WHY INSURANCE AGENTS SHOULD

HAVE A FACEBOOK BUSINESS PAGE

DUNHILL MARKETING & INSURANCE SERVICES, INC

800.659.1349 | WWW.DUNHILLINSURANCE.COM

IF YOU’VE BEEN PAYING ATTENTION…

You’ve probably heard that it’s important for

your business to utilize social media –

especially Facebook, right?

IF YOU’VE BEEN PAYING ATTENTION…

Well, if you’re like most agents, you have

most likely brushed this idea off and looked

to more traditional marketing strategies,

like direct mail or phone calls.

THE ROI FROM FACEBOOK CAN BE

DIFFICULT TO MEASURE

BUT – it’s usually one’s mindset or

perception of Facebook and Facebook

marketing that can make all the difference.

THE ROI FROM FACEBOOK CAN BE

DIFFICULT TO MEASURE

If you only look at Facebook as a lead

generation tool, you will find yourself

disappointed when you do not have the

success you were looking for.

THE ROI FROM FACEBOOK CAN BE

DIFFICULT TO MEASURE

Before deciding if Facebook marketing is

right for you, try changing the way you think

about it as a concept. Think of it, for a

moment, as “Facebook networking,” rather

than “Facebook marketing.”

THE ROI FROM FACEBOOK CAN BE

DIFFICULT TO MEASURE

While the long-term goal is to generate

customers and make sales, it’s important to

focus on short term goals, such as:

• Make connections

• Engage in conversations

• Get to know current, past, and prospective clients

better and learn what is important to them

TALK TO YOUR PEERS

Consider the aforementioned mindset and

talk to others who do and who do not use

Facebook in their marketing strategies.

TALK TO YOUR PEERS

Find out why each of them has made those

choices. Think about those reasons with

your new mindset.

BENEFITS/OUTCOMES TO CONSIDER

• Generate and reward referrals

• Get your contact and general information

online (especially if you do not have a website)

• Generate client reviews

• Connect with clients and prospects

• Build a sense of community

BENEFITS/OUTCOMES TO CONSIDER

• In many businesses, Facebook is beginning to

replace having a website.

–As an independent agent, having your own

website may be expensive; a Facebook business

page is free

YOU DECIDE HOW MUCH TIME YOU

PUT INTO IT

• While it is (of course) important to stay on top

of it, you don’t have to spend a ton of time like

you may think. AND there are tools to help you

save time.

YOU DECIDE HOW MUCH TIME YOU

PUT INTO IT

• Think about it this way: a decent amount of the

time you spend on your Facebook marketing is

“market research,” aka TALKING TO YOUR

CLIENTS!

YOU DECIDE HOW MUCH TIME YOU

PUT INTO IT

• You will spend some time thinking of what you

want to post – again, you can use your client

experiences to come up with ideas…

• Think FAQs, tips your experience has taught you,

local information, etc.

• Post articles or insights about insurance – just don’t

only do that

Dunhill Marketing & Insurance Services, Inc.www.dunhillinsurance.com | (800) 659-1349 | info@dunhillinsurance.com