FacebookBuilding your Community

Pauline RandallFlorizel Media Ltd

Profile and Pages

Facebook Profile Person A sends ‘friend’ request to

Person B Person B considers request and either

Accepts the request – A and B are now friends and can see each other’s profiles, news etc

Declines the request – A and B are not friends and can only see what each have made available to the world at large. Which may be practically nothing

Facebook Page A visitor without a Facebook account can

see the content on a Facebook page A visitor with a Facebook account can

‘Like’ the page If you ‘Like’ a page you can often see

more content (special offers etc) than a visitor who has not clicked the ‘Like’ button

A visitor can ‘Like’ a Facebook page without the owner needing to give permission.

Anyone who ‘Likes’ a Facebook page cannot see the profile of the person who created it unless they are also that persons ‘friend’

Manage Permissions

Basic Information

Profile Picture

Marketing

Manage Admins

Apps

Mobile

Insights

Marketing your Facebook page

Design Advert

Targeting 1

Targeting 2

Other targeting options

Pricing

Review advert

Tracking your advertising

Developing your community Revisit your objective for being on Facebook

Selling more product Supporting your customers Getting feedback from customers

Have a reason for your fans to return New content Special offers Discussions Responding to their comments

Consider special benefits for your fans – content that only users who ‘Like’ your page can access?

Keep it going – you can’t create a page and just leave it – it needs attention.

Metrics – Measuring your effectiveness Decide what your measurements of success will be (they should

tie in with your objectives for having a Facebook page as well as with your overall business and marketing strategy)

Take measurements before you start If you are looking for increased web traffic then make sure

you know what it currently is and where it is coming from Make sure that your measurements make sense in terms of

what you are aiming for – can you measure an increase in sales from the number of ‘Likes’ your Facebook page has received?

Insights

Follow-on TrainingCurrent dates for follow-on workshops: Friday 11th February – Professional networking

with LinkedIn Friday 18th February – Getting started with

TwitterTO BOOK: 01592 858333 or email success@impact21.co.uk

Website: www.florizelmedia.comTwitter: @florizelmediaEmail: info@florizelmedia.com Florizelmedia.com | digital |virtual | social |