facebook for business
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PresentationTRANSCRIPT
FACEBOOK FOR BUSINESS SUCCESS
Speaker: Heather Mellon
•Over 845 million active users•More than 50% of active users log in daily•Average user has 130 friends
Facebook Facts
Why use Facebook
Go where your audience is Listen to customers Connect/build a relationship with
customers Viral marketing
Visible to everyone Including non-Facebook users Shows up in search
Drive traffic to website
•Profile vs. Page•What is “Timeline”?
How Facebook works
Profile vs. Page
Profile: personal user account It is how you log in Real person: first & last name
Page: public way for brands, businesses, organizations and public figures to connect with Facebook users
Other Facebook terms
Administrator: users that operate and manage pages
News Feed: stream of recent posts by all pages your page has liked
Timeline: a new page and profile format on Facebook; allows you to fill in past milestones Also refers to your page’s recent posts;
users can post on your Timeline
•facebook.com/pages/create.php•How do I get “likes”?
Setting up your Page
Setting up your Page
1. Go to www.facebook.com/pages/create.php
Select your classification & category
2. Enter basic info Business name, location, photo, brief bio
(in About field), website URL
3. Fill in the Page Open hours, description, email address,
photos
How do I get “likes”?
1. Cross-promote Website, business cards, flyers,
signage, email, other social media
2. Invite people you know NOTE: It will take some time to build
May need to purchase an ad to help build your audience
•Figuring out what to post•How often should I post?
What do I post?
What do I post?
Ask questions Share info related
to your business Create an event Photos Behind the
scenes Respond to
comments
Connect to the real world (holidays, etc)
Contests, deals & offers (check the rules)
Tools & tips Have fun!
How often should I post?
Minimum: once or twice a week Maximum: every 3 hours The key is consistency
Lets your audience know what to expect Keep a sustainable pace Some activity is better than none at all
Using Facebook Insights
Show me the data!
Facebook Insights
Page posts Shows you past posts Sort by different categories to optimize day,
time, content People Talking About
The number of unique users who have interacted with your page (comments, likes, shares)
Reach The number of unique users who have seen
any of your page’s content (News Feed, ads, friend posts)
How do I know it’s working?
Growth in audience Will be slow, but should be steady If you plateau, try something new
Growth in customers Should help build regulars Eventually lead to increase in sales
Note: Loyal customers become brand ambassadors
Case Studies
Case Studies
Coca-Cola Starbucks Dove Target Nike The Today Show
Scheduling tools help you with time management
BONUS: Scheduling Tools
Scheduling Tools
Why schedule? Optimize for time & day Increases efficiency & time management Tools provide analytics (data)
How do I know what to post? Editorial calendar will help you stay focused
Scheduling Tools (free! Facebook & Twitter!) Hootsuite Tweetdeck
