Facebook Apps : Real Money for Developer?

Andy OrangeMood SantosoOnline Marketing ConsultantSales Representative Facebook & Microsoft Advertising

Facebook Developer Garage Indonesia Presentation28 March 2009

BIG Question

•More than 660,000 developers and entrepreneurs from more than 180 countries. •More than 52,000 applications currently available on Facebook Platform.

•140 new applications added per day. •More than 95% of Facebook members have used at least one application built on Facebook Platform.

Facebook.com

Developers : If we can’t make money on Facebook apps, why build them?

http://www.flickr.com/photos/mworrell/266913194/

What I want to share?

Finding : •Meet some good passion people/developers.•Confuse about what is the best business model.•There is a demand from the market.•“Loe lagi loe lagi…”

Share : •Some business model opportunity, how it works, challenges & idea!•The basic and easy one to make it works.•How to start and hopefully success.

Result :•You decided!•All people in this room can be a partner.

http://www.flickr.com/photos/cuellar/2294005931/

Many ways to Rome

http://www.flickr.com/photos/squeakywheel/67150173/

#1 From Selling Ads

MechanismHow it works?

• Create great applications.

• Embed with third party for ads.

• Let many user join and like the applications.

• Start hoping and praying they click the ads.

Third Party for Ads750 Industries Ad Chap Adknowledge AdParlor Advertising.com CPA Storm/Memolink Cubics Fox Networks Google AdsenseLindotiger RockYou! ShopIt Media Social Cash SocialMedia SocialReach Sometrics

Challenge!

• Check #1 above!

• Application pages has low Click Through Rate.

Got The Idea?• Mainstream Media Channel Opportunity

#2 From eCommerce

MechanismHow it works?

• Create FB Public Profile, grow the fans.

• Create right applications to leverage the business (online shopping system).

• Let many user join and get benefit from the applications.

• Prepare your back end services for big order!

Challenge!

• You must have a great product/services.

• You must have FB public profile and maintains well.

• You must know your objective and what FB Apps is suitable for your business

Got The Idea?• eCommerce Indonesia

#3 From Selling Virtual Gift/Credits

MechanismHow it works?

• Provide applications who can help Facebook user buying their credits for playing online game.

Challenge!

• Again… great applications plus with high security.

• Must collaborate with game online company. (Lyto, AyoDance, BolehGame, MStar, etc)

• Must collaborate with existing micro payment vendor like iVas - Telkom, Gudang Voucher, BCA Flazz)

• Dependency with the game online.

Got The Idea?• Online Game Indonesia

#4 From Premium Content SubscriptionsWith Z-Commerce for Facebook, you can:

•Transform your existing application to a subscription service

•Generate recurring revenue

•Increase trialability with lower upfront costs

•Easily offer both free and premium versions of your product

•Enable customers to change their rate plans and update their billing information

MechanismHow it works?

• Create FB niche service on Public Profile, grow the fans. (Stock consultant, Personal Finance Consultant, Rare Item collections, Porn Premium ContentPorn Premium Content)

• Let many user join and get benefit from the applications.

• Offer a fee for special services.

Challenge!

• You must have a very great product/services. (from special expert)

• You must have FB public profile and maintains well.

Got The Idea?• S2/S3 University• Special Course• Stock Expert Consulant

#5 From Entertainment Portal

MechanismHow it works?

• Create many applications for cool entertainment.

• Let many user join and enjoy.

• You can combine for selling ads, virtual credits/gift, subscriptions or #7.(keep sit and listen ok?)

Challenge!

• You must have middle – big team to create and maintains.

• You must compete with current existing and hottest applications.

#6 From Affiliate Program

MechanismHow it works?

• Same with other affiliates programs, you just fishing on crowded FB pool.

• Create FB applications, help user to meet what their need from your affiliate network

• You got the commissions.

Challenge!

• You must learn about FB user behavior to optimize your affiliate program.

#7 From Selling Your Apps

MechanismHow it works?

• You already know, Don’t ask me…

Challenge!

• You must have a super duper very great applications.

Got The Idea?• Pssst… tell me please!

#8 From Sponsorship

Why advertiser sponsor instead of develop?

• Much cheaper if the applications is great.

• Proven number of user.

• Campaign’s timeline .

• Lack of resources.

Challenge!

• Again… check #1 above!

• Do you know how to find the sponsor?

Mechanism

Got Idea?• Djarum, Nokia, Intel, HP, Samsung, Indosat… all big company want it!

How to start?

1. Read the guide from Facebook and others.

2. Remember FB’s main purpose : communicate!

3. Start and try create the simple one.

4. Learn your user behaviors, maintains & grow!

5. Find a partner, create a team, work together!

http://www.flickr.com/photos/hamedical/7203928/

1. Your applications should be Meaningful.Social: Helps users interact and communicate more effectively by using information

from the social graphUseful: Delivers value to users by addressing real world needs, from entertainment

to practical tasksExpressive: Enables users to share more about who they are and about the world

around them.Engaging: Provides a deep experience that users want to come back to regularly

2. Your Applications should be Trustworthy.Secure: Protects user data and honors privacy choices for everyone across the social

graphRespectful: Values user attention and honors their intentions in communications and

actionsTransparent: Explains how features will work and how they won't work, especially in

triggering user-to-user communications

3. Your Applications should be Well-Designed.Clean: Designed to be intuitive, easy to use and free of mistakesFast: Achieves low latency while scaled to handle user demandRobust: Maintains reliable uptime and minimizes error rates

Facebook Guidelines

Thank You, Start Develop and Good Luck!andysantoso@live.com