facebook for community building

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Facebook for Community Building Social Media Boot Camp for Educators 2012-13

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Lisa Colton's presentation to the social media boot camp for educators, 11/2

TRANSCRIPT

Page 1: Facebook for Community Building

Facebook for Community Building

Social Media Boot Camp for Educators 2012-13

Page 2: Facebook for Community Building

Agenda

• What is COMMUNITY?• From Hubs to Networks• Ladder of Engagement• 5 Facebook strategies

Page 3: Facebook for Community Building

What is Community?

Page 4: Facebook for Community Building

Traditional Mindset: Hub & Spokes

Page 5: Facebook for Community Building

Network Mindset

“connect and collaborate” rather than “command and control”

Page 6: Facebook for Community Building

Network Weaver Roles

Connector Catalyst

Connects people. Gets network building started.

Build social culture.

Connector Catalyst

Connects people. Gets network building started.

Build social culture.

Network Facilitator

Helps convene people to set up a more explicit and focused

network.

Network Facilitator

Helps convene people to set up a more explicit and focused

network.

Self-Organized Project Coordinator

Helps coordinate self-organized projects.

Self-Organized Project Coordinator

Helps coordinate self-organized projects.

Network Guardian

Helps put in place systems for networks: communications,

training, support, etc.

Network Guardian

Helps put in place systems for networks: communications,

training, support, etc.

Page 7: Facebook for Community Building

Ladder of Engagement

Attention

Like the Page and/or joins the Group

Sees posts in newsfeed regularly…

And reads them!

Fan

Like posts

Comments now and then when moved

Takes interest in content shared by the page

Weaver

Uses FB as a platform for connecting people and providing value

Proactively thinks to engage and contribute.

Contributor

Regularly comments

Identifies as a participant on the page or group

Is no longer “shy” and speaks up

INFORMATIONAL SOCIAL/COMMUNAL

Page 8: Facebook for Community Building

Connecting & Deepening5 Facebook Strategies

1. Ask questions & crowdsource2. Tag people in posts, photos and/or

comments3. Be a social storyteller4. Be responsive and generous5. Put yourself out there to model openness

Page 9: Facebook for Community Building

#1

Ask Questions!

Temple BethAbraham,Tarrytown, NY

Page 10: Facebook for Community Building

Ask Questions!

Congregation Beth Israel, San Diego

Page 11: Facebook for Community Building

#2

Tagging!

Page 12: Facebook for Community Building

Tagging!

Page 13: Facebook for Community Building

Tagging + Crowdsourcing!

Page 14: Facebook for Community Building

#3 BE A SOCIAL

STORYTELLER

Page 15: Facebook for Community Building

#4: BE RESPONSIVE & GENEROUS

Page 16: Facebook for Community Building

PUT YOURSELFOUT THERE

Gabby as Temple Sinai of Oakland Staff.

Page 17: Facebook for Community Building

Putting it all together….

Page 18: Facebook for Community Building

Q&A Discussion

Your examples?