facebook for business
DESCRIPTION
SFSU public relations students presented this AWESOME slide show for class members May 5, 2009TRANSCRIPT
Facebook for Business
Marie BELHOMMERoxanne COBBSDoreen DINGOrly MACABIBrian McGUINNAlice NG
Overview
Using Facebook for your business Why?
Brian’s Facebook business page
Advertising on Facebook
Applications
Using Facebook for your business network Pros and cons
Using Facebook for your business
Reasons for using Facebook for business
The very nature of Facebook is VIRAL! Provide updates in the homepage Drive news to Facebook connections
Facebook is the ultimate in social presence marketing Participate in pre-existing conversation around target
market Easy for people who want to know more to contact
you
Reasons for using Facebook for business
Better, stronger online connections Serves a basis for connection to people Immediate, passive, and cheap information sharing Control over the quality of data and the quality people
connecting
The way doing marketing now is changing The way sales take place with new clients are
changing. Make a better impression on target market before
people actually show up at your site
Reasons for using Facebook for business
Facebook friends are willing to continue the conversation People who are already in the mode of action would
follow you to your site Have better social connections with both existing and
new contacts
Reasons for using Facebook for business
Easy to find your target market Browse or search personal profiles by keywords Find groups and events filled with people who
gathered with a common interest
Over half of the people using it, use it daily. 150 million people currently using Facebook Half of Facebook users log in daily
Brian’s Business page
Advertising on Facebook
Facebook is Evolving
Over 150,000 million users
From college students to older adults
Marketing agencies and businesses seek Facebook
for new advertising opportunities
Advertising on Facebook
Advertising on Facebook vs. Traditional Advertising Facebook ads are
people targeted
Demographic filtering technology allows for extremely precise targeting
Traditional advertising are keyword targeted
Advertising on Facebook
Why advertise on Facebook? Amazing reach
Information about the user is known
Utilizes friend network
Advertise Without Spending Money Word of mouth
Notes section
Advertising on Facebook
Event Ad
Page Ad
Website Ad
Advertising on Facebook
Advertising Resources
Facebook Flyers
Facebook Social Ads
Facebook Beacon
App. Blog Promotion
Networked Blog App
Notes (default app)
RSS Connect
Simplaris BlogCast
App. Business/Self Promotion
CLPrint Business Cards
IEndorse
My BusinessBlinkWeb
Professional Profile
Testimonials
App. Communication
Calliflower
SmartMessage Center
Telephone
Voice Mail
App. Networking
Introductions
My Linkedin Profile
Tag Biz Business Network
Working It!
App. Collaboration
Huddle by Workspaces
My Office
App. Audio/Visual
Facebook Video (Default App)
Podcast Player
Slideshare
Using Facebook for your business network
Why you should not use it
Originally designed by students for students to socialize
Many applications not credible for business purpose
Personal information and data: what gender you are interested in, your favorite TV shows, pictures…
Why you should not use it
Comments of your entire network
You can be tagged on a “non-professional” picture
Other social media dedicated to professional networking and designed for it
Too many distractions to appear “professional”
Why you should use it
All your network in one place (family, friends, classmates, colleagues…)
A way to find former co-worker or current connections
Adding friends is selective
Possibility to create a limited profile
Why you should use it
Selection of the feeds preferences, depending of your interests
Why you should use it
Joining group related to your business
Looking for professional events
Why you should use it
Limiting time on Facebook: notification on your mobile phone or through Facebook Firefox Toolbar
Thank you for your time