Welcome

to

Using Facebook for Business

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The Women’s E-Business Enterprise Learning (E-BEL) project will

help women entrepreneurs to better use information and

communication technologies (ICT) to promote innovation and

improve their business competitiveness. Partners are:

• The Women’s Organisation

• Kemmy Business School University of Limerick

• European Centre for Women and Technology

• Human Development Resource Centre (HRDC)

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E-Business Enterprise Learning Project

• To understand the basic functions of a

facebook business page

• To understand how a business can use

facebook for promotion

• To assess the relevance of facebook for your

business

• To understand how facebook can link with

your wider marketing strategy

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Aims of the workshop

Working policy

• Please set aside enough time to complete this

workshop

• Minimise disruption - Allow yourself to focus

• Utilise all the resources available

• Respect other views

• Respect confidentiality if you are working in a

group

• Relax and enjoy the course

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Introduction

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Have you already done our

workshop:

‘Promoting Your Business

Online’

If not you may find it useful to look

at that first

Facebook www.facebook.com

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Facebook is the most well known social networking site.

Facebook is particularly good for local businesses, or those retailing products.

Let’s look at why!

Facebook had 955 million monthly active

users by the end of June 2012.

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To set up a Facebook Business Page

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To set up a facebook business page

You will find step by step guidance in

your module handbook to take you

through the whole process.

If you already have a facebook page,

skip past these pages.

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Facebook Features

Facebook

pages allow

facebook

users to ‘like’

to keep in

touch with

your updates

Users can

message you

directly from

your business

page

You can update

your ‘status’

daily, or more

frequently to

keep your

‘likers’ in the

loop.

Your contact

details are

easily found,

and you can

even show

opening hours

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Facebook features

Facebook

now also

gives you

space for a

‘cover photo,

a large image

relating to

your business

you can

change

regularly.

You can store

albums of

photos which

you could use

as a catalogue

for retail

You will be

invited to

upload a

‘profile picture’

which should

be your

company

logo, or

something

equally

unchanging.

Facebook – Tips & Tricks

Search for other relevant or complimentary facebook pages

or groups via the search bar at the top.

• Publicise your page – write on their page inviting people to

yours.

• Like what they do and comment on their status updates to

build rapport and to keep your presence there

• When you set up your page facebook gives you a unique

web address www.facebook.com/YourBusinessName. Use

this web address as a link to direct people to your page

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Facebook – Tips & Tricks

Task

List other types of businesses that offer complementary

services.

This list will inform which other facebook pages you could

search for to publicise your page on theirs and build

relationships.

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Facebook – Tips & Tricks

• When posting on other pages choose ‘use facebook as’

and select your business page to keep the message clear.

This ensures that anything you say is in your business

‘voice’

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Facebook – Tips & Tricks

• Use ‘Events’ to invite people to join in with a promotional

offer

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Facebook – Tips & Tricks

• Ask for recommendations & invite feedback. These show

on your page.

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Facebook – Tips & Tricks

• Use ‘Questions’ to start relevant discussion/gather feedback

You can add multiple choices options. Survey customers about products you are thinking of selling – market research

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Facebook – Tips & Tricks

Use Pay-Per-Click adverts to drive customers to your ‘like’ page.

• Pay-Per-Click: A marketing system on the Web in which the advertiser

pays when the user clicks on its advertisement and goes to its site

• You can narrow down the audience you want to reach by gender,

location, age, interests, relationship status & other factors.

• You set the budget and are only charged when someone clicks

through the advert to your page

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Facebook – Tips & Tricks

• Add ‘like’ button to your website or blog – If you are not

sure how to do this search for ‘facebook widget’ on Google

for instructions on how to add this to your own website.

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Facebook – Tips & Tricks

It is generally accepted in marketing that a person is told about your business between 5 and 15 times before they buy your product.

Getting them to ‘like’ your page keeps them linked to regular reminders about your business

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• Link Facebook to your

Blog by searching for

NetworkedBlogs tool on

facebook. This will

update your status as

you post new blogs and

add a link to your blog on

your page.

• Use a social media

support tool like

Hootsuite to pre-

programme messages to

be sent out through your

social media channels to

save yourself valuable

time having to regularly

update.

Facebook – Tips & Tricks

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Facebook & Other

Marketing

Once you have a facebook page you can link

it to your wider marketing strategy

• Add your facebook page

address to printed promotion &

website

• Reward customers who ‘like’

Your Facebook page e.g.

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Take some time now to :

• Set up or review your facebook business page

• Browse facebook to familiarise yourself with how it works

• Practice some of the tips and trick you have learned

Thank You

Please complete an evaluation to let us

know what you thought

Set yourself actions to promote your

business using social media

If this was useful we have further modules to support you!

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