facebook and twitter dos and donts

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Facebook Do’s & Don’ts Monday, September 23, 13

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Page 1: Facebook and twitter dos and donts

Facebook Do’s & Don’tsMonday, September 23, 13

Page 2: Facebook and twitter dos and donts

Do... setup a Page

...and not a ProfileMonday, September 23, 13

Page 3: Facebook and twitter dos and donts

Do... Set Goals

Monday, September 23, 13

Page 4: Facebook and twitter dos and donts

Do... Share Fresh Content

• Write interesting content

• Share exclusives

• Create an editorial calendar

• Schedule regular updates

Monday, September 23, 13

Page 5: Facebook and twitter dos and donts

Don’t... lose sight of your audience

Monday, September 23, 13

Page 6: Facebook and twitter dos and donts

Do...

• Share photos. Lots!

• Encourage feedback & interactions

• Leverage the newsfeed with likes & comments

• Cross-promote online and offline

Monday, September 23, 13

Page 7: Facebook and twitter dos and donts

Don’t forget to monitor conversations

Do use insights to inform decisions

Monday, September 23, 13

Page 8: Facebook and twitter dos and donts

Do... Adapt & Have fun!

Monday, September 23, 13

Page 9: Facebook and twitter dos and donts

Twitter Do’s & Don’tsMonday, September 23, 13

Page 10: Facebook and twitter dos and donts

Do...

Include a bio. Add a logo or photo.

use a real name or organization name.

Monday, September 23, 13

Page 11: Facebook and twitter dos and donts

Monday, September 23, 13

Page 12: Facebook and twitter dos and donts

Don’t protect your updates

Do be friendly, conversational and professional

Monday, September 23, 13

Page 13: Facebook and twitter dos and donts

Do... Use tools to find users with similar interests

Monday, September 23, 13

Page 14: Facebook and twitter dos and donts

Find people near you...

Monday, September 23, 13

Page 15: Facebook and twitter dos and donts

• Do use Hootesuite or Tweetdeck to manage information and schedule updates

• Do use bit.ly or other link shorteners

Twitter Tools

Monday, September 23, 13

Page 16: Facebook and twitter dos and donts

Do... listen forbrand mentions

your company name

industry keywords

competitors

questions

opportunitiesMonday, September 23, 13

Page 17: Facebook and twitter dos and donts

• Do connect with people and engage in conversation (don’t just broadcast!)

• Do use Twitter to direct traffic to your website, Facebook or blog

• You don’t have to follow everyone

back, but you should respond

Do... participate and build community!

Monday, September 23, 13

Page 18: Facebook and twitter dos and donts

Pinterest Do’s & Don’ts

Monday, September 23, 13

Page 19: Facebook and twitter dos and donts

Do. . .

• Get social and build relationships

• Get social and build relationships.

• Create group pinboards and crowdsource.

• Encourage pinning.

• Be clear in your board names, descriptions and categories.

Monday, September 23, 13

Page 20: Facebook and twitter dos and donts

Don’t. . .

• Get social and build relationships

• Don’t confuse your followers by pinning random things.

• Don’t solely pin pictures of your products/projects.

• Don’t overpin.

Monday, September 23, 13

Page 21: Facebook and twitter dos and donts

Instagram Do’s & Don’ts

Monday, September 23, 13

Page 22: Facebook and twitter dos and donts

• Tell a story with images.

• Feature and interact with your customers.

• Use your Twitter handle as your username.

• Give people access/behind the scenes.

Do. . .

Monday, September 23, 13

Page 23: Facebook and twitter dos and donts

• Use Instagram for advertisements.

• Post too many times a day.

• Take posed photographs.

Don’t. . .

Monday, September 23, 13