facebook marketing strategy for small business in 2017 [keynote]
TRANSCRIPT
![Page 1: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/1.jpg)
Facebook Marketing in 2017How to crush the competition!!
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Why Crush The Competition?
Because I haven’t yet heard one client say to me : “Go easy on them”
@adupont65
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Let’s Start with a Story
Julia Tutle
@adupont65
![Page 4: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/4.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 5: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/5.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 6: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/6.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 7: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/7.jpg)
![Page 8: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/8.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 9: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/9.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 10: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/10.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 11: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/11.jpg)
What’s the moral of the Story?
WIIFMWhat’s in it for me?
@adupont65
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Why does it matter?
Not sureBut it’s a great story, right?
@adupont65
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So let’s get some context here
Why Facebook?
@adupont65
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So let’s get some context here
Why?@adupont65
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Facebook Stats
Why?@adupont65
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Let’s Dive in….
Organic is DEAD!3% reach at best
@adupont65
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Let’s Dive in….
Organic is DEAD!
@adupont65
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Let’s Dive in….
Organic is DEAD!
@adupont65
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Bottom line
= $$$
@adupont65
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Facebook Ads
Cheapest
@adupont65
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Facebook Ads are the
Cheapest...for now
@adupont65
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Facebook Ads are
Running out of inventoryBidding will become increasingly
more expensive!
@adupont65
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Big No-No
BuyingFollowers
@adupont65
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By 2020, Facebook will be...
All Mobile & All VideoSource: Nicola Mendelsohn
Facebook VP of EMEA
@adupont65
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Big No-No
BuyingFollowers
@adupont65
![Page 26: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/26.jpg)
Big No-No
BuyingFollowers
@adupont65
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Most Shared Content is
Awe Inspiring - 25%Laughter - 17%
Amusement - 15%Joy - 14%
Anger - 6%@adupont65
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Lay the Foundation
Become a NinjaOr Hire Someone that is!
(no Joshua in Accounting is not a Ninja)@adupont65
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Lay the Foundation
Facebook PixelFacebook WifiAds Manager
@adupont65
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Lay the Foundation
Facebook Pixel
@adupont65
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Lay the Foundation
Facebook Pixel
@adupont65
![Page 32: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/32.jpg)
Lay the Foundation
Facebook Pixel
@adupont65
![Page 33: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/33.jpg)
Facebook Targeting
Ability to create A Custom Audience
(and Monitor Behaviors)@adupont65
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Facebook Targeting
Look-a-Like Web VisitorsVideo Views
@adupont65
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What you need most is
Patience@adupont65
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What you need most is
Patience@adupont65
![Page 37: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/37.jpg)
Facebook Videos have
3x to 5x more engagementBut out of 7 posts per week
80% are links19% are photos<1% are videos
@adupont65
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Videos 101
Learn or Hire
@adupont65
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Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
![Page 40: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/40.jpg)
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
![Page 41: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/41.jpg)
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
![Page 42: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/42.jpg)
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
![Page 43: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/43.jpg)
Square Videos
@adupont65
28% more views on average
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Video Tools: Cameras
@adupont65
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Video Tools: Microphones
@adupont65
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Video Tools: Lighting
@adupont65
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Video Tools: Software (Free)
@adupont65
![Page 48: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/48.jpg)
Video Tools: Software (Pay)
@adupont65
![Page 49: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/49.jpg)
Video Tools: Software (Pay)
@adupont65
![Page 50: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/50.jpg)
Facebook Ads Recipe
@adupont65
Great Ad + Wrong Audience = NOWrong Ad + Great Audience = NO
Great Ad + Great Audience = YES
![Page 51: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/51.jpg)
Facebook Ads Recipe
@adupont65
Patience + Repeat = Success(100’s of trial)
![Page 52: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/52.jpg)
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
![Page 53: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/53.jpg)
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
![Page 54: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/54.jpg)
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
![Page 55: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/55.jpg)
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
![Page 56: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/56.jpg)
Facebook Ads Recipe
@adupont65
Low Ad Impressions = High CostsHigh Ad Impressions = Low Cost
<PER ENGAGEMENT>
![Page 57: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/57.jpg)
Facebook Ads Recipe
@adupont65
![Page 58: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/58.jpg)
Facebook Ads Recipe
@adupont65
![Page 59: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/59.jpg)
Facebook Ads Recipe
@adupont65
![Page 60: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/60.jpg)
Facebook Ads Recipe
@adupont65
![Page 61: Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]](https://reader031.vdocuments.us/reader031/viewer/2022020213/5a6493a37f8b9a46568b4db9/html5/thumbnails/61.jpg)
Q & A
@adupont65
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Thank You
CEO of KATAPULT Marketing
Digital Marketing Strategist | Speaker
www.katapult.marketing
www.antoinedupont.com@adupont65