Facebook at Diversity Facebook at Diversity CollegeCollege

A presentation about A presentation about proactive proactive methodsmethods to address issues of to address issues of

internet misuse at DCinternet misuse at DC

Created by: Carolyn Duven, Mackenzie Wysong, and Debra Smith

Bowling Green State University

Online Safety CommitteeOnline Safety CommitteePurposePurpose

To address facebook.com and other online To address facebook.com and other online issues on campusissues on campus

To create an orientation presentation To create an orientation presentation addressing these issues for new studentsaddressing these issues for new students

To create a web based tutorial about Facebook To create a web based tutorial about Facebook that all new students must complete before that all new students must complete before receiving a college email addressreceiving a college email address

To provide administrators with a list of resources To provide administrators with a list of resources pertaining to online communities and pertaining to online communities and communicationcommunication

Members include: Director of Residence Life, Members include: Director of Residence Life, Hall Director, Member of the campus police Hall Director, Member of the campus police force, Director of ITS, and 2 Orientation Leaders force, Director of ITS, and 2 Orientation Leaders (OLs)(OLs)

Why are these actions necessary?Why are these actions necessary?

To address concerns raised by recent campus To address concerns raised by recent campus events regarding student misuse of events regarding student misuse of facebook.com and similar websitesfacebook.com and similar websites

Be proactive in addressing internet usage issues Be proactive in addressing internet usage issues that are affecting our campus and those across that are affecting our campus and those across the USthe US

Educate students about campus policiesEducate students about campus policies To discuss possible consequences for students To discuss possible consequences for students

who choose to break the law and policieswho choose to break the law and policies

The committee employed the following The committee employed the following methods to determine necessary methods to determine necessary

content:content:

Assessed student needs through examining Assessed student needs through examining records and reports records and reports

Conducted a literature review within higher Conducted a literature review within higher education, technology, and business sources education, technology, and business sources that discussed facebook.com and similar that discussed facebook.com and similar websiteswebsites

Collected personal experiences and student Collected personal experiences and student input (i.e. student orientation leaders) to provide input (i.e. student orientation leaders) to provide real world examples of issues related to these real world examples of issues related to these topicstopics

What do our faculty and staff need to What do our faculty and staff need to consider when thinking about Facebook?consider when thinking about Facebook?

ProsPros A new way to communicate A new way to communicate

and reach studentsand reach students

Can create personal Can create personal relationships with studentsrelationships with students

Faculty can be more Faculty can be more accessible to the students by accessible to the students by meeting the students where meeting the students where they are they are (Baxter-Magolda, M., 1999)(Baxter-Magolda, M., 1999)

Gain a better understanding of Gain a better understanding of students todaystudents today

ConsCons May find out to much May find out to much

information about studentsinformation about students

May find violations of the DC May find violations of the DC Academic Honor CodeAcademic Honor Code

Need to be careful about Need to be careful about personal as faculty are held to personal as faculty are held to the same standards as the same standards as studentsstudents

Possible unintended loss of Possible unintended loss of impartialityimpartiality

What is Facebook?What is Facebook?

An online directory that connects people through social networks at high school and colleges

Created in February 2004 by then Harvard student, Mark Zuckerberg (Read, B., 2004)

Used by students, faculty, and staff

What is Facebook, cont…What is Facebook, cont…

Only college students could create an account until 2005, when high school students were allowed access (www.facebook.com, 2006)

Everyday the site gets over 250 million hits (Bugela, M. J., 2006) and has 9.4 million different users (Withall, R., 2005)

Anyone with an email address ending with “.edu” can obtain a Facebook account

‘‘I can connect with my friends from high school.’I can connect with my friends from high school.’ ‘‘I can learn more about people in my classes’I can learn more about people in my classes’ ‘‘I used it to come out to my friends’ I used it to come out to my friends’ (Kim, R.J., 2005)(Kim, R.J., 2005)

‘‘My basketball team and I can connect with each other and My basketball team and I can connect with each other and tell inside jokes’tell inside jokes’

‘‘I communicated with current students before I arrived on I communicated with current students before I arrived on campus at DC via my blog’ campus at DC via my blog’ (Stoner, M., 2004 and Carnevale, D., 2005)(Stoner, M., 2004 and Carnevale, D., 2005)

‘‘As a sorority member, we use it to screen women who rush As a sorority member, we use it to screen women who rush our organization. If girls have posted a negative profile, we our organization. If girls have posted a negative profile, we won’t extend a bid.’ won’t extend a bid.’

‘‘To find someone to hook up with.’To find someone to hook up with.’

What our students have to say What our students have to say about Facebook…about Facebook…

What faculty and staff have to say What faculty and staff have to say about Facebook…about Facebook…

‘‘As a Hall Director, I use it to contact my students about As a Hall Director, I use it to contact my students about discipline meetings. Sometimes it works better than e-discipline meetings. Sometimes it works better than e-mail.’mail.’

‘‘I like to know what the students may be up to these I like to know what the students may be up to these days. I stay in the loop when using Facebook.’days. I stay in the loop when using Facebook.’

‘‘I use it to learn the names of the students in my classes. I use it to learn the names of the students in my classes. It is a lot less work than tape recording the students on It is a lot less work than tape recording the students on the first day of class.’the first day of class.’

‘‘I want to know more about the student groups I advise.’I want to know more about the student groups I advise.’ ‘‘I don’t use Facebook. Let us face it, there are some I don’t use Facebook. Let us face it, there are some

things in life we would rather just not know about. I don’t things in life we would rather just not know about. I don’t want anything I read or see to affect the relationships I want anything I read or see to affect the relationships I have built with students in the classroom.’have built with students in the classroom.’

Orientation PresentationOrientation Presentation

Examples of Presentation Examples of Presentation Elements Elements

Orientation Schedule and Orientation Schedule and IntegrationIntegration

Each incoming student is asked to participate in Each incoming student is asked to participate in Orientation and RegistrationOrientation and Registration

Students will attend this online safety presentation during Students will attend this online safety presentation during one of the scheduled sessions during the dayone of the scheduled sessions during the day

In the evening, Orientation Leaders will lead a discussion In the evening, Orientation Leaders will lead a discussion about the issues presented throughout the day, including about the issues presented throughout the day, including the online safety presentationthe online safety presentation

OL’s will be able to answer questions about the use of OL’s will be able to answer questions about the use of Facebook and will be able to provide students with more Facebook and will be able to provide students with more informationinformation

The following slides are actual examples of the power The following slides are actual examples of the power point presentation to be used at orientationpoint presentation to be used at orientation

Presentation Example 1: Presentation Example 1: Outcomes of using Facebook and Outcomes of using Facebook and other online communication toolsother online communication tools

PositivePositive You can connect with old You can connect with old

friendsfriends You can post pictures You can post pictures

and share your thoughtsand share your thoughts Form new and maintain Form new and maintain

old relationshipsold relationships Ability to express Ability to express

yourself in a less yourself in a less threatening threatening environmentenvironment

Find groups of people Find groups of people who share the same who share the same interestsinterests

Presentation Example Presentation Example 2:Outcomes of using Facebook 2:Outcomes of using Facebook and other online and other online communication tools, cont.communication tools, cont.

NegativeNegative People you have never People you have never

met can learn personal met can learn personal information about youinformation about you

Strangers can post Strangers can post pictures of you onlinepictures of you online

Everything you do Everything you do online is considered online is considered public knowledgepublic knowledge

You may be prosecuted You may be prosecuted for such things like for such things like defamation of defamation of character or slandercharacter or slander

Presentation Example Presentation Example 3: Things to Remember3: Things to Remember Posting personal information Posting personal information

including your phone number and including your phone number and address is dangerous!address is dangerous!

Would you want someone you do not Would you want someone you do not know to have this information?know to have this information?

Be aware that all pictures that are Be aware that all pictures that are posted of you on facebook.com posted of you on facebook.com can become part of your profile! can become part of your profile!

Presentation Example 4:Be Proactive

Know your rights and responsibilities Abiding by the student code of conduct is expected of each

and every student – internet safety is addressed in the Diversity College Community Standards

“The life of a Diversity College student should always be based on personal responsibility and integrity as well as consideration for others. In all activities, every student is expected to be sensitive to and respectful of the rights and interests of all people. She or he should be appreciative and supportive of the multiculturalism of the community as it provides an overabundance of opportunities for both personal learning and growth.” (Diversity College Community Standards, 2006-2007, p. 3)

Online Abuse Reporting Online Abuse Reporting FormForm

Online Abuse Reporting FormOnline Abuse Reporting Form Students can report online violations of their personal Students can report online violations of their personal

rights via an online form, in addition to informing a rights via an online form, in addition to informing a member of the staff or faculty at DCmember of the staff or faculty at DC

Why an online reporting form?Why an online reporting form? Students who violate the Diversity College Network Usage Students who violate the Diversity College Network Usage

Agreement can and will be subject to disciplinary actionAgreement can and will be subject to disciplinary action Students anonymity is assuredStudents anonymity is assured Ease of use and integration with the current systemEase of use and integration with the current system Traceability Traceability

• DC will guarantee anonymity, however; ITS administrators can and DC will guarantee anonymity, however; ITS administrators can and will trace origins of false accusations.will trace origins of false accusations.

Provides students with an avenue to report offensive behaviorProvides students with an avenue to report offensive behavior

Online Abuse Reporting Form Online Abuse Reporting Form IncludesIncludes

Name and last 4 digits of ID number (optional):Name and last 4 digits of ID number (optional): DateDate Website locationWebsite location

Myspace.comMyspace.com Facebook.comFacebook.com AIMAIM Other blog: ___________Other blog: ___________ Other personal websites: ______________Other personal websites: ______________ Other instant messaging venues______________Other instant messaging venues______________

Nature of the problem (Please provide as much information as Nature of the problem (Please provide as much information as possible including pertinent dates, names of all persons involved, possible including pertinent dates, names of all persons involved, and what steps you have taken to resolve this problem)and what steps you have taken to resolve this problem)

Note: This is the content of the form, not the layout. Layout will be Note: This is the content of the form, not the layout. Layout will be determined by ITS when posting the form for use.determined by ITS when posting the form for use.

Online TutorialOnline Tutorial

Development and ImplementationDevelopment and Implementation

Technology at DiversityTechnology at Diversity Diversity College students are provided a Diversity College students are provided a

Diversity email accountDiversity email account Each incoming student must agree to Network Each incoming student must agree to Network

Usage Agreement before obtaining a usernameUsage Agreement before obtaining a username ITS will combine Network Usage Agreement with ITS will combine Network Usage Agreement with

our “Online Safety” tutorial, therefore, every our “Online Safety” tutorial, therefore, every student must pass this tutorial before receiving student must pass this tutorial before receiving their usernametheir username

Diversity College has created specific policies Diversity College has created specific policies related to online communication that best meet related to online communication that best meet the needs of the DC community the needs of the DC community (Teich, A., et. all, 2005) (Teich, A., et. all, 2005)

Our committee partnered with ITS and Our committee partnered with ITS and examined the cost of adding the tutorial examined the cost of adding the tutorial and assessment to the current procedures and assessment to the current procedures and determined that:and determined that: There is little cost associated with posting the There is little cost associated with posting the

additional step on the webpageadditional step on the webpage Will integrate tutorial into Network Usage Will integrate tutorial into Network Usage

Agreement to streamline username/email Agreement to streamline username/email process for studentsprocess for students

Tutorial FormatTutorial Format

The tutorial will take between 20-30 minutes to The tutorial will take between 20-30 minutes to complete, depending upon student answerscomplete, depending upon student answers

Includes information concerning Facebook, as Includes information concerning Facebook, as well as other similar websiteswell as other similar websites

Students use a variety of online communication Students use a variety of online communication and communitiesand communities

Broken down into 4 learning modules that can Broken down into 4 learning modules that can be saved and returned to at a later timebe saved and returned to at a later time

Involves a multi-media presentation including Involves a multi-media presentation including video, voiceovers, and textvideo, voiceovers, and text

Multimedia PresentationMultimedia Presentation Will include videos of students using the Will include videos of students using the

technology at Diversitytechnology at Diversity Will have actual screen shots of websites and Will have actual screen shots of websites and

Diversity College resources to provide students Diversity College resources to provide students with accurate exampleswith accurate examples

A variety of methods are used to accommodate A variety of methods are used to accommodate students with varying learning styles students with varying learning styles (Tempelman-(Tempelman-Kluit, N. & Ehrenberg, E., 2003)Kluit, N. & Ehrenberg, E., 2003)

Will provide entertainment and make the tutorial Will provide entertainment and make the tutorial interesting and funinteresting and fun

Provide different avenues to present dynamic Provide different avenues to present dynamic informationinformation

First ModuleFirst Module Overview of appropriate computer usage at Overview of appropriate computer usage at

Diversity College including:Diversity College including: Internet policies and availability on campus (i.e. Internet policies and availability on campus (i.e.

computer lab availability) computer lab availability) Consequences of performing illegal actions onlineConsequences of performing illegal actions online Message from the Diversity College Police SquadMessage from the Diversity College Police Squad Campus resources available on the internet (i.e. Campus resources available on the internet (i.e.

library search engines and online forms)library search engines and online forms) Questions will include:Questions will include:

• What type of internet connection do students have at What type of internet connection do students have at Diversity College?Diversity College?

• What are the consequences of illegally downloading music What are the consequences of illegally downloading music from the internet?from the internet?

Second ModuleSecond Module

Pertains to facebook.com and similar websitesPertains to facebook.com and similar websites Include facts about Facebook history and use of the Include facts about Facebook history and use of the

websitewebsite Explore the uses of Facebook and how to create an Explore the uses of Facebook and how to create an

appropriate profileappropriate profile Discuss the dangers of posting too much information Discuss the dangers of posting too much information

on a profileon a profile Questions will include:Questions will include:

• Who started facebook.com and what year was it founded?Who started facebook.com and what year was it founded?• Which of the following is not a category in your Facebook Which of the following is not a category in your Facebook

profile: courses, relationship status, home address, or profile: courses, relationship status, home address, or political views?political views?

Third ModuleThird Module

Concerns privacy settings and personal Concerns privacy settings and personal search capabilitiessearch capabilities

Will have student testimonials about Will have student testimonials about incidents related to Facebook misuseincidents related to Facebook misuse

Questions will include:Questions will include: What is the highest privacy setting offered on What is the highest privacy setting offered on

Facebook?Facebook? Who can see your profile if you have selected Who can see your profile if you have selected

“Reserved” as your privacy setting?“Reserved” as your privacy setting?

Fourth ModuleFourth Module Creating a fun and appropriate profileCreating a fun and appropriate profile Includes screen shot examples of acceptable Includes screen shot examples of acceptable

and unacceptable profiles on Facebook and unacceptable profiles on Facebook (Goldsborough, R., 2005)(Goldsborough, R., 2005)

Questions will include:Questions will include: True or False: My room number has to be included on True or False: My room number has to be included on

my profile.my profile. True or False: I do not have to post my phone number True or False: I do not have to post my phone number

on my profile.on my profile. True or False: I can allow only my friends to see my True or False: I can allow only my friends to see my

contact information.contact information. Example tutorial pages and assessment follow Example tutorial pages and assessment follow

Example Page 1Example Page 1

Diversity College provides Diversity College provides each student on campus each student on campus with access to a high with access to a high speed internet connection speed internet connection in his or her roomin his or her room

Diversity College provides Diversity College provides virus protection and virus protection and computer maintenance computer maintenance software for all students software for all students free of chargefree of charge

Text will be read aloud while slide is viewed.

Arrows will navigate between pages.

Example Page 2Example Page 2

A profile should highlight A profile should highlight your personality and your personality and interestsinterests

A profile should not A profile should not include descriptions of include descriptions of policy violations or policy violations or inappropriate actionsinappropriate actions

Your profile should reflect Your profile should reflect who you are and who you who you are and who you would like to be in the would like to be in the future.future.

Remember, your Remember, your professor or advisor can professor or advisor can see this profile.see this profile.

This is an example of an inappropriate profile

Example Page 3Example Page 3

Skills assessment will take Skills assessment will take place on the following pageplace on the following page

Please select the answer you Please select the answer you believe is correctbelieve is correct

You will not be allowed to You will not be allowed to return to the previous pagereturn to the previous page

You may review the You may review the information in the module by information in the module by selecting topics from the selecting topics from the menu on the right of the menu on the right of the screenscreen

You must receive an 80% on You must receive an 80% on the assessment to pass the the assessment to pass the tutorialtutorial

Links to review pages:Links to review pages: What is Facebook?What is Facebook? Technology at Diversity Technology at Diversity

CollegeCollege What are privacy settings?What are privacy settings? Creating a fun and Creating a fun and

appropriate profileappropriate profile Uses and abuses of Uses and abuses of

facebook.com and blogging facebook.com and blogging websiteswebsites

Example Assessment Example Assessment PagePage

If a professor has a If a professor has a Facebook profile, he Facebook profile, he or she can look at my or she can look at my profile.profile.

TrueTrue

FalseFalseWhen a student selects an answer, an explanation of the answer will pop up with their selection. This will reinforce the ideas that were presented in the module and will also allow the student to see the material in a different form (Mooney, G.A., Bligh, J.G., and Leinster, S.J., 1998).

True.True.

Faculty and staff can create Faculty and staff can create profiles on facebook.com profiles on facebook.com just like students. They just like students. They

have the ability to search have the ability to search profiles and access profiles profiles and access profiles

like any other user.like any other user.

False.False.Anyone with an email account Anyone with an email account

ending with .edu can create a ending with .edu can create a profile, including faculty and profile, including faculty and

staff. They have the ability to staff. They have the ability to search profiles and access search profiles and access profiles like any other user. profiles like any other user.

Please review privacy Please review privacy settings before continuing settings before continuing

with the assessmentwith the assessment

Students may not return to the previous page, only forward arrow provided

Additional Topics Included in the Additional Topics Included in the tutorial will include:tutorial will include:

Possible consequences of internet misuse, Possible consequences of internet misuse, both at Diversity College and in societyboth at Diversity College and in society

A page to assist students in brainstorming A page to assist students in brainstorming positive items to post in their profilepositive items to post in their profile

How to keep your password protectedHow to keep your password protected How to add and remove photographs from How to add and remove photographs from

their personal Facebook pagetheir personal Facebook page How to report Facebook/internet misuse to How to report Facebook/internet misuse to

Diversity College using Online Abuse Diversity College using Online Abuse Reporting formReporting form

Returning Students and the TutorialReturning Students and the Tutorial Sophomores, Juniors, Seniors, and Graduate students Sophomores, Juniors, Seniors, and Graduate students

will also be required to participate in the tutorialwill also be required to participate in the tutorial Students will be given appropriate notice of their required Students will be given appropriate notice of their required

participation (i.e. before the end of the Spring semester)participation (i.e. before the end of the Spring semester) Continuing students will need to complete the tutorial by Continuing students will need to complete the tutorial by

July 1July 1stst If continuing students do not complete the If continuing students do not complete the

assessment/tutorial, they will lose their email accessassessment/tutorial, they will lose their email access• Upon successful completion of the tutorial, students will regain Upon successful completion of the tutorial, students will regain

access to their emailaccess to their email Students will be provided the link to the tutorial and an Students will be provided the link to the tutorial and an

incentive to participate, a raffle for a new computer to incentive to participate, a raffle for a new computer to use all of their knowledge (ITS will be providing a use all of their knowledge (ITS will be providing a refurbished computer)refurbished computer)

Students will only be required to complete the tutorial Students will only be required to complete the tutorial and new Network Usage Agreement one timeand new Network Usage Agreement one time

Assessment and Assessment and Evaluation of ProgramsEvaluation of Programs

Short-term and Long-term Short-term and Long-term Assessment MethodsAssessment Methods

Short-term AssessmentShort-term Assessment

QuestionnaireQuestionnaire All first-year students are required to take a first-All first-year students are required to take a first-

year experience course. year experience course. At the end of the first semester several At the end of the first semester several

questions pertaining to the orientation session questions pertaining to the orientation session and the tutorial will be included on the evaluation and the tutorial will be included on the evaluation for the first-year experience course.for the first-year experience course.

Questions on the course evaluation will pertain Questions on the course evaluation will pertain to the content from the orientation and tutorialto the content from the orientation and tutorial

Short-term Assessment cont.Short-term Assessment cont.

Reports and RecordsReports and Records Examine Online Abuse Reporting submissionsExamine Online Abuse Reporting submissions Obtain records from the Office of Residence Life Obtain records from the Office of Residence Life

concerning any incidents in on-campus housingconcerning any incidents in on-campus housing Obtain campus police records for any violations Obtain campus police records for any violations

of Community Standards relating to Facebook of Community Standards relating to Facebook and other websitesand other websites

Examples: parties advertised over Facebook, sexual Examples: parties advertised over Facebook, sexual harassment, or defamation of characterharassment, or defamation of character

Long-term AssessmentLong-term Assessment

Questions about the presentation and tutorial will Questions about the presentation and tutorial will continue to be included in the end-of-semester continue to be included in the end-of-semester evaluations for the first-year experience course evaluations for the first-year experience course to determine if material was retainedto determine if material was retained

Compiled data on reported Facebook related Compiled data on reported Facebook related incidents will be examined each year to incidents will be examined each year to determine if incidents have decreased over timedetermine if incidents have decreased over time

Based on the student feedback, both the Based on the student feedback, both the presentation and tutorial will be updated before presentation and tutorial will be updated before Orientation and Registration the following yearOrientation and Registration the following year

What did we learn from this project?What did we learn from this project?

The many uses of facebook.com and similar websitesThe many uses of facebook.com and similar websites Legal issues related to the use of Facebook and the Legal issues related to the use of Facebook and the

consequences of posting material that defames othersconsequences of posting material that defames others How ITS, Residence Life, and the campus police can work How ITS, Residence Life, and the campus police can work

together to best serve studentstogether to best serve students Issues concerning Facebook and other online communities Issues concerning Facebook and other online communities

will continue to surface on college campuses across the will continue to surface on college campuses across the nationnation

Discovered how to best utilize technology to complete the Discovered how to best utilize technology to complete the projectproject

How new forms of online technology can affect our students, How new forms of online technology can affect our students, faculty, and stafffaculty, and staff

How to best utilize group members’ strengths and How to best utilize group members’ strengths and weaknesses to create an outstanding presentationweaknesses to create an outstanding presentation

ReferencesReferences

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Stoner, M. (2004). How the web can speak to prospective students. Stoner, M. (2004). How the web can speak to prospective students. The Chronicle of Higher Education.The Chronicle of Higher Education. Retrieved February 12, 2006, Retrieved February 12, 2006, from from http://chronicle.com/weekly/v5/i34/34b01001.htmhttp://chronicle.com/weekly/v5/i34/34b01001.htm..

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Submitted bySubmitted by

Carolyn DuvenCarolyn DuvenDebra SmithDebra Smith

Mackenzie WysongMackenzie WysongBowling Green State UniversityBowling Green State University