facebook stuffadamtal.com/smx/2013/adamtal_facebook.pdf · now remember how we said women react...
TRANSCRIPT
Facebook StuffBy Adam Tal
Who's Adam Tal• Weirdo
• Beach Bum• Genius
(all according to my mom)
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Life Advice:
Friends are not friends
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Fans are not buyers
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Fan = $136
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Fan = $136
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Fans (likes) = social proof.
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Fans (likes) = social proof.
When do we need to care about 'like' count?
• When your page has 0 likes (to get the ball rolling)• When a direct competitor has more likes than you.
What should we measure then?
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What should we measure then?
$$$$$
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What should we measure then?
$$$$$
ROI
When possible:
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What should we measure then?If not possible, try to measure:
CPI (Cost per install - for apps)
CPL (Cost per lead - make sure leads are qualified)
Cost per user / subscriber (Don't forget to use bribary).
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What should we measure then?FB is not search.
Duplicating your search campaigns will fail.
Don't sell - acquire fans (Not FB fans, real fans):
• Users • Subscribers• People you bribed ethically• People you subscribed sneakily (we'll talk about it in a bit)
How do you do that? Luckily there's a method you can use....
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TUEfbCFADAMTAL.COM/SMX
TUEfbCFAbbreviation Fail
(I know abbreviations are supposed to be memorable... but.. whatever)
But before I reveal this method... let's cover some background material....
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We try all sorts of crazy stuff... if you were here last year you might remember these.... If not download them at the end of the prezo.
*
TUEfbCFADAMTAL.COM/SMX
During our testing* we noticed something interesting...
Females react differently than males to slight changes to our ad copy and design.
Even minor changes like.... color.
*
TUEfbCFADAMTAL.COM/SMX
TUEfbCFExample:
The highest CTR's we get with female audiences are usually achieved when we use the color.....
PINK
As a border or background of our ads. ---->
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TUEfbCFMen's favorite color according to CTR tests is...?
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TUEfbCFExample:
Men's favorite color according to CTR data: BLONDE
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TUEfbCFThe same goes for other copy elements...
Women respond to emotional copy, men respond to straightforward copy
"Feel Young Again"
"Proven Results"
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TUEfbCFOne last example - a great tip for Hebrew speakers:
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TUEfbCFNow you can already use that information in your ads.
But if you wanna really be smart about it.... Use it with the TUEFBCF method.
So.... What is TUEFBCF method?
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The Ultimate Evil FB Campaign Funnel
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The Ultimate Evil FB Campaign Funnel
• Not always applicable.• Make necessary changes to fit your product• Meant for Direct Response (but might work for some brands)
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The Ultimate Evil FB Campaign Funnel
Laser-targeted Ad --> Page like --> Remarketing Infection --> Opt-In (Bribe) --> Auto Responder Sequence (Email marketing)
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The Ultimate Evil FB Campaign Funnel
Now remember how we said women react differently?
Well now you know who's who in all your email marketing & banner campaigns.
Use this in info to your advantage, and build lists by gender, age and interest.
Banner examples:
Of course we can take this further.... people who like X
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