facebook strategies to grow your email list
DESCRIPTION
In this session of Marketing 101, I share the most successful Facebook strategies to grow your email list.TRANSCRIPT
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TO GROW YOUR EMAIL LIST
STRATEGIES
Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
www.coachmisty.com
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MARKETING 101Fundamentals of Marketing
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WHAT
How to Grow Your Email ListQUICKLY!!!!
WEAREGOING
TO COVERTODAY
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FACEBOOK IS...Fun
A HabitA way to Catch Up
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FACEBOOK USERS WANT...• Entertained• Educated• Informed• Inspired
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FACEBOOK USERS DON’T WANT...
To be sold to.
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3 STAGES OF FACEBOOK MARKETING
• Attract: fans and followers• Promote: entertain, educate, inform, inspire• Sell: convert fans to leads
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FACT#1 Reason consumers interact with
businesses on Facebook is to:
• Enter a Contest• Enter into a Promotion• Claim an Offer
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30 + Leads so far…
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90 Leads3 New Clients
1 Upsell
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4001 New Fans276,972 Impressions
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8 STEP STRATEGY
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STEP 1: CHOOSE A PROMOTION
• Sweepstakes• Giveaway• Coupon• Like Gate• Photo Contest• Video Contest
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STEP 2: SELECT A START / END DATE
Keep it to 10 – 14 days to keep theexcitement going (and create a sense of urgency)
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STEP 3: COMPELLING OFFER
• Universal• Targeted• Be Generous
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STEP 4: REQUIRE A “LIKE”
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STEP 5: CAPTURE EMAIL ADDRESS
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STEP 6: ENCOURAGE SHARING
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STEP 7: DRIVE TRAFFIC• Post in newsfeed• Facebook ads• Website• Blog
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STEP 8: FOLLOW UPNURTURE
SELL
Infusionsoft, MailChimp, WooFu, etc…
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$197 $97
Only till midnight tonight
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$197 $97
Only till 10:30 am
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$197 $97
Only till 10:30 am
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WHATWE
COVEREDTODAY
1. 3 Stages of Facebook Marketing2. 3 Ways to Promote Contests3. A Look at Successful Case Study’s4. 8 Steps to Creating a Promotion
QUESTIONS
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ACTION STEPS1. Help me spread the word on the
Kickstart 2014 – Strategic Planning Session2. Enter to Win $200 in Coaching Cash3. Start your first promotion!4. Sign up for my next Webinar
