facebook lead generation ads for car dealers
TRANSCRIPT
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Facebook Lead Ad Generation BETA
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About CF Search Marketing• Started 2007
• Automotive Digital Marketing
• FCA Preferred Vendor (Chrysler Digital)
• Services (Full Service Digital Marketing Company)– Search (PPC)– Display– SEO– Social Media Marketing– Reputation Management– Video SEM– Social Advertising– Craigslist Automatic Posting Services
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Facebook Lead Gen Beta
• Marketing Trends– Facebook
• Facebook Ad Types– In General– Lead Gen Ads
• Results• Our Beta Program– CRM Integration– Minimum Participation Requirements
• Questions
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Facebook Marketing Trends
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Marketing Trends
• Ad revenues on Facebook continue to grow
• And for good reason…
• Actually seeing real ROI at this point
• For many years, not really the case…
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Marketing Trends
• But, for a long time, it’s was hard to find decent ROI on Facebook
• Typical ROI Metrics– Likes– FB Webclick Stats
• GA Metrics• Conversions
– Engagements– Page Reach
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Marketing Trends
• Now we have GAMECHANGER
• FB Lead Ads
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Facebook Ad Types
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Facebook Ad Types
• Facebook Advertising Types
– Ones we typically recommend…• Clicks to Website• Video Views• Lead Generation
– Trad. Social Media• Page Likes• Page Post Engagement
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Lead Gen Ads
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Facebook Lead Gen AdsWHAT ARE THEY
• Lead Gen ads create ROI for your dealership like never before!
• Easy to fill, mobile-friendly forms, directly through Facebook! • You can ask up to 3 Custom Questions, that matter to you the most
• Collects Demographics Automatically! – (Name, Phone, Email) – Remember – people are already logged into Facebook
• Offer is key:– Leverage and Offer or “Beat Everyone’s Price”
• Success Areas– New – Used– Secondary Financing
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Facebook Lead Gen AdsTARGETING
• Targeting…
• Lot’s of options…– Placement…
• Mobile News Feed• Desktop News Feed
– Behavior Targeting• In Market (Make/Model)
– Geo’s – Custom Audiences– Day parting
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Facebook Lead Gen AdsExamples
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Facebook Lead Gen AdsAD EXAMPLE
https://www.facebook.com/257857224227318/posts/1085843771428655?_rdr=p&business_id=741956519206248
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Lead Gen Ads Results
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Facebook Lead Gen AdsRESULTS
CPA RANGING FROM $30
AVERAGE CPA $70
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Our Beta Program
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Facebook Lead Gen Software• We use FB Marketing API
• With FB, when leads are generated, they are sent to backend
• With our software, they go DIRECTLY to your CRM
• Or wherever else you want in ADF format
Integrates with your CRM
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Beta Requirements
• The Minimum Spend is $2000 / Month
• Depending on PMA, we would recommend higher
• 90-day Commitment
• You’ll get Monthly reporting via one of our Digital Analysts
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Thank You!!!
Questions???