facebook pages: the good, the bad, the ugly
DESCRIPTION
Amy Slife, Alana BrooksTRANSCRIPT
Facebook Pages: The Good, Bad and the Ugly
Amy Slife, Social Media Strategy Director at Likeable Media
@aslife
Alana Brooks, Community Manager at Likeable Media
@goodgrlgoneblog
Silent Treatment Me, Me, Me There IS Too Much of a Good Thing
So You Want Us to Do What?
So Vanilla
The 5 Biggest Don’ts on Facebook
Silent Treatment
• Not responding to your fans
• Opt for 2 way open
communication • Positive comments vs.
negative comments
Me, Me, Me
It shouldn’t be all about YOU
• Talking at your fans – Telling them what to do without asking for
their engagement • Being overly promotional – Straight push messaging is a no-no.
There is too Much of a Good Thing
• Excessive status update posting – Impacts unsubscribe rate
and thus engagement
• Messaging frequency
So you Want us to Do What?
• No call to action • Provide reasons to like your page
• CTAs and engaging status update questions
So Vanilla
• Lack of customization
• Optimized profile image
• Profile header thumbnails
• Welcome tabs
• Custom applications
So we’ve seen the worst.
Now, let’s see some of the best.
• Best Engagement • Best Overall Appearance • Best Customer Service • Best Integration/Functionality • Most Original Page
• Active with updates. • Quick responses. • Interesting content for users.
• Vocal fan base.
• Streamlined welcome tab.
• Suggests immediate interaction.
• Design is bright & simple.
Appearance
• Quick responses to fans.
• Personalized names & pictures.
• Utilizes Parature program.
And the Best Integration/Functionality Award goes to…
• Connected to the iTunes Store.
• Has store info integrated.
• Interactive playlists.
• Design is same as the store.
• Every page has a consistent design.
• Each page incorporates interaction.
• Content is fun & catchy.
Pringles: “The Original”
Thanks!
Have a likeable day!