AgoraPulseFacebook statistics report

For the period: December 2013

Key Metrics

Total fans

8,486

New fans

+559

Fan reached

69%

Impressions

2.4M

Posts

22

Comments

143

Shares

18

Likes

328

2 AgoraPulse – December 2013

Fan Growth

1-Dec

2-Dec

3-Dec

4-Dec

5-Dec

6-Dec

7-Dec

8-Dec

9-Dec

10-D

ec

11-D

ec

12-D

ec

13-D

ec

14-D

ec

15-D

ec

16-D

ec

17-D

ec

18-D

ec

19-D

ec

20-D

ec

21-D

ec

22-D

ec

23-D

ec

24-D

ec

25-D

ec

26-D

ec

27-D

ec

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ec

29-D

ec

30-D

ec

31-D

ec

-20

-10

0

10

20

30

40

50

60

70

80

Fans addedFans removed

Total fans

8,486

Fan added

+730

Fan removed

-171

Net fan growth

+559

3 AgoraPulse – December 2013

Fan Source

page_profile

external_connect

mobile

Other

0% 10%

20%

30%

40%

50%

60%

70%

80%

90%

80%

12%

2%

7%

Fan source

Fan source

4 AgoraPulse – December 2013

Fan Reach1-

Dec2-

Dec3-

Dec4-

Dec5-

Dec6-

Dec7-

Dec8-

Dec9-

Dec10

-Dec

11-D

ec12

-Dec

13-D

ec14

-Dec

15-D

ec16

-Dec

17-D

ec18

-Dec

19-D

ec20

-Dec

21-D

ec22

-Dec

23-D

ec24

-Dec

25-D

ec26

-Dec

27-D

ec28

-Dec

29-D

ec30

-Dec

31-D

ec

0

5000

10000

15000

20000

25000

30000

35000

40000

Paid reach

Viral reach

Organic reach

Organic reach

5,827

Viral reach

54,136

Paid reach

12,165

of fanbase69%

of fanbase638%

of fanbase143%

5 AgoraPulse – December 2013

Page visits1-

Dec3-

Dec5-

Dec7-

Dec9-

Dec11

-Dec

13-D

ec15

-Dec

17-D

ec19

-Dec

21-D

ec23

-Dec

25-D

ec27

-Dec

29-D

ec31

-Dec

0

50

100

150

200

250

300

0

20

40

60

80

100

120

140

Unique daily page viewsDaily page views

Daily visitors

3.9K

Page views

62

6 AgoraPulse – December 2013

Page tabs visits

timeline

Sweepstakes

Quiz

Fan Votes

Instant Win

Other

0% 5% 10% 15% 20% 25% 30% 35%

33%

18%

11%

8%

7%

23%

Page tabs visits

Tab visits

7 AgoraPulse – December 2013

Fan demographic (gender & age)

Male

64%

Female

36%

+

13-17 18-24 25-34 35-44 45-54 55-64 65+40%

30%

20%

10%

0%

10%

20%

1%11%

29%

16%5% 1% 1%1%

6%16%

8%3% 1% 1%

FemaleMale

8 AgoraPulse – December 2013

Fan demographic (languages & countries)

France

United States

Portugal

Brazil

India

Canada

United Kingdom

010

0020

0030

00

2506

1086

424

386

287

284

236

Top countries

# of fans

English (United States)

French (France)

English (United Kingdom)

Portuguese (Brazil)

Portuguese (Portugal)

Spanish (Laos)

Dutch (Netherlands)

02000

4000

3379

2825

599

322

318

208

113

Top languages

# of fans

9 AgoraPulse – December 2013

Community management & moderation

Posts approved

8

Commentsapproved

120

Posts

Comments

0% 20% 40% 60% 80% 100% 120%

100%

100%

0%

0%

0%

0%

ApprovedRemovedWaiting for approval

22%

61h50

Response rate

Averageresponse time

10 AgoraPulse – December 2013

Page & Fan activity

Posts

9

Comments

126

Shares

18

Likes

328

Posts

13

Comments

17Page

activity

Fanactivity

11 AgoraPulse – December 2013

Best posts

POST Organic reach Fan reach Engagement

Great deal from our friend Jon Loomer, grab your Facebook ad power editor course now! 44.59% 42.34% 1.33%

Facebook organic reach seems to be down lately, we are preparing a blog post about this. Did yo... 19.0% 17.39% 4.49%

Heavy post christmas debugging at the office... Tough! Thanks Anki for the geek-friendly break ;-) 9.89% 8.42% 6.61%

Thank you all :-) We are 252 fans late, but very happy to celebrate this landmark with you guys! 6.94% 5.08% 4.66%

Hello fellow Facebook marketers! As there has been a lot said about Facebook reach lately, we'v... 5.86% 34.72% 6.02%

We are about to start an important meeting... Are we planning to raise more funds or integrate ... 5.71% 4.04% 4.84%

12 AgoraPulse – December 2013

Worst posts

POST Organic reach Fan reach Engagement

"Hi Jo Ann, in what proportion?..." on their own link.0% 0% 0%

"Check this:..." on their own status.0% 0% 0%

AgoraPulse likes a link.0% 0% 0%

"Hi Patrick, to access your..." on Patrick Griffith's post on AgoraPulse's wall. 0% 0% 0%

Speaking on a panel at Inside Social Marketing Conference today. The team is having fun in New ... 3.99% 2.66% 1.98%

This is the view from our Hotel room in New York City! Happy to be here to speak at the Inside ... 4.93% 3.46% 4.12%

13 AgoraPulse – December 2013

Best time to post

12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

2 0 0 1 0 4 5 1

530

0 0 0 0

247

1219

4580

24 0 0 0 0 10 66 61

# of posts

Reach

Engagement

14 AgoraPulse – December 2013

Best day to post

Monday Tuesday Wednesday Thursday Friday Saturday Sunday0

500

1000

1500

2000

2500

2 1 3 5 2 0 0

2290

437483

617

1586

0 031 18 17 3296

0 0

# of posts

Reach

Engagement

15 AgoraPulse – December 2013

Best type to post

Status Link Photo Video0

500

1000

1500

2000

2500

3000

3500

5 1 5 1

338

3172

480

877

15

191

19 58

# of posts

Reach

Engagement

16 AgoraPulse – December 2013

Best subject to post

fun Blog-post-announements Photo-campaign Event0

500

1000

1500

2000

2500

3000

1 2 1 2

877

2432

473395

58134

15 13

# of posts

Reach

Engagement

17 AgoraPulse – December 2013

Competitors

Metrics AgoraPulse Woobox ShortStack SocialShaker Sprout Social Tigerlily

Fans 8,837 166,165 65,325 38,064 29,827 8,282

Talking about this 200 1,295 594 238 676 106

Fans posts 8 41 41 9 12 0

Page posts 11 5 66 20 31 1

Interactions 154 41 1,270 436 803 11

Engagement 1.7% 0.0% 1.9% 1.1% 2.7% 0.1%

18 AgoraPulse – December 2013