facebook report - what top brands posted for easter
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What 9 top brands did on Facebook for Easter. A performance overview of some of the leading brand’s Facebook posts.TRANSCRIPT
© 2012 Zuum
What 9 top brands did on Facebook for Easter
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April 11, 2012 ZuumSocial.com
A performance overview of some of the leading brand’s Facebook posts.
© 2012 Zuum
The Report
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This report analyzes “Easter” themed posts of 9 brands with fan counts over 100,000. The posts were curated with a keyword search on “Easter”, then selected based on the overall content of the post.
For each post, we list 3 metrics:
Fan CountHow many fans the page has
Engagement RateFormula = Likes + Comments + Shares / Number of Fans
Share %The percentage of that posts engagements that were Shares
© 2012 Zuum
An amplifier for brands on Facebook
3
Beautiful shot that looks like an Easter card. Definitely sells the brand experience.
BrandVail Mountain
Fans111,692
Engagement Rate.33%
Share %6.5%
© 2012 Zuum
An amplifier for brands on Facebook
4
Dyed with wine? Sounds Italian.
BrandMacaroni Grill
Fans149,990
Engagement Rate.21%
Share %26.3%
© 2012 Zuum
An amplifier for brands on Facebook
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The Stones’ celebrating Easter, with a twist of course.
BrandThe Rolling Stones
Fans9,567,087
Engagement Rate.32%
Share %20.6%
© 2012 Zuum
An amplifier for brands on Facebook
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BrandFalken Tire
Fans491,928
Engagement Rate.18%
Share %9.8%
Great brand tie-in with an off-road Easter egg hunt.
© 2012 Zuum
An amplifier for brands on Facebook
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Baby’s have always been a subject for memorable marketing.
BrandJohnson’s Baby
Fans708,145
Engagement Rate.12%
Share %10.2%
© 2012 Zuum
An amplifier for brands on Facebook
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AXE is certainly consistent with their branding.
BrandAXE
Fans3,042,092
Engagement Rate.07%
Share %3.1%
© 2012 Zuum
An amplifier for brands on Facebook
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And now, for something completely different.
BrandTMZ
Fans776,850
Engagement Rate.11%
Share %3.0%
© 2012 Zuum
An amplifier for brands on Facebook
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Looking at the engagement and share data, the iVillage crowd didn’t mind this
Easter feast reality check.
BrandiVillage
Fans115,238
Engagement Rate.27%
Share %43.7%
© 2012 Zuum
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T.G.I. Friday’s goes with a simple Status update aimed at getting people in the door.
BrandT.G.I. Friday’s
Fans952,436
Engagement Rate.03%
Share %0%
© 2012 Zuum
An amplifier for brands on Facebook
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