facebook and instagram - microsoft rising quickly . ... •right now, that means sharing ... •and...

www.socialmediaissimple.com

A Social Media Presentation By

FACEBOOK AND

INSTAGRAM

Presenter: Brenda Burch


Facebook and Instagram. Is this a match made in heaven, or just more work?

Our agenda over the next 45 minutes

• Establishing the differences between Facebook and Instagram and why they are better together

• Some proven techniques that increase reach on both social networks

Questions


This is an exciting session!

•This isn’t a session for beginners wanting to understand how to get started on Instagram or Facebook.

•It is specifically designed for those who use Social Media on various – or just one – social networks for marketing purposes.

•Hopefully this makes a case that using BOTH Facebook and Instagram can seriously increase Reach.


The Differences and the Similarities

Similarities:

• Instagram is owned by Facebook. Users of both can easily recognize some of the similarities. Please don’t assume they are identical, however.

• Best results on each social network depend on ‘reaching’ as many APPROPRIATE potential and existing customers as possible.

• Facebook is THE BIG KAHUNA in social networks. No one comes close. Instagram is now rising quickly . Let’s see the next slide which indicates the highest number of users. Please note that WhatsApp and Facebook Messenger are also owned by Facebook.

Differences

• This is most certainly NOT an exhaustive list!

• Facebook works best using images and videos, but Instagram ONLY works using images and videos.

• Instagram was originally designed to only work on a mobile device. Facebook works better on a desktop computer

• Facebook has personal profiles, business pages, and groups. Instagram is primarily personal profiles with an increasing business profile sector, no groups.

• There is most definitely a different tone between the two platforms. Overall, Instagram is less complicated. It’s early days for Instagram.

Ranked by number of active users. Pinterest barely made the list, yet was the BEST THING just two years ago.


• What is Instagram?

• Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.


Instagram • Instagram is not slowing down. There are 200 million

monthly users. This was part of last year’s slide: Here are the numbers for this year.


• How do Facebook and Instagram work

• together for best results for your presence on

• BOTH social networks? •


A short ‘Reach 101’ explanation

• What is Facebook Reach?

• Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Page."

• As the owner of your Facebook Page, any time you share a post, you'll see in the lower left a number indicating that post's reach.

• Note that Reach isn't necessarily just the people who Liked your Page and saw the post in their feed - anytime someone likes, comments or shares one of your posts creates an opportunity for that post to be seen by their Facebook connections.

• Therefore, it's quite possible for an individual post's Reach to exceed the number of fans for a Page.

• Total Reach is the combination of both Paid and Organic.

https://www.facebook.com/business/news/Organic-Reach-on-Facebook


How Facebook + Instagram = Big Reach

• Since Facebook owns Instagram, and since Facebook knows that users love seeing great images in their feed, Facebook tends to give even greater weight to images shared from Instagram.

• In other words, once you have an image you want to share, you'd post it first to Instagram and, before sharing, toggle the Facebook share button, like this:


Basics and Tips on connecting Facebook to Instagram

• You'll need to make sure that it's your Facebook Page that's connected to your Instagram profile, and not your Facebook profile.

• You will want to connect a second Instagram profile for your brand, once that's connected directly to your Facebook Page, as I have.

• When you post the image, it immediately goes to both your Instagram profile and Facebook Page, and begins to reach both audiences.

• Instagram works best with appropriate hashtags. To include them, but not have the post look odd on Facebook , just put the hashtags in the comments.

https://www.thesocialmediahat.com/news/instagram-business-accounts-what-marketers-need-know-05312016

https://www.thesocialmediahat.com/news/instagram-business-accounts-what-marketers-need-know-05312016


Summing Up

• Facebook Reach has been going down for brands, and will likely continue to go down to as little as 1% in the coming years. To ensure the effectiveness of your Facebook activity, it's critical that you create the kind of activity that your audience craves and Facebook rewards.

• Right now, that means sharing images and video content.

• And it means using Facebook and Instagram in unison.

• Parts of this presentation taken from the blog The Facebook Hack That Will 10x Your Reach by The Social Media Hat.

• http://tinyurl.com/j6xtq92

• YOU MUST READ THIS BLOG IN ITS ENTIRETY.


Links http://www.socialmediaexaminer.com/9-instagram-tips-tools-

for-marketers/?awt_l=FZJfl&awt_m=3WXBodFxg1r.ILT&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New

http://blog.business.instagram.com/post/131103916716/151013-instagramforbusiness

http://www.socialmediaexaminer.com/how-to-use-hashtags-on-instagram-to-grow-your-reach/?awt_l=FZJfl&awt_m=3VGgGoNcMHr.ILT&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New

http://www.socialmediaexaminer.com/9-instagram-tips-tools-for-marketers/?awt_l=FZJfl&awt_m=3WXBodFxg1r.ILT&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New







































How to reach me:

Brenda A. Burch

Toll free: 1-866-442-0044

Direct: 250 743 1638

17

Questions???

Email [email protected]

Twitter twitter.Com/smissimple

Facebook fan page facebook.Com/socialmediaissimple

Website socialmediaissimple.com

LinkedIn linkedin.com/in/brendaburch

Pinterest @rebasmom

Cowichan Valley Social Media Club

www.facebook.com/cowichanvalleysmclub

http://twitter.com/smissimple



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facebook and instagram - microsoft rising quickly . ... •right now, that means sharing ... •and...

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