How acebook Is Taking Over Our Lives

Presented by:Salima Papri - 2008-3-10-161Rasib Been Sarowar - 2008-3-10-034Md. Kamrul Huda - 2009-1-10-217

Facebook: The Journey

Primary Thoughts: Zuckerberg has always been keen to build something that is

useful and procuctive for people to use digitally Had a vision to create a ’social utitlity’ that would connect

the web users globally: A Phone book!!!

The Facebook Vision: Connect the entire world on facebook The main tool of communication for work and entertainment A central place for sharing and organizing personal events Share photos, watch videos, play games organize events A place where people will live their digital life

The Ultimate Goal – Turn Facebook into the palnets’s standardized communication (and marketing) platform that is more interactive, multidimensional – and indispensable.

Mark ZuckerbergCEO, Facebook26 & A Harvard Dropout!

Facebook Today

A Digital Social Life: An expression of someones personality A place for social interaction A place to share all personal events and photos Ensures maximum privacy

A Digital Work Life: A place to seek jobs Employers choice for assesssing potential job seeker

Socio-Economic Use: Polotical Parties use Facebook as a platform People use it for event management

5 millionNEW users each week

Facebook Stats

169 minutesSpent by each user

every month

$280 million Revenue in 2008

175 millionUser worldwide

$15 billionWorth of facebook

assessed by Microsotf

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A look at face book’s growth in users and usage of the site

WHAT A DIFFERENCE A YEAR MAKES

1.1 billion

4 million 250,000 250 million

13 million

Total daily minutes of use

Users who update status daily

Users who become “fans” each day

Photos uploaded each month

Pieces of content shared each month

More than 3 billion

15 million More than 3.5 million

More than 850 million

More than 24 million

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Firms use face book for recruitment and selection .

Microsoft used face book for designing windows-7

OBAMA used FB as an election tool.

Democratic parties organized meeting through face book.

Face book-A business tool

Promise:• Gives a behavioral aspect of users• Get info about targeted demographic market

Tools– Group or commercial pages visited more frequently– FacebookConnect provides information of users to commercial concerns– Privacy setting options sometimes become handy

Limitations• Access to user page depends on users choice• Doesn’t poke users with irrelevant ads• Advertising firms cannot pick spaces they wish to penetrate

Business on Facebook

• Key investor is Microsoft who again is a competitor

• Investors are less prone to profit at this stage

• The decision of profit lies solely with the COO, Sheryl Sandberg

• More focused towards innovation and expansion rather than revenue

Commercial Aspect

Provide a great platform to promote new business.

Connect and engage Create a community Promotes content Advertisement and product marketing .

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Business on Facabook

Advertisement and product marketing

Profile Option

Account Management Tools

Privacy Management

Status Update Box

Wall PostsNotifications

Facebook Chat

Glossary

• Fan

• Friend

• News feed

• Status update

• Face book connect

• Virtual gift

• Wall

Shows only the relevant results rather then random entries.

Curate news feeds according to a person’s need

Searching is now much easier

• Technology stack up

The race to mass market

Competitive advantages of face book

• priavacy policy • • Facebook has expanded its target segment over the year

• It has done this without alienting its previous users

THANK YOU!

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Thank You All for being patient and attentive

THANK YOU!Thank You All for being patient and attentive

ANY QUESTION

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