facebook comparison report of top casinos on the las vegas strip

Comparison ofTop Casinos on theLas Vegas Strip on Facebook inQ2-2015Apr 01, 2015 - Jun 30, 2015

Top Casinos in Las Vegas Strip on Facebook Q2-2015

In this report we looked at the top 10 Casinos in the Las Vegas Strip on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Bellagio engaged the best with their fans among the top Casinos

• 54% of the posts by top banks were ‘brand related’

• MGM Grand enjoyed the highest growth rate among the top Casinos

• 5,352 new posts were written across the top Casinos’ Facebook walls

• The Venetian posted the most ‘non-brand’ related content

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.

Create Your FreeSocial Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=casinos&utm_source=slideshare&utm_medium=button


Fans

MGM Grand Las Vegas had the largest fan base of 1,075,498 while MGM Grand Las Vegas showed the highest fan growth of 10.71%.

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Caesars Palace The Mirage Hotel and Casino New York - New York Hotel & CasinoThe Venetian Las Vegas ARIA Resort & Casino MGM Grand Las VegasLuxor Hotel and Casino Bellagio Las Vegas Mandalay Bay Resort and Casino

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The Venetian

Las Vegas

Caesars

Palace

Luxor Hotel

and Casino

MGM Grand

Las Vegas

Monte Carlo

Resort &

Casino- Las

Vegas

Mandalay

Bay Resort

and Casino

ARIA Resort

& Casino

Bellagio Las

Vegas

New York -

New York

Hotel &

Casino

The Mirage

Hotel and

Casino

United States Countries < 2% Mexico Canada Brazil

Other Countries United Kingdom India United States Countries < 2%

Conversations

The Venetian Las Vegas had the highest PTAT of 5.23% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Caesars Palace The Mirage Hotel and Casino New York - New York Hotel & CasinoThe Venetian Las Vegas ARIA Resort & Casino MGM Grand Las VegasLuxor Hotel and Casino Mandalay Bay Resort and Casino Bellagio Las Vegas

Engagement - Posts

MGM Grand Las Vegas published the greatest number of posts (251). Bellagio Las Vegas had the highest average engagement, with a score of 769.

0 50 100 150 200 250 300

0 100 200 300 400 500 600 700 800 900

Caesars Palace

The Mirage Hotel and Casino

New York - New York Hotel…

The Venetian Las Vegas

ARIA Resort & Casino

MGM Grand Las Vegas

Luxor Hotel and Casino

Bellagio Las Vegas

Mandalay Bay Resort and…

Monte Carlo Resort &…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 50000 100000 150000 200000 250000 300000 350000 400000

Caesars Palace


New York - New York Hotel & Casino



MGM Grand Las Vegas


Bellagio Las Vegas

Mandalay Bay Resort and Casino

Monte Carlo Resort & Casino- Las Vegas

Shares Comments Likes

Bellagio Las Vegas received the most number of Likes (361,028), MGM Grand Las Vegas got the most number of Comments (29,845) and MGM Grand Las Vegas had the most number of Shares (23,604).

Most Engaging Brand Posts

MGM Grand Las Vegas

Sun, May 3 at 1:29 AM EDT

The Champ Floyd Mayweather doing some interviews just after his win against Manny Pacquiao. Thanks t ..

Engagement Score

Likes Comments Shares Sentiment

1,000 11,290 6,591 1,660 Positive


Sun, Apr 19 at 10:03 AM EDT

85 degree pools, 33 degree drinks & 80 degree weather. #HowWeVegas

Bellagio Las Vegas

Fri, May 15 at 4:35 PM EDT

In Case You Missed It: Watch the Fountains of Bellagio dance to the music of Tiësto!

Engagement Score


1,000 36,123 902 812 Positive

Engagement Score


999 4,710 773 3,021 Positive

http://www.facebook.com/9176179639/posts/10153307097509640




Bellagio Las Vegas

Sat, Jun 20 at 1:33 PM EDT

Good morning, Las Vegas!

Engagement Score


998 19,375 813 943 Positive



Start your summer in the heart of The Strip and book our special bonus dates with rates from $45, a ..


Thu, Apr 30 at 6:14 PM EDT

Swimsuit? Check. Sunglasses? Check. Hotel room located in the heart of The Strip?...Yeah, we knew yo ..

Engagement Score


995 12,416 210 295 Positive

Engagement Score


992 10,389 289 321 Positive




Fan Posts

0 200 400 600 800 1000 1200 1400 1600 1800

Caesars Palace





MGM Grand Las Vegas




Bellagio Las Vegas

Number of Fan Posts

MGM Grand Las Vegas's Facebook Page saw the highest number of Fan posts (1,559).

Sentiment Analysis

New York - New York Hotel & Casino received the highest percentage of Positive Sentiment (35.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

MGM Grand Las Vegas




Caesars Palace



Negative Neutral Positive

Brand Responses

Monte Carlo Resort & Casino- Las Vegas responded to the highest percentage of Fan posts (27.62%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

MGM Grand Las Vegas Luxor Hotel and Casino Monte Carlo Resort & Casino- Las VegasNew York - New York Hotel & Casino Caesars Palace The Venetian Las VegasARIA Resort & Casino

Share Of Voice – Volume of Posts

MGM Grand Las Vegas published the most with 251 posts, among the top Casinos

6%

8%

11%

12%

20%

6%

13%

9%

9%

6%

Bellagio Las Vegas Mandalay Bay Resort and Casino Caesars Palace

New York - New York Hotel & Casino MGM Grand Las Vegas The Mirage Hotel and Casino

Share Of Voice – Likes

Bellagio Las Vegas received the largest volume of Likes (361,028), among the top Casinos

29%

3%

4%

4%27%

6%

17%

5%

2% 3%



Share Of Voice – Comments

MGM Grand Las Vegas received the largest volume of Comments (29,845), among the top Casinos

17%

2%

4%

5%

46%

6%

12%

4%

2% 2%



Share Of Voice – Shares

MGM Grand Las Vegas received the largest volume of Shares (23,604), among the top Casinos

30%

4%5%

4%

32%

6%

10%

4%

3%

2%



Campaign Comparison

0 1 2 3 4 5 6

0 100 200 300 400 500 600 700 800 900

#WETatNIGHT(MGM Grand Las

Vegas)

#July4th(Mandalay Bay Resort and

Casino)

#LiveTheMlife(Bellagio Las Vegas)

#July4th 2015(Caesars Palace)

Trivia Tuesday(The Venetian Las

Vegas)

#BastilleDay(ARIA Resort & Casino)

Number of Posts

Engagement Score


During this time period, #July4th 2015 was the most engaging run by Caesars Palace. The Venetian Las Vegas published the most (5) in its Trivia Tuesday campaign.

Generate Your Own Social Media Report

This report was generated entirely by

Unmetric’s Reporting Engine.

It took minutes to create.




Analysis of MGM Grand Las Vegas Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

MGM Grand Las Vegas

Fans 1,075,498

New Fans 104,055

Fan Growth 10.71%

Country United States

Demographics Mostly Older, Male and Attached.

MGM Grand Las Vegas has 104,055 new Likes and an audience base of 1,075,498 fans who are mostly Older, Male and Attached.

MGM Grand Las Vegas

Brand Overview

Posts

Brand User

Engagement Score 362 Total Fan Posts 1,555

Total Posts 251 Brand Response Rate 2.06%

Total Likes 338,151 Average Reply Time 1 day, 15 hrs, 27 mins

Total Comments 29,845 General Sentiment Neutral

Total Shares 23,604

MGM Grand Las Vegas had 251 new Posts, and their most recent campaign is #WETatNIGHT.

MGM Grand Las Vegas

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging CampaignHakkasan Las Vegas

Restaurant and Nightclub

Least Engaging Content Type Brand News Most Recent Campaign #WETatNIGHT

Most Prolific Content Type Event

Fan Growth

900,000

920,000

940,000

960,000

980,000

1,000,000

1,020,000

1,040,000

1,060,000

1,080,000

1,100,000

MGM Grand Las Vegas had a growth rate of 10.71% between Mar 31, 2015 and Jun 30, 2015.

MGM Grand Las Vegas

Total Fans 1,075,498

New Fans 104,055

Engagement

0

100

200

300

400

500

600

700

800

900

1,000

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

MGM Grand Las Vegas had an average engagement score of 362 and its highest was 942.

MGM Grand Las Vegas

Community Analysis

MGM Grand Las Vegas fans are mostly Older, Male and Attached.

MGM Grand Las Vegas fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

MGM Grand Las Vegas

52%

48%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United States

Mexico

United Kingdom

Canada

Brazil

India

Australia

Philippines

Germany

0

1

2

3

4

5

6

7 MGM Grand Las Vegas posted a total of

251 Posts between Apr 01, 2015 and Jun

30, 2015.

Brand Posts

MGM Grand Las Vegas

Top keywords used in the Posts

Frequency

MGM Grand 19

weekend 15

ready 14

Floyd Mayweather 14

FILL 13

6%

94%

Brand Participation Brand Non Participation

89%

3%8%

Posititve Negative Neutral

Brand Posts - Engagement

MGM Grand Las Vegas responded to 16 conversations generated by the 251 Posts they published.

MGM Grand Las Vegas receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

MGM Grand Las Vegas


MGM Grand Las Vegas

Sun, May 3 at 1:29 AM EDT

The Champ Floyd Mayweather doing some interviews just after his win against Manny Pacquiao. Thanks t ..

Engagement Score


1,000 11,290 6,591 1,660 Positive

Sat, May 2 at 11:01 AM EDT

Rise & shine. It's #MayPac time.

Tue, Apr 7 at 4:05 PM EDT

Vegas is ready for Mayweather vs. Pacquiao. Are you?

Engagement Score


953 9,469 271 838 Positive

Engagement Score


882 5,830 242 616 Positive




0 50 100 150 200 250

0 100 200 300 400 500

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of MGM Grand Las Vegas posts were Photos, and posts with Videos received the highest engagement.

Most of MGM Grand Las Vegas posts were published on Friday and posts on Saturday received the highest engagement.

Brand Post Types Days of the Week

MGM Grand Las Vegas

0

50

100

150

200

250

Positive Neutral Negative Users posted a total of 1,555 Posts

between Apr 01, 2015 and Jun 30, 2015 on

MGM Grand Las Vegas's wall.

User Posts

MGM Grand Las Vegas


Frequency

Grand Las Vegas 705

MGM Grand Las 698

post 197

Tickets 141

fight 121

2%

98%


25%

7%

68%


User Posts - Engagement

MGM Grand Las Vegas responded to 32 conversations generated by the 1,559 Posts fans published.

MGM Grand Las Vegas appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

MGM Grand Las Vegas

Content Intel

0 10 20 30 40 50 60 70 80 90

0 50 100 150 200 250 300 350 400 450 500

Brand News

Others

Deals

Event

Food

Photos

Contest

Question to fans

Like This/Engagement…

Number of Posts

Engagement Score


Most of MGM Grand Las Vegas posts were around 'Event', and posts around 'Question to fans' received the highest engagement.

MGM Grand Las Vegas

0 1 2 3 4 5 6 7 8 9 10

0 50 100 150 200 250 300 350

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Content Intel

In MGM Grand Las Vegas Posts about General Happenings, the category Current Affairs received the highest engagement.

About General Happenings

MGM Grand Las Vegas

0 1 2 3 4 5

0 200 400 600

#WETatNIGHT

#NegroniWeek

Fight Week

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300 400 500

#WETatNIGHT

#NegroniWeek

Fight Week

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #WETatNIGHT was the most engaging campaign run by MGM Grand Las Vegas.

Overall, #WETatNIGHT engaged the best out of the recent 3 campaigns run by MGM Grand Las Vegas.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

MGM Grand Las Vegas

Analysis of ARIA Resort & Casino Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 879,817

New Fans 18,312

Fan Growth 2.13%


Demographics Not Available

ARIA Resort & Casino has 18,312 new Likes and an audience base of 879,817 fans.


Brand Overview

Posts

Brand User

Engagement Score 294 Total Fan Posts 331


Total Likes 210,441 Average Reply Time 9 hrs, 23 mins


Total Shares 7,661

ARIA Resort & Casino had 165 new Posts, and their most recent campaign is #BastilleDay.


Content & Campaigns

Most Engaging Content TypeLike

This/Engagement Oriented Posts

Most Engaging Campaign 2014 ARIA Classic

Least Engaging Content Type Deals Most Recent Campaign #BastilleDay

Most Prolific Content Type Food

Fan Growth

850,000

855,000

860,000

865,000

870,000

875,000

880,000

885,000

ARIA Resort & Casino had a growth rate of 2.13% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 879,817

New Fans 18,312

Engagement

0

200

400

600

800

1,000

1,200


ARIA Resort & Casino had an average engagement score of 294 and its highest was 990.


0

1

2

3

4

5

6 ARIA Resort & Casino posted a total of 165

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts



Frequency

Vegas 24

ARIA 17

Bardot 9

JeanPhilippe 7

Las Vegas 6

7%

93%


85%

1%14%



ARIA Resort & Casino responded to 12 conversations generated by the 165 Posts they published.

ARIA Resort & Casino receives more positive than negative vibes from comments on their Posts.





Sun, Apr 19 at 10:03 AM EDT

85 degree pools, 33 degree drinks & 80 degree weather. #HowWeVegas

Engagement Score


1,000 36,123 902 812 Positive

Thu, Jun 18 at 12:32 PM EDT

Wish you were here. #HowWeVegas


How you doin'?

We're amazing because... we just got the world's first #FRIENDS slot machine! 21+

Engagement Score


990 19,167 573 406 Positive

Engagement Score


989 9,534 1,391 899 Positive




0 50 100 150

0 50 100 150 200 250 300 350

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of ARIA Resort & Casino posts were Photos, and posts with Photos received the highest engagement.

Most of ARIA Resort & Casino posts were published on Friday and posts on Sunday received the highest engagement.



0

2

4

6

8

10

12

14

16

18

20

Positive Neutral Negative Users posted a total of 331 Posts between

Apr 01, 2015 and Jun 30, 2015 on ARIA

Resort & Casino's wall.

User Posts



Frequency

ARIA Resort 197

Casino 168

Las Vegas 46

Aria 34

Vegas 31

11%

89%


31%

2%67%



ARIA Resort & Casino responded to 37 conversations generated by the 331 Posts fans published.

ARIA Resort & Casino appears to participate more when Fan conversations have greater positive vibes than negative.



Content Intel

0 10 20 30 40 50 60

0 100 200 300 400 500 600

Brand News

Others

Deals

Travel Destination…

Event

Food

Photos

Contest

Social Cause/Good…

Question to fans


Number of Posts

Engagement Score


Most of ARIA Resort & Casino posts were around 'Food', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.


0 1 2

0 100 200 300 400

Fact

Advice/Tips

Question to fans

Number of Posts

Engagement Score


0 1 2 3 4

0 50 100 150 200

Others

Festival/Greeting

s

Number of Posts

Engagement Score


Content Intel

In ARIA Resort & Casino Posts about Hospitality, Question to fans posts received the highest engagement.

In ARIA Resort & Casino Posts about General Happenings, the category Festival/Greetings received the highest engagement.

About Hospitality About General Happenings


0 1 2 3 4 5

0 100 200 300

#LVThenandNow

Number of Posts

Engagement Score


0 1 2 3 4 5

0 100 200 300

#BastilleDay

#LVThenandNow

#VegasByTheNumbe

rs

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #LVThenandNow was the most engaging campaign run by ARIA Resort & Casino.

Overall, #LVThenandNow engaged the best out of the recent 3 campaigns run by ARIA Resort & Casino.



Analysis of Bellagio Las Vegas Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Bellagio Las Vegas

Fans 838,854

New Fans 46,202

Fan Growth 5.83%


Demographics Mostly Older, Female and Attached.

Bellagio Las Vegas has 46,202 new Likes and an audience base of 838,854 fans who are mostly Older, Female and Attached.

Bellagio Las Vegas

Brand Overview

Posts

Brand User


Total Posts 81 Brand Response Rate 0%

Total Likes 361,028 Average Reply Time 0 sec

Total Comments 11,102 General SentimentNO User Post For

TimePeriod

Total Shares 21,979

Bellagio Las Vegas had 81 new Posts, and their most recent campaign is #LiveTheMlife.

Bellagio Las Vegas

Content & Campaigns

Most Engaging Content Type Photos Most Engaging Campaign #BellagioHoliday

Least Engaging Content Type Event Most Recent Campaign #LiveTheMlife

Most Prolific Content TypeLike


Fan Growth

760,000

770,000

780,000

790,000

800,000

810,000

820,000

830,000

840,000

850,000

Bellagio Las Vegas had a growth rate of 5.83% between Mar 31, 2015 and Jun 30, 2015.

Bellagio Las Vegas

Total Fans 838,854

New Fans 46,202

Engagement

0

200

400

600

800

1,000

1,200


Bellagio Las Vegas had an average engagement score of 769 and its highest was 999.

Bellagio Las Vegas

Community Analysis

Bellagio Las Vegas fans are mostly Older, Female and Attached.

Bellagio Las Vegas fans are largely from United States followed by United Kingdom.


Bellagio Las Vegas

40%

60%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

United States

United Kingdom

Mexico

Brazil

Canada

India

Italy

Germany

Australia

0

1

2

3

4 Bellagio Las Vegas posted a total of 81

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Bellagio Las Vegas


Frequency

something beautiful

12

week 12

Lago 8

Conservatory 5

Las Vegas 4

27%

73%


100%

0%0%



Bellagio Las Vegas responded to 22 conversations generated by the 81 Posts they published.

Bellagio Las Vegas receives more positive than negative vibes from comments on their Posts.


Bellagio Las Vegas


Bellagio Las Vegas


In Case You Missed It: Watch the Fountains of Bellagio dance to the music of Tiësto!

Engagement Score


999 4,710 773 3,021 Positive


Good morning, Las Vegas!

Sun, Apr 19 at 12:15 PM EDT

Our 27-foot chocolate fountain, because you need something sweet this lovely Sunday!

Engagement Score


998 19,375 813 943 Positive

Engagement Score


982 8,727 496 1,004 Positive




0 20 40 60 80

0 200 400 600 800 1,000

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Bellagio Las Vegas posts were Photos, and posts with Videos received the highest engagement.

Most of Bellagio Las Vegas posts were published on Friday and posts on Monday received the highest engagement.


Bellagio Las Vegas

Content Intel

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Deals

Event

Food

Photos

Contest

Question to fans


Number of Posts

Engagement Score


Most of Bellagio Las Vegas posts were around 'Like This/Engagement Oriented Posts', and posts around 'Photos' received the highest engagement.

Bellagio Las Vegas

0 1 2 3

0 100 200 300 400

#LiveTheMlife

Number of Posts

Engagement Score


0 2 4 6

0 200 400 600 800 1000

#LiveTheMlife

#BellagioNYE

#BellagioHoliday

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #LiveTheMlife was the most engaging campaign run by Bellagio Las Vegas.

Overall, #BellagioHoliday engaged the best out of the recent 3 campaigns run by Bellagio Las Vegas.


Bellagio Las Vegas

Analysis of Mandalay Bay Resort and Casino Facebook

Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 427,472

New Fans 7,499

Fan Growth 1.79%



Mandalay Bay Resort and Casino has 7,499 new Likes and an audience base of 427,472 fans who are mostly Older, Female and Attached.


Brand Overview

Posts

Brand User


Total Posts 97 Brand Response Rate 0%

Total Likes 34,614 Average Reply Time 0 sec

Total Comments 1,576 General SentimentNO User Post For

TimePeriod

Total Shares 2,627

Mandalay Bay Resort and Casino had 97 new Posts, and their most recent campaign is #July4th.


Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging CampaignReceive up to 20%

off

Least Engaging Content Type Contest Most Recent Campaign #July4th


Fan Growth

414,000

416,000

418,000

420,000

422,000

424,000

426,000

428,000

430,000

Mandalay Bay Resort and Casino had a growth rate of 1.79% between Mar 31, 2015 and Jun 30, 2015.


Total Fans 427,472

New Fans 7,499

Engagement

0

200

400

600

800

1,000

1,200


Mandalay Bay Resort and Casino had an average engagement score of 200 and its highest was 963.


Community Analysis

Mandalay Bay Resort and Casino fans are mostly Older, Female and Attached.

Mandalay Bay Resort and Casino fans are largely from United States followed by Mexico.



38%

62%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

United States

Mexico

Canada

United Kingdom

Brazil

India

Germany

Australia

Italy

0

1

2

3

4

5 Mandalay Bay Resort and Casino posted a

total of 97 Posts between Apr 01, 2015 and

Jun 30, 2015.

Brand Posts



Frequency

BAZ Las Vegas 15

Mandalay Bay Resort

14

Vegas 13

Resortist 10

LIGHT Vegas 9

0%

100%


81%

9%

10%



Mandalay Bay Resort and Casino responded to 0 conversations generated by the 97 Posts they published.

Mandalay Bay Resort and Casino receives more positive than negative vibes from comments on their Posts.





Mon, May 4 at 7:56 PM EDT

Go Behind the Scenes to experience Michael Jackson ONE by Cirque du Soleil, and meet the brilliant c ..

Engagement Score


963 2,428 288 654 Positive

Fri, Apr 3 at 11:37 AM EDT

The beach is open and we are ready to kick this weekend off here at #MandalayBayBeach! #Resortist

Wed, May 20 at 12:51 PM EDT

Nothing better like a view of the #Vegas Strip from House of Blues Las Vegas Foundation Room to get ..

Engagement Score


787 2,814 116 148 Positive

Engagement Score


703 1,963 128 125 Positive




0 20 40 60 80 100

0 100 200 300 400 500

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Mandalay Bay Resort and Casino posts were Photos, and posts with Links received the highest engagement.

Most of Mandalay Bay Resort and Casino posts were published on Friday and posts on Monday received the highest engagement.



Content Intel

0 5 10 15 20 25 30

0 50 100 150 200 250 300 350 400 450 500

Brand News

Others

Deals

Event

Food

Photos

Contest

Question to fans


Number of Posts

Engagement Score


Most of Mandalay Bay Resort and Casino posts were around 'Event', and posts around 'Question to fans' received the highest engagement.


0 1 2 3

0 50 100 150

#Fintastic15

#MothersDay

Number of Posts

Engagement Score


0 1 2 3

0 50 100 150 200 250

#July4th

#Fintastic15

#MothersDay

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #MothersDay was the most engaging campaign run by Mandalay Bay Resort and Casino.

Overall, #July4th engaged the best out of the recent 3 campaigns run by Mandalay Bay Resort and Casino.



Analysis of Caesars Palace Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Caesars Palace

Fans 418,724

New Fans 16,226

Fan Growth 4.03%



Caesars Palace has 16,226 new Likes and an audience base of 418,724 fans who are mostly Older, Female and Attached.

Caesars Palace

Brand Overview

Posts

Brand User



Total Likes 42,884 Average Reply Time 7 hrs, 46 mins


Total Shares 3,830

Caesars Palace had 136 new Posts, and their most recent campaign is #July4th 2015.

Caesars Palace

Content & Campaigns

Most Engaging Content TypeLike


Most Engaging Campaign #ShaniaInVegas

Least Engaging Content Type Contest Most Recent Campaign #July4th 2015


Fan Growth

390,000

395,000

400,000

405,000

410,000

415,000

420,000

Caesars Palace had a growth rate of 4.03% between Mar 31, 2015 and Jun 30, 2015.

Caesars Palace

Total Fans 418,724

New Fans 16,226

Engagement

0

200

400

600

800

1,000

1,200


Caesars Palace had an average engagement score of 198 and its highest was 954.

Caesars Palace

Community Analysis

Caesars Palace fans are mostly Older, Female and Attached.

Caesars Palace fans are largely from United States followed by Mexico.


Caesars Palace

49%

51%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K

United States

Mexico

Canada

United Kingdom

Brazil

Australia

India

Germany

Italy

Japan

0

1

2

3

4 Caesars Palace posted a total of 136 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Caesars Palace


Frequency

Las Vegas 30

tickets 17

Mariah Carey 17

Caesars Palace 13

Vegas 12

4%

96%


84%

3%13%



Caesars Palace responded to 6 conversations generated by the 136 Posts they published.

Caesars Palace receives more positive than negative vibes from comments on their Posts.


Caesars Palace


Caesars Palace

Thu, Apr 2 at 6:57 PM EDT

Las Vegas Blvd. looked a bit different in 1970. #TBT http://bit.ly/1GQD5xb

Engagement Score


954 3,802 156 478 Positive

Sat, Apr 4 at 12:56 PM EDT

Could your Saturday get any better than this? http://bit.ly/1J5DcE9

Wed, Jun 24 at 4:51 PM EDT

Curious about what happens before Reba McEntire and Brooks & Dunn take the stage at The Colosseum

at ..

Engagement Score


849 3,248 195 154 Positive

Engagement Score


810 1,868 106 281 Positive




0 10 20 30 40 50 60 70

0 50 100 150 200 250 300

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Caesars Palace posts were Photos, and posts with Photos received the highest engagement.

Most of Caesars Palace posts were published on Wednesday and posts on Thursday received the highest engagement.


Caesars Palace

0

20

40

60

80

100

120

Positive Neutral Negative Users posted a total of 822 Posts between

Apr 01, 2015 and Jun 30, 2015 on Caesars

Palace's wall.

User Posts

Caesars Palace


Frequency

Caesars Palace 669

show 145

Las Vegas 137

post 131

iHeartRadio Summer Pool Party

128

4%

96%


27%

6%

67%



Caesars Palace responded to 31 conversations generated by the 825 Posts fans published.

Caesars Palace appears to participate more when Fan conversations have greater positive vibes than negative.


Caesars Palace

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 100 200 300 400 500 600

Brand News

Others

Deals

Travel Destination…

Event

Food

Photos

Contest

Social Cause/Good…

Question to fans

Facebook App


Number of Posts

Engagement Score


Most of Caesars Palace posts were around 'Event', and posts around 'Like This/Engagement Oriented Posts' received the highest engagement.

Caesars Palace

0 1 2 3

0 100 200 300 400

Advice/Tips

Travel Destination

Information

Number of Posts

Engagement Score


0 1 2 3

0 50 100 150

Others

Entertainment

Number of Posts

Engagement Score


Content Intel

In Caesars Palace Posts about Hospitality, Travel Destination Information posts received the highest engagement.

In Caesars Palace Posts about General Happenings, the category Entertainment received the highest engagement.

About Hospitality About General Happenings

Caesars Palace

0 1 2 3 4 5

0 200 400 600 800

#TogetherInVegas

#iHeartPoolParty

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1000

#July4th 2015

#TogetherInVegas

#iHeartPoolParty

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #TogetherInVegas was the most engaging campaign run by Caesars Palace.

Overall, #July4th 2015 engaged the best out of the recent 3 campaigns run by Caesars Palace.


Caesars Palace

Thanks For Reading!

To generate your own free report like this

for your own brands, head over to

Unmetric now


