facebook marketing advance tips

Md. EkramMd. EkramDigital Marketing Expert

Founder Admin, Genesisblogs

Online Marketing Manager,Creative IT Ltd.

FB: facebook.com/ekram07Web: www.ekram.info

Facebook Marketing Advance Facebook Marketing Advance GuideGuide

How social media can impact How social media can impact business?business?

TacticsSocial media websites such as Facebook, Twitter, Linkedin and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that businesses can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising via branded podcasts and applications, also known as apps.


Word of MouthSocial media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spread. Social media is growing at its fastest rate in developing countries. People are connected on a global scale and casually participate in each others lives through online observation. Something as simple as “Liking” a brand on Facebook can spread virally very quickly throughout the various social media channels. It is worth noting that individuals trust the opinions of their peers far more than a glossy magazine advert. Millions of people review products and services directly via social media sites using video through Youtube,


Communicating with CustomersCompanies may see the spread of negative reviews about their products or services as a bad thing, when they can use it to their advantage. By utilising social media effectively, companies can reach out to dissatisfied customers directly, within their own social media environment, to find innovative ways of improving the product or service they have on offer.


InfluenceWhen creating a social media marketing strategy, it is worth thinking very carefully about who is being targeted. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts. One website which is excellent for identifying these people is Klout. Klout gives social networkers a score out of 100 which indicates how influential an individual is over their network while also identifying who the broadcasters and influencers are within that network.


ConsiderationsSocial media has had and is continuing to have a huge influence on business, marketing and on how businesses engage with their target market. The use of social media to share and engage with others continues to grow at an astounding rate, so it would be wise for any business to develop and implement a sustainable social media strategy in order to successfully take advantage of this rapidly changing environment.

Effective Facebook Marketing Strategies for Businesses

Effective Facebook Marketing Effective Facebook Marketing Strategies for BusinessesStrategies for Businesses

Leverage the Existing Traffic to Your Site

Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.

You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and/or any other social media account pages you have.


Use Your E-mail Signature to Display Your Fan Page URL

If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.


Send Out an E-mail Blast Letting people know that you are on Facebook

is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.

Few of the great e-mail marketing tools are MailChimp and AWeber.

You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.


Promote Facebook Page In-store Do your customers come to your store? Promoting

your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

- business cards- front mirror or doors- walls- packaging- … and more!


Determine the Best Day to Post Perhaps my favorite feature that Facebook

Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.


Create and Schedule Your Status Updates

The average daily active user on Facebook is 757 million, according to a January 2014report. And a certain percentage from those millions of people could be your next potential customers.If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.


Use the Facebook Plugins Integrating Facebook Plugins on your website

will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.

For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.


Use Facebook Ads You may hate it, but investing on Facebook

ads will give your business a lift especially if you’re a start-up or a small business.

Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.


Use Facebook Ads Facebook ads currently help you to gain: Facebook Page Engagement— Ads that boost your posts

and increase likes, comments, shares, video plays, and photo views

Facebook Page Likes— Ads to build your audience on Facebook

Clicks to Website— Ads to encourage people to visit your website

Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results

App Installs— Ads to encourage people to install your app App Engagement— Ads that get more activity on your app Event Responses— Ads to promote your event Offer Claims— Ads to promote offers you created; you’ll

need to use an offer you’ve created on Facebook or create a new one


Create Facebook Contest 35% of Facebook fans like a page so they can

participate in contests. People love contest and free stuffs. Doing a Facebook

contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.

If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!


Use the “@ feature” in Facebook Using the @ feature for Facebook will let your

fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.

Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.


Develop a Facebook Customized Page Tab or Apps

A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.

Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox (https://woobox.com/), which is free.


Integrate Social Media Sharing Using social media plug-ins or integrating

social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.

Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.


Engage with Your Facebook Community

Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads.

Facebook can also be used as one of your customer support hub.


Use Images and Videos for Your Content Updates

People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.

Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement.

You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.

Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.

Best Day and Time to Post on Best Day and Time to Post on Social MediaSocial Media

Some questions to ask yourself1) What is your target audience?2) Where do most of them live?3) What type of post gets me the most results?If you only have a small group of loyal followers, make sure they see your posts by looking at their own circumstances. That way you’ll get the maximum engagement from them.1) Are they at home during the day?2) What country do they live in?3) Can they use Facebook from work?4) Are they busy with their kid’s activities at weekends?

Your Own ResultsIf you post regularly to your Facebook Page, at different days and times, the best way to work out which time works best for you is by looking at your Page Insights, If you use bitly to create your shortlinks your bitly stats can help too.

Social Media Content Calender

Why Business need social media Why Business need social media content calender?content calender?

Reason 1: It helps you keep track of what’s performing, so you can upkeep your content quality and consistency


Reason 2: It keeps your channel from poorly timed posts and missing posting dates(posting too much is most annoying thing at social media)


Reason 3: It helps prevent spamming one social media network and neglecting another.


Reason 4: Prevents you from posting poorly researched and written posts.(poorly written posts are most annoying thing at social media)

A social media content calender A social media content calender shouldshould

Social Media Content Social Media Content Calender DemoCalender Demo

Social Media Marketing Content Idea

1)Polls: Who doesn’t love sharing their opinion on brand social media pages?2) Fill in the blanks: “After work on Friday, I am going to ____.” Watch the comments roll in!3) How I Work: What does a day in the life of an employee at your organization look like?4) Favorite Things: What brand of coffee do you drink at work? As long as it’s relevant to your buyer personas, it might be relevant social content.5)Controversial Content: Be cautious, but don’t be afraid to start a debate.6) Throw-Back Thursdays: How did your office, staff, or product look in the past?7) Life Balance: Work is stressful. It’s something we can all relate to, and it’s something B2B brands can address on social media. How do your staff, especially parents and students, maintain balance in their lives?8) Team Member Tuesdays: Profile employees with fun photos, bio notes, and interviews!9) Sock Photos: It may seem too weird to be true, but people love sharing photos of their fancy socks!10) Random Tips: Share random work or personal-related tips, which will probably do much better in a video format.

50 Engaging content Ideas50 Engaging content Ideas

11) Ask for Advice: Would your prospects choose a blue or green popsicle on the hottest day of the year if given the chance?12) Random Tip Solicitation: What do your Facebook fans wish they’d known months ago? Or earlier today?13) Recurring content: Create a weekly series, which could be “share photos of your dog Days” or “random facts” days, and stick to this posting schedule.14) Quotations: It only takes a few minutes to create a custom quotation image in Canva15) Profile Your Customers: Link to their websites, social media, and much more.16) Favorite tools: What are the graphic design, social media, or productivity tools that are integral to how your company operates?17) Mystery Photos: Offer a prize to the first individual to guess which of your products or staff is featured in a confusing or obscured image. 18) Challenges: If your photo gets 100 likes, could you convince your boss to buy the entire team donuts? 19) Lists: What are your team’s top ten favorite flavors of your product? Share that.20) Company celebrations: Is today your 3rd anniversary, or your 21st birthday? Share your milestones, especially with images of your staff celebrating.


21) Testimonials: Every so often, share what your existing client base thinks of your brand.22) Employee accomplishments: If your Operations Manager finishes her Master’s degree, complimenting her on social media can lend a human element to your brand.23) Industry Shoutouts: Make a habit of routinely calling out, complimenting, and linking to thought leaders and collaborators in your industry.24) Humor: Using humor in marketing can be really tricky. 25) FAQ: provide pithy answers to questions you know your prospects have!26) eBooks: Can you really share an entire eBook on social media? You can on LinkedIn. Twitter, Facebook, and Google+ are the perfect candidates for links to eBooks in Slideshare27) Weird Holidays: Did you know that April 7th is national beer day? I bet your prospects would love to know, too.28) This or That: Krispy Kreme or Dunkin Donuts. Starbucks or Bongo Java. Which do your audience prefer? Binary polls can incite a Facebook riot of comments, shares, and likes!29) Post Cats and Babies: This isn’t appropriate for every brand. But as Sellfy points out, it’s one of the “worst kept secrets of social media engagement.” Often, it will work like a charm.30) Creative Boards: What are some of the colors, trends, textures, and concepts that are inspiring your creative staff? Bonus points if you link to a collaborative board on Pinterest!


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31) Stats: Everyone loves to sound smart. Sharing original or new research can give your prospects and clients something to cite.32) Graphs and Charts: You can create a custom Excel graphic (be sure to customize it until it’s brand-appropriate and pretty),take screenshots of your white papers or case studies!33) Forums and Discussions: Flow discussion at forum or other media. Go ahead & post it for your nerdier prospects, especially if your brand is actively engaged in the discussion34) Event Social Media: Is your organization engaged in a conference or another offline event. Share images, spotlight attendees, and curate key findings.35) Recipes: I bet your prospects wouldn’t hate it if you shared your Marketing Director’s famous 5 alarm chili recipe. Bonus points if you curate staff recipes on Pinterest.36) Crowdsourcing: Why not get your audience involved in creating your new product name, concept, or logo? You can even offer a prize for winning concepts.37) Staff baby photos: This concept can quickly get ridiculous, but if one of your employees took a truly ridiculous shot as a baby? Go for it.38) Professional Development Resources: Are you aware of great places online to build your skills, exceptional professional orgs, or just networking tips? Share away!39) Confessions: What would you do differently if given the chance?40) Vine or Instagram Videos: Honestly? There can never be enough Vine or Instagram videos on social media, especially if they’re downright clever.


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41) Sponsorships: If your brand’s name made it on the back of sports team jerseys or on the wall at a charity event, be sure to share.42) Caption contests: Ask your followers to create a clever caption for a cartoon or image of your staffers.43) Great deals: Did you just find a great deal on a product that compliments your own?44) Templates: Have your office Excel whiz build a smart tool for budgeting, calculations, or other necessary operations.45) Future Predictions: Share your ideas on how your industry will change next year. You could possibly incite a riot of comments!46) Expert Quotations: Make the most of any thought leader interviews you’ve done by sharing their thoughts on social media.47)Product Comparison: Create a handy-dandy chart that compares your products by major purchase criteria.48) Tutorials: Create a screencast or video showcasing how your product can be used, 49) Podcasts: Link to your company’s podcast as a way to offer even more multimedia content to your social media followers.50) Social proof: User-generated content can affirm your brand’s value to your leads.


To Find Engaging Facebook Content

1) Customer Feedback2) Check out the competitor page3) Go behind the scene of company or product4) Forum Discussion5) Slide from slideshare.net6) Infographic from pinterest7) Video from youtube8) Blog content or comment9) Reuse of previous content10)Draw on current events

Source of Engaging ContentSource of Engaging Content

Effective Ways to Use Facebook to Drive Traffic to

Your Blog

1) Upload a visually appealing, related image to increase click throughs to your blog.

2) Check your Facebook and blog site metrics to analyze the success of your full sized images. Repeat the types of posts that work best for you.

3) Use a shortened link in your full sized image posts, to keep your text cleaner.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogUse big Image to post

1) Follow the rule of thumb to keep your Facebook updates under 140 characters: forces you to condense your text.

2) Make your update a teaser of your blog.

● Write out 4 or 5 short onesentence summaries choose the most intriguing

● post on Facebook3) Keep your mobile

readers in mind.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogMake Your Updates Short

1) Keep your questions short, easy to read, and relatable to your Fan Page - use the word “you”

2) Questions naturally invoke a response - use succinct, curiosity-invoking questions to get engagement and click throughs

3) Mix up your question types, from opinion getting, trivia, or even problem solving.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogAsk Questions

1) Choose a quote from your blog article that clearly summarizes a main point.

2) Use a quote that invokes controversy to generate more engagement on your Facebook Page, and get more clicks to your blog.

3) Personalize your quote by including a face of the author or interviewee.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto Blog

Use a Short Quote From Your Blog

1) Keep your Facebook update more readable, without the link.

2) You only need the actual link if you are using a full sized image.

3) Delete your article link before you post it to your Fans.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogSkip the Link

1) Use Lifestyle and How-To articles to share more than just your products or services with your Facebook Fans.

2) Include questions - such as asking for your Fans for their tips - when you post the article links.

3) Use pronouns like “you” and “us” to further create a sense of community. Whole Foods uses the lifestyle strategy

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogShare Lifestyle or How-To Blog Articles

1) Use interactive content on your blog to drive traffic to it.

2) Promote your blog contests on your Facebook Page to generate click throughs, and more shares.

3) Use images of your contest prize when you post it on Facebook.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogHost Contests on Your Host Contests on Your

BlogBlog

1) Generate more click throughs to your blog from Facebook by compiling a list of your articles from the week.

2) Post the “weekly wrap-up” on a day that works best for your business sales.

3) Use a lookbook on Facebook to show all the images from your blog articles. Williams Sonoma uses the blog article compilation

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogMake a “Weekly Make a “Weekly

Wrap-Up” Wrap-Up”

1) Make a short video that shows what your article is about.

2) Embed the video directly on to your Facebook post, to entice your Fans to interact with it.

3) Include faces, or products to make it more personalized and cool.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogEmbed Short Blog Embed Short Blog

VideoVideo

1) Share other people’s content when it is from a trustworthy source, and the article benefits your consumer.

2) Include the link to their Facebook Page - when the article is from another business.

3) Generate potential sharing opportunities by extending your network with industry leaders and Fans.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto Blog

Share Other People’s Blog Content

1) Use targeted Facebook ads to drive traffic to your blog.2) Facebook ads enable you to reach extremely specific,

interested markets.3) If you’re confused with the intricacies of developing a

great Facebook ad campaign, use a Facebook ad tool.

Use Facebook to Drive Traffic Use Facebook to Drive Traffic to Blogto BlogUse Facebook Ads

The 5 Most Common Facebook Post Mistakes

#1 Too Much Text#1 Too Much Text Facebook Posts aren’t for

paragraphs. They need to be small bite-sized items that can either be digested right on the post - meaning they get the entire idea right from the one post and can easily like or share it - or will entice people to click a link to read a longer piece of content.

Common Facebook Post Common Facebook Post MistakesMistakes

# 2 Including Multiple # 2 Including Multiple LinksLinks

Each Facebook Post should include one call-to-action to achieve one goal. Providing multiple calls-to-action will only serve to confuse users and make it harder for them to digest the post - which will destroy your post’s click-through rate.


#3 Directly Promoting a Product or your Business

Most of people directly promote products or sales come from businesses that they use traditional marketing like flyers and print ads and fail, leaving them thinking that Facebook doesn’t work.

Now, it is OK to promote your products or business in your Facebook posts, but you need to be creative. These posts need to provide some value for users, either in the form of entertainment or valuable information.


#4 Not Responding to Comments

One important thing to remember about Facebook (and social media in general) is that your work is not final when the post is made. You must monitor your posts to watch to see their level of engagement, to help optimize your future activities, and respond to user comments.


#5 Begging for Likes and Shares#5 Begging for Likes and Shares

Asking people to like and share your Facebook posts, and especially your Facebook Page, is a big no-no. This sounds like begging and will turn most people off. You need to provide some form of incentive or interest to propel people to engage with you. Liking and sharing can be the mechanisms that people are told to use to engage with you, but it has to be done in a way that is fun or useful.


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