facebook for businesses
DESCRIPTION
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers. This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.TRANSCRIPT
Facebook for Businesses
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Matthew “Buzzy” NielsenAssistant Director, North Bend Public Library
Presented by:
Katherine HoppeDirector, Coos Bay-North Bend Visitor & Convention Bureau
March 24, 2010
Your customers are there.Are you?
People with profiles on social networking sites:
Adults (overall)
Teenagers
Adults age 18-24
35%
65%
75%
Data source: Pew Internet & American Life Project's December 2008 tracking survey
Arrrggghhh!!!
Arrrggghhh!!!
Three simple steps
Step 1:Don’t ignore it.
Step 2:Don’t be overwhelmed.
Step 3:Experiment and learn!
Social media is . . .
A conversation
Social media is . . .
Another form of customer service
Social media is . . .
Outreach
Social media is . . .
A way to let customersspeak to and for you
Social media is NOT . . .
Difficult
Social media is NOT . . .
Time-consuming
Social media is NOT . . .
Useless
The most difficult adjustment for an organization is learning to let go.
You cannot place controls on social media.It will take off on its own,
whether you want it to or not.
WhatA site to connect with friends, post
photos, and generally organize your social life.
WhoA goodly portion of people under 30.
And a growing percentage of those above it.
WhyConnecting with people on Facebook
instantly connects you to all their friends as well.
Oh, and here’s another reason
Source: Hitwise.com
It’s all about friends
And staying connected
And staying connected
And conversation
Local businesses are using it
For promotion
But not just promotion
The broken record: It’s conversation
Fan comments
Even nonprofits are in on the action
Managing fan pages
Managing fan pages
How’s your activity?
Managing fan pages
It doesn’t just have to be you.
Managing fan pages
For the stat lovers among you
Managing fan pages
For the stat lovers among you
Advertisements
The advantage: Targeting
The advantage? Targeting.
And guess what else?
It’s all going mobile.
I can do that!
Questions?
Thank you.
Follow us on Twitter:@TravelCoosBay@nblib
Check us out on the Web: http://www.oregonsadventurecoast.comhttp://info.cclsd.org./non
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