Internet Mktg 469Assignment #4 Facebook

Thomas BreslinAlex Petralia

Alt-J Facebook Fan Page

• Keywords- Alt-J, Band, Facebook fan page.

•URL- https://www.facebook.com/altJ.band

•Audience- Young adults generally in their 20-30’s. Even mix between males and females. They use social media daily and are comfortable using different social media platforms.

•Strategy- Create brand awareness, sell cd’s and brand merchandise, direct people to their website.

• Tactics-Photos and videos, featured fan, reinforces their website.

• Content- Variety, exclusives to share with friends, tour updates.

• Frequency- At least one post per 2 days.

• Differences between Pages- timely posting and marketing.

Exclusive content not on the album.

220 Shares

1,039 Likes

Guided By Voices

• Keywords: “Guided By Voices” + “Facebook”

New album cover photo, with clean logo as default.

• Audience: GBV fans, first time listeners (through word of mouth)

• Largest group:25-34 years old

• Largest city: Los Angeles

Communication & Selling: • 3 New LPs this year, new song reviews,

new music videos, solo music of members, tour dates

POSTS

Highlighted Posts for significant news

Interesting Links & Great Pictures

• Cluttered Posts on random days• Spreading out the posts at peak

hours would help engagement• Alt J does this very well,

GBV doesn’t.• GBV is run by the band,

who are extremely busy independent artists

The NervesURL- https://www.facebook.com/thenervesla

Name of the page- The Nerves

Design- Colorful, utilizes videos, bio is informative of the history of the band.

Audience- Males from their early 20’s to 50’s who listen to alternative rock music.

STRATEGIES: Communication & Selling• Connect with old fans & new fans of The Nerves• Provide rare content, interviews, covers, news (of

members current projects• Promote sales of LPs and EPs TACTICS:• Videos

• Interviews, music, covers

• Links • Sales of available

merch/memorabilia• Tagging

• Taking advantage of bigger associated names

• i.e. Blondie, Ramones, Audacity