or discussion tab

7. Add events1

2

34

5

6

7

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Click on Groups

To create a new Group

Groups you belong to,

and recently updated

Groups your friends

recently joined

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One major difference is the

ability to choose access

to the group.

Once you save, if you

publish, it goes to your

wall and your friends

are notified too

Page 57: Facebook Talk 4th July (V1)
Page 58: Facebook Talk 4th July (V1)

Etiquette and Suggestions

• Be aware that your Facebook community is a

real community

• Don’t create fake pages to get back at

someone

• Know the difference between the Wall and a

Message!

• Rejecting a friend request from someone you

do not know or may not know is NOT rude.

Page 59: Facebook Talk 4th July (V1)

Etiquette and Suggestions

• Make sure your privacy settings are correct. Set up a limited profile to the public.

• Don’t tag others in your pictures…it may not be appreciated

• Manage the email notifications you get

• Be careful what you post…it doesn’t get removed just because you have

• Limit the number of intrusive applications you subscribe to