facebook it: evaluation of facebook’s search engine for travel related information retrieval
TRANSCRIPT
Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval
Paul Bulencea & Roman Egger
Acknowledgements: Nagl, Ayenimelo
ENTER 2014, Dublin
Why?
How? & Results.
Limitations.
Conclusions.
Further research.
Why?
Xiang & Gretzel (2010), Egger (2007)
Social media &consumer generatedcontent
Search: the leading modeof internet usefor travellers
Facebook is “another version of the Internet itself: a Net within a Net”
Grossman (2007), Dwivedi et al. (2012) Milano, et al. 2011, Di Pietro et al. (2011)
Most preferred ONS by NTO`s
Increasingly being used for travel &tourism by users
Highest user base
Facebook search engine history
Old school
Modified mid of 2012
Facebook search engine history
January 2013 (beta version)
Facebook search engine history
How?
Results, Limitations and Further research
Literature review
Qualitative research
Quantitative
Proposed model of measurement
Refined model and method
Literature review
Source: Cho & Jang (2008)
Buhalis (2000), Fesenmaier et al. (2011)
Qualitative research
You have 700 e budget.Sample: 11 persons
Plan weekend trip to Dublin, useonly Facebook to find information.
Talk aloud protocolScreen recordingFace recording
Results
User search method
Search behaviour
Quantitative
Sample size: 107
You won weekend a trip to Dublin! Find two attractions that you would like to visit.
Results
Information value
N=92
It`s challenging and sometimes a waste of time.Most would rather use other websites.
Would use FB if a specific searchtool for attractions would exist.
Limitations
Small sample size
“Imagine”
Focus on attractions
Rapid Facebook development
Conclusions
Satisfy basic information need
Point of reference
Facebook`s focus and potential
Further research
Thank [email protected]