facebook applications
TRANSCRIPT
Thousands of applications…
abundant choices
ENGAGEMENTINTERACTIVITY
playfulness
In a nutshell
user control
responsiveness
real time interactions
connectedness
personalization/ customization
Applications are consumer touch points to the brand
Open Social
One Application (API)
Many Sites
10,0
23,1
00
14,9
95,2
00
12,6
00,1
00
13,0
99,3
00
13,1
05,3
00
15,1
42,1
00
13,3
15,7
00
21,9
93,6
00
14,9
80,1
00
12,3
51,5
00
501,
155 2,39
9,23
0
756,
006
654,
963
917,
372
1,96
8,47
0
1,06
5,26
0
2,63
9,24
0
1,04
8,61
0
617,
573
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Co
mp
are Peo
ple
Fu
nW
all
iLike
Liken
ess
Mo
vies
Su
per W
all
Su
perP
oke!
To
p F
riend
s
Vid
eo
X M
e
Sum of Total Users
Sum of Active Users
Source: Adonomics, November 23, 2007
Top 10 ApplicationsIn Facebook
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Alex WongMSN: [email protected]: [email protected]