facebook best practices for youth sports organizations
DESCRIPTION
Demosphere presented this Facebook Best Practices session for youth sports organizations.TRANSCRIPT
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Facebook Updates & Best Practices
Sean Rose - Vice President, Marketing
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Session Overview
Part 1: What’s New - Updated Page Layout
Part 2: What’s Evolving - Page Posts
Part 3: Insights & Advertising
Part 4: How Demosphere Can Help!
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Demosphere Knows Youth Sports!
1,300+ customers.
23+ years of experience.
8+ years of experience personally.
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Your Facebook Presence…
When thinking about your Facebook presence today…
…it’s there…but that’s it.
…things aren’t updated consistently.
…we’re not sure what to post.
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Facebook Presence In The Future…
When thinking about Facebook presence…
…we produce engaging posts.
…we generate new members.
…we are fostering a valuable communication channel.
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Page Layout
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A Closer Look
One column feed
Left column - map, phone, website, hours, likes, info, apps, photos, videos, reviews.
Rearrange in future.
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Category —> Local Business —> Sports
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Who Has Access?
Admin & Editor most popular !
Moderator can only comment.
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Consider Buffer for Sharing!
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Time Your Posts!
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Page PostsPICTURE
Relevant
Succinct
Link
Call to action
Question?
Register?
LIKE?
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Get Reviews!
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Facebook Insights
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Post Insights
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When Are Fans Online?
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Other Insights
External referrers.
Page & Tab Visits
Photos, etc.
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Pages To Watch
See how others are performing.
See popular posts in Insights!
Steal good ideas :)
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Consider Advertising
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AdvertisingOrganic Reach is Falling
More News Feed competition
More people & more friends
More sharing (via mobile)
More liked pages (Typical user liked 50% more pages in last year)
Average user could see 1,500 updates from friends, family & Pages each time they sign on. Facebook picks about 300 based on an algorithm engineered for maximum relevance to them.
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Promoted Posts
Promote Existing Posts
Share with your audience & their friends.
Facebook controls. Can’t be specific.
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Other Ads
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Options …
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The actual ads…
Size them appropriately.
Create compelling text.
Set realistic budgets.
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Additional Resources
facebook.com/help
FAQs about the new pages
facebook.com/business/
canva.com - easily create cover images.
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Demosphere Can Help!
Professional, integrated design
Link to Facebook
Embed Facebook Widget
Easy-to-use interface
Ultimate flexibility
Peace of mind
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Bonuses
Recommendations & Best Practices based on 23+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
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Investment
$500/$1,000 Design
$500/$1,500 Annually
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Wrap Up
Questions? [email protected]
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