facebook and instagram celebrate the class of 2020 · 2020-05-11 · facebook company, 2020. while...

#Graduation2020 Facebook and Instagram

Celebrate the Class of 2020

For school faculty

In the face of the global coronavirus (COVID-19) crisis, many of life’s moments will be disrupted - and graduation ceremonies are a big one. With so much of the country under stay at home orders, some time-honored rites of passage just can’t happen as they normally do.

Graduation is a pivotal life moment, not just for the graduate, but for families and friends as well. Although school graduations are being cancelled, we want the Class of 2020 to have a moment where they can celebrate together, even if they are physically apart. Facebook and Instagram can be a meaningful destination for this celebratory moment.

By using a variety of ways to connect on Facebook and Instagram, you can fully harness your voice to help people stay engaged and feel celebrated during this challenging time. We’ll share ways you can connect your community on Facebook and Instagram for #Graduation2020.

Facebook company, 2020


Table of contents

1. Thought-starters

2. Going Live with Facebook and Instagram

• Facebook Live

• Instagram Live

• How to use the Live Producer Tool

• Create a scheduled Post

3. Instagram Content Creation Tips & Tricks

• Instagram Stories

• Instagram Feed

• IGTV

4.Comms Support

5. Final note

THOUGHT-STARTERS:

Words of advice and encouragement Share words of advice and encouragement to the Class of 2020 on Facebook and/or Instagram (Story or In Feed). Here are a few tips:

• @mention any grads in your life or challenge someone else to share their words of advice and encouragement next.

• Add stickers, music or gifs to your story from the sticker tray.

• Ask fans questions or polls about things like what advice they’d like to offer the Class of 2020, who are the 2020 grads in their lives, or what are ways we can all show support for this year’s graduates.

Grad walk Encourage fans to share their Grad Walk by sharing a unique walk yourself with the added hashtag #GradWalk2020. Have fun with this and encourage your fans to do so as well!

Engage with Facebook Fan Groups Interact with fan groups by joining relevant Group discussions or starting a new discussion about topics related to graduation or graduates.

Across Facebook & Instagram, join in the celebrations with the hashtag #Graduation2020. We'll be celebrating graduates starting with Grad Week May 11th through May 16th. Here are a few ways you can participate in this important milestone.

Thought-starters

#Graduation2020


Coming soon! Graduation sticker pack. Check Messenger stickers to locate graduation stickers!


While we all practice physical distancing, live streaming can make personal connections happen in real time. Here’s how to create that shared experience on both Facebook and Instagram Live. With live video, your community can instantly ask questions, comment, react, or just follow along.

Going Live on Facebook and Instagram

Tools and features to help people

If adding music to your live streams, make sure you have the rights to use the music or you can download and use music from the Sound Collection tab in Creator Studio. Use of commercial music without proper clearances could result in your stream being removed.

Consider whether to record your content horizontally or vertically. Horizontal video can make it easier for people to view on a connected TV or laptop.

Best practices to keep in mind

Make it conversational.

Keep your setup casual.

The majority of Live content is shot selfie-style so consider having direct eye contact.

Aim to stream for at least 15 minutes or longer, since it takes time for viewers to join.

If filming on your phone, lock the focus and exposure by holding down on the screen.

For improved audio, consider using a wireless microphone that plugs into your phone or camera.


Go live and raise money for a cause

• Live video is a powerful way to engage with your community and rally support for health organizations. In specific markets, people can donate as they watch your live video or after you’ve posted the video. See a list of eligible countries here.

• Explain why the cause is meaningful to you and be clear about fundraising goals and what you hope to achieve.

• Consider inviting others (family, friends or other influential figures) to join you and help advocate for the cause.

• On Facebook Live, pin a comment to give your viewers an idea of what you’re doing and direct them to the right place to provide support.

• Qualified Facebook Pages can add a Donate button to their live videos by using the Facebook app on mobile or Live Producer on a computer - more information is available below.

Going Live on Facebook and Instagram

https://www.facebook.com/help/837523116348786


Navigate to the Page, group or event you want to live stream from.

Tap the Live button at the bottom of the post composer.

Add a description to your video. You can also tag friends, check in to a location, and add a feeling or activity.

Tap Start Live Video.

Tap Finish when you want to end your broadcast.

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How to use Facebook Live on a phone

Go live on Facebook to broadcast a conversation, performance, Q&A or virtual event. You can go live on a Page, in a group or an event, and your live videos will also appear in people’s News Feed.

Facebook Live



Once you have your encoding software

and camera installed, you’re ready to go

live using Live Producer, which is the new

way to go live on Facebook using higher-

end production equipment and streaming

software. You can access Live Producer

at facebook.com/live/producer. Learn

more about how to use Live Producer

here. We also recommend checking out

this advanced Facebook Live guide for

planning larger virtual events or shows

using Live Producer.

You’ll need streaming software (also

referred to as encoding software or an

encoder). The encoder that's best for you

may depend on the type of content you

plan to stream. There are several

programs to choose from, including free

open-source software. Learn more about

encoding software options and going live

with streaming software.

How to go live on Facebook with a camera and streaming software

Facebook Live

https://www.facebook.com/live/producer


https://www.facebook.com/help/publisher/593310264553282



When you schedule a live broadcast, 2 posts are automatically created:

1. An announcement post: When you schedule your live broadcast, an announcement post is published to your Page, letting your followers know you have an upcoming live stream. People who see the announcement post can click "Get Reminder" to receive a one-time reminder notification shortly before the stream begins.

2. A live broadcast post: At the scheduled time of your live broadcast, a post containing your live stream will automatically be published. People who expressed interest via the announcement post get a notification directing them to the broadcast.


Scheduling a live stream If you’re using a connected camera and encoder, you can schedule a live stream up to one week in advance in Live Producer. If possible, we recommend scheduling live broadcasts ahead of time to make your audience aware of upcoming broadcasts and to more easily connect when your stream begins. Learn more about scheduling a live broadcast here.

Facebook Live feature highlights

Facebook Live



Qualified Pages can add a Donate button to their live videos by using the Facebook app on mobile or Live Producer on a computer. This allows you to raise money during a live video for a nonprofit or charitable organization, including your own. Donations are not available in all markets. Learn how you can qualify for Facebook's fundraising tools here.

This image shows how you can add a Donate button using Live Producer. Learn how to add a Donate button to a mobile broadcast here.

Raising money for a cause


• Slow: Commenters can only comment once every 10 seconds.

• Discussion: Your chat will only show comments of at least 100 characters.

• Follower: Only your followers can comment.

• Restricted: Viewers must have accounts that are at least two weeks old to comment.

• Protected: Commenters must have followed you for at least 15 minutes.

Moderating comments If you’re using a connected camera and encoder, you can moderate comments in Live Producer. Once a stream is initiated, the left-hand column will display your Live post’s comments, giving you the ability to moderate the discussion while also monitoring the live stream.

A dropdown menu lets you apply the following settings to more easily manage comments:

Facebook Live




Bringing guests into your broadcast If you’re using Live Producer, you can bring guests into your broadcast by using platforms like Be.Live, Stage Ten and easylive.io. Find the partner that is right for you. Video conferencing software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook with multiple participants. Learn more about broadcasting Live to Facebook using Zoom and BlueJeans, or ask your video conferencing provider if they support this functionality.

Trimming and clipping previously live videos

You can trim the beginning and end of your previously live video if there’s any unnecessary footage you’d like to cut. You can also create shorter video clips from the longer broadcast.

To trim the beginning or end of your previously live video:

✓ Go to Creator Studio and navigate to the Posts tab under the Content Library section.

✓ Check the box next to the previously live video you want to clip and select the Edit Post button.

✓ Select Trimming on the right side of the pop-up screen.

✓ Select your start and end points, and press Save.

To create a clip of a previously live video:

✓ Go to Creator Studio and navigate to the Posts tab under the Content Library section.

✓ Check the box next to the previously live video you want to clip and select the Edit Post button.

✓ Select Video Clipping under Subtitles & Captions on the right side of the pop-up screen.

✓ Set your clip start and end points.

✓ Select + Add Clip.

✓ Add a title to the clip.

✓ Select Save.

✓ After you create your clip, you can find it in the Clips tab within the Content Library section of Creator Studio. From here, you can publish the clip to your Page and add it to any relevant playlists.


Facebook Live

https://l.facebook.com/l.php?u=https%3A%2F%2Fbe.live%2F&h=AT1TGPN1xHTa3WImIZsGcTBZhA-SC6ePDOLpRuXWSkKMfd5U1Yw-WYJLFJDzDPNgm1gb8szLU294R18ZdRvnrAVsbLdrA74VdOhGbMtpGU3t2vnHXXOqaz3G2agnS0_fvMzbnF8d

https://stageten.tv/

https://l.facebook.com/l.php?u=http%3A%2F%2Feasylive.io%2F&h=AT0BlOG8WNERgS_2k7pIRof99hwMBF6RftlpLftKogka7gs7DWjaRnRC2tgtfJLQtuAP7RfiSjMjmsUYQpy5Dn6Io8rVUL151PMvrWWWWgLehLx0TVqredN44ebex_ERwEKHHvrx

https://www.facebook.com/facebookmedia/solutions/facebook-live

https://l.facebook.com/l.php?u=https%3A%2F%2Fsupport.zoom.us%2Fhc%2Fen-us%2Farticles%2F115000350406-Streaming-a-Meeting-or-Webinar-on-Facebook-Live&h=AT2PdJNvbhPJ6lZEt8bgRukjufH6vbDdSEYeykg998Dhh6uGKr8j29I1uC80lvJpCijrHVAoodgPfonweyM9PHJO9wf7AB22RCt0FaQPjRE4pahcxhfu78SjbuGXBmifcSYqCBcn

https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.bluejeans.com%2Fpartners%2Ffacebook&h=AT1MTCq09iWgwk1df99r80p8hgAx1YI_tZFumh7lR2QH6-ogvn86R2rxA-8_dgL_N6Y0wJOPLGpvje9n8ADa65oL839PFzwfj815FbRjblZI-GaUlRfpUBsZ6IdXKN6XNcP6YGDL

http://facebook.com/creatorstudio



Before you go live:

Encourage people to tune in by notifying them in advance using posts or Stories.

Source questions from the audience in advance and prep your answers.

If you’re streaming using a phone, turn on Do Not Disturb and make sure you have a strong Internet connection.

Use a tripod or camera stabilizer for a steadier shot.

Write a compelling description before going live.

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Here are some things to keep in mind before, during and after your stream on Facebook Live.

Facebook Live

After your live stream:

Save the Live to your Camera Roll and re-share as video-on-demand content in your Feed, Stories, IGTV, etc.

See how your live video performed in the Insights section of Creator Studio.

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During your live stream:

Make sure you give your audience time to tune in. Try going live for 30-60 minutes.

Respond to, or pin, fan comments.

Say hello to your fans by name when responding to their comments, and prompt them for questions on a certain topic to encourage engagement.

Share the live stream in groups or on Pages and profiles you manage.

Crosspost the live stream to multiple Pages simultaneously (only available using Live Producer). Click here to learn more about live crossposting.

Embed the live stream on your website or blog if you have one (only available using Live Producer)

The time limit for a live video session using the Facebook mobile app is 4 hours, and the time limit for a live video session using Live Producer is 8 hours.

Depending on the content (such as virtual events or performances), consider encouraging viewers to mirror the content to a larger screen such as a TV.

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Facebook Live




Use the Countdown sticker in Stories to count down to your live video. When the countdown ends, you and everyone who turned on reminders for your countdown will receive a notification.

Use the Questions sticker in Stories tosource questions beforehand.

Try going live at certain times duringthe day/week so your community knows when to look forward to tuning in.

Before you go live:

Here are some things to keep in mind before, during and after your stream on Instagram Live.

Just like on Facebook, going live on Instagram is a simple way to create a virtual event. It allows you to maintain a positive and direct line with your community during this time.

Instagram Live


Pro Tip: Screenshot the end of your Live to save views.


How to share your Live video to Feed or IGTV:

2 Note: When you save your Live video to your camera roll, likes and comments are not saved.

3 Upload and share to Feed (for videos under 1min) or IGTV .

1 To save your Live video, tap in the top left to save the video to your phone’s camera roll.

How to share your Live video to Stories:

1 After your Live ends, tap Share to Story at the bottom of your screen.

2 Note: Live video replays include likes and comments from the original Live video.

3 Learn more here.

After your live stream: Share your Live video to Stories, Feed or IGTV

During your live stream:

Go live with a friend or fan using Live With, which prompts a notification to your collaborator’s followers as well. Learn how here.

• You’ll need to screen record your Live With while you’re broadcasting if you want to share it after to upload it to Feed (if less than 1 minute) or IGTV.

• Don’t forget to take measures that turn off notifications while you screen record.

• To respond to a comment, try this: Tap the comment, and then tap Pin Comment to pin it so that viewers can see it more easily while you reply.

Share media with your audience (on iOS only) using the Media sharing button located on the bottom right of your Live recording screen, which allows you to share any video or image on screen.

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Instagram Live

https://help.instagram.com/1660923094227526/?helpref=hc_fnav&bc%5B0%5D=Instagram%20Help&bc%5B1%5D=Using%20Instagram


Share to IGTV

Sharing and saving your Live

Followers tune into Live at different times, and many who aren’t able to watch in real-time may want to view it afterwards. Share your Live to IGTV so your fans can revisit engaging, authentic and fun content beyond your live broadcast.

Instagram Live

STEP 1

After your live broadcast ends, tap ‘Share to IGTV’

STEP 2

From here, you can:

Choose a cover photo for your video (from camera roll or your broadcast)

STEP 3

After you choose your cover photo, you’ll be taken through the standard IGTV upload process, with options to:

• Add a title

• Add a description

• Add to Series

Save to cameral roll

Tap ‘Download Video’ to save your live broadcast to your camera roll

Note: if you go live with another person, you’ll need to screen record to save the video file to your camera roll

How to use the Live Producer ToolA new way to go live on Facebook using a software or hardware encoder

Open Live Producer1

Access Live Producer here: facebook.com/live/producer

OVERVIEW

• Manage your Live post(s) and comments in the left-hand column

• Critical functions such as Source Details and Stream Health, plus interactive features like Polls and Questions, are located in the top navigation bar.

• A small stream preview is available in the bottom right-hand corner; simply scroll up to access a larger stream preview.

Note: The availability of certain interactive features currently in testing may vary.

Default tab view before a live stream is initiated:

Scrolling up reveals a larger stream preview:


http://facebook.com/live/producer

Set up your live video post2

Set up your Live video post(s) in the left-hand column.

UNDER LIVE

• Select whether you would like to “Go Live Now” or “Schedule a Live Video” for a future date.

UNDER POST

• Select “Share to a Page You Manage” from the dropdown menu.

• Choose the Page you would like to stream to from the second dropdown menu.

• Choose which Pages (if any) you would like to crosspost the Live stream to.

• Select “Audience Settings” to define age or geographic gating.

• Add a title and description to your post.

OPTIONAL

• If you are streaming gameplay, you have the ability to tag a specific game title.

Reminder: The “Go Live” button will be inactive until an encoder is successfully connected (see section 3 below for more details).


How to use the Live Producer Tool

Connect your encoder3

The “Source Details” tab in the top navigation bar provides access to Stream Keys and Paired Encoders for managing your stream sources. Use the top dropdown under “Source” to select either Stream Keys or a Paired Encoder.

In this section, you can check whether you’d like to use a Persistent Stream Key and/or set a Backup Stream.


CLICK ON “SETTINGS” TO REVEAL ADDITIONAL OPTIONS, INCLUDING:

• Go Live for longer than 8 hours. If you check this box, your video will not be saved after your stream is complete. (Page access to this feature

may vary.)

• Allow embedding. If you check the box, you will be able to copy the embed code for your live stream.

• Allow users to rewind the live stream during playback. Automatically end the Live video if the stream stops.

• Disable live commentary on Watch Parties created by viewers or groups.

• Unpublish the post after the Live video ends so the recorded video is not visible to the public.

Click the “Go Live” button4

Once a source is successfully connected, the “Go Live” button in the bottom left-hand column will change from gray to blue. At this point, you can click the button to go Live.


Monitor your live stream5

Scroll down to see functional tabs such as Stream Health. Click on “Stream Health” to surface Stream Metrics and Event Logs, which can help you anticipate and/or react to any issues with your stream. Stream Metrics now includes time series views of key health metrics.


Moderate comments6Once a stream is initiated, the left hand column will display your Live post’s comments, giving you the ability to moderate the discussion while also monitoring the live stream.

A dropdown gives you the option to apply the following settings to more easily manage comments. More than one setting can be applied at a time.

End stream7Click the button below the comment thread and moderation tools to end your Live stream. You’ll be asked to confirm that you indeed wish to end your stream.

Access Live Producer here: facebook.com/live/producer


Once you’ve initiated your Live stream, scroll up to view a larger stream preview and see key metrics.

Slow: Commenters can only comment once every 10 seconds.

Discussion: Your chat will only show comments with at least 100 characters in them.

Follower: Only your followers can comment.

Restricted: Viewers must have accounts that are at least two weeks old to ignore comment.

Protected: Commenters must have followed you for at least 15 minutes.


Create a scheduled postYour Facebook Live session should be scheduled so there will be an announcement post which will allow users to click “Get Reminder” for a notification shortly before the broadcast begins. At the scheduled time of the live broadcast, a second post is automatically published containing your Facebook Live Stream. People will receive a notification directing them to the broadcast.

Schedule a Post

To schedule a post:

NEW FACEBOOK

• Go to your Page.

• Click Publishing Tools in the left column.

• Click + Create in the top right.

• Create your post.

• Click and select Schedule.

• Below Publication, select the date and time when you want the post to publish and click Schedule.


You can create a post and schedule it to publish on your Page in the future. Scheduled posts can be created and edited by other admins and editors who help manage your Page.

Keep in mind that all times for scheduling correspond to your current time zone.

CLASSIC FACEBOOK


• Click Publishing Tools at the top.

• Click + Create in the top right.

• Create your post.

• Click and select Schedule.

• Below Publication, select the date and time when you want the post to publish and click Schedule.


Manage scheduled Posts

To reschedule, edit or delete a scheduled post:


Live Crossposting allows you and another Page to post videos on each other's behalf. This will help increase organic distribution of the stream itself. Only broadcasts created through the Live API (Publisher Tools and facebook.com/live/create) are eligible for Live crossposting. Broadcasts originating from mobile cannot be Live crossposted.

CLASSIC FACEBOOK

• Click Publishing Tools at the top of your Page.

• Click Scheduled Posts in the left column.

• Click the post you want to edit.

• Click Edit to edit the post, or click to choose to publish, reschedule or delete it.

NEW FACEBOOK


• Click Publishing Tools in the left column.

• Below Posts, click Scheduled Posts.

• Click the post you want to edit.

• Click Edit to edit the post, or click to choose to publish, reschedule or delete it.

Crossposting

If adding music to your Live Streams, make sure you have the rights to music. You can also download music from the Sound Collection tab in Creator Studio, which is cleared for use in videos. Check with your Partner Manager for the latest music rights guidance.

Music Rights

To see a history of all edits to a scheduled post, click View Edit History.

Create a scheduled post

https://facebook.com/live/create

https://facebook.com/live/create


Additional Guidance & Resources

Facebook Live Producer:Setting up a Live with higher-end production equipment

facebook.com/help/publisher/593310264553282

Facebook Live:Connecting your encoder


Go live and end broadcast


How to go live on mobile


Crossposting Instructions

facebook.com/help/678485232304895

Create a scheduled post

Live broadcast settings


Schedule a live broadcast









We acknowledge how you create content has changed during this time. So, we’re sharing tools you can access to adapt to this new way of working.

Instagram content creation tips & tricks


Creator Account Insights Better understand what works for your audience

Build your own studio Make a content production space wherever you are

Creator Studio Manage your Instagram presence with your team from afar


Creator Account Insights Better understand what works for your audience. Try taking this time to use insights to plan what upcoming content could be.

Switching to a creator account gives you access to insights that help you determine what your audience wants to see more of, so your account can continue to grow.

Types of insights available in creator account:

Activity insights This section lets you view important insights on your Profile, including:

• Interactions (eg profile visits and website clicks)

• Discovery (how many people see your content and where they find it)

Content insights This section lets you view insights on your posts, Stories, and promotions

Audience insights This section tells you more about your followers and audience, including what prompts net new follows and unfollows

Pro tip:Look at days you posted to see what kind of content gained you new followers



Build your own studio Make a content production space wherever you are. While outside content capture opportunities may be decreased, we’re sharing tips on how to produce wherever you are during this time.

Materials checklist

✓ Background: a simple solid wall works

✓ Ring light

✓ Selfie stick (or pop socket)

✓ Tripod

✓ Visual aids/props


Editing considerations:

we recommend these apps to help you edit your content:

★ Spark

★ Videoleap

★ 90s

★ Inshot

★ Carve

★ Videograde

Space considerations

✓ Lighting: natural light works great

✓ Sound for video:

- Aim to shoot during quiet times in your space

- Limit distractions and other audio sources for crisp sound

- Do a test shot to make sure it works for you before shooting


Facebook Creator Studio for Instagram Manage your Instagram presence with your team from afar.

With Creator Studio, you and your team have access to:

Content library

View and search for all your Instagram posts across multiple accounts

Insights

Refine your content strategy through activity and audience insights

Publishing

Publish and schedule Feed and IGTV posts directly from your desktop

facebook.com/creatorstudio



In these challenging times, maintaining a close connection with your family, friends and community is important. Use Stories to help you feel closer to your community while we’re further apart.

Interactivity is key: these tools help you engage with your followers

Questions sticker Answer community questions, or ask questions of your own

Post multiple Stories per experience

Regularly update highlights with themed Stories that best represent who you are

Use Close Friends and Group Stories to share different content with your different tribes, or as a way to manage who you interact with

Instagram Stories

Poll and quiz stickers Playfully involve your audience

Music sticker Share your mood via music

Countdown sticker Build anticipation for any moment your followers want to know about (eg your upcoming Q&A in Live)

Stories about you Access your Stories @-mentions in the Activity Tab to view, reply-to and share Stories about you


Feed is still a great way to share your highlights and favorite moments. In a time when opportunities to create content may have changed, we are sharing a few tips and ideas to connect with your audience via Feed, and keep positive conversation going on your Profile.

Post a mix of videos and photos

Instagram Feed


First, some general tips:

Go vertical (4:5)

Always use hashtags and geotags

Use carousels for more engagement in one post

IGTV is still a great way to go deeper with your audience by sharing longer, more personal videos. Consider using this time to explore creating IGTV content around topics you’re passionate about. Also, discover others’ IGTV content to help you feel closer to the outside world.

IGTV


Engage the viewer in the first 3secs

First, some general tips:

Publish original (not repurposed) content

Use sound, editing, and graphics techniques to make your IGTV stand out

Use the Series tool to share episodic themed IGTV content

Use Feed Preview so your existing audience sees your IGTV content

The new IGTV cropping tool allows you to select a thumbnail image so it still looks great on your grid

IGTV FAQs

What’s the best way to increase IGTV views Always use Feed Previews

What’s the best day to post to IGTV? Weekends (plus Fridays)

How long should my IGTV video be? The sweet spot is 3-5mins (consider breaking up a longer video into 3-5min segments)


IGTV Consider using this time to explore creating IGTV content around topics you’re passionate about.

IGTV

Does it stand out?

Is it shareable?

Is it something I care about?

Start here when you plan your IGTV video content:

#Graduation2020


Communications Comms strategy: Your comms team(s) is responsible for leading and executing the comms strategy around your launch.

Facebook comms support: Please share your comms strategy and launch dates with Facebook Comms. If there is a Facebook press moment that has the potential to amplify your news, we will do our best to incorporate it.

Press materials: Facebook Comms must review all press materials (blog post, press release, etc.) for approval prior to your press outreach.Please make sure that all contracts included in your press materials are fully executed. We DO NOT approve external communications around deals that are not fully executed.

Review timeframe: Please allow up to 3 business days for press materials to be reviewed, but we will always try and accommodate tight deadlines.

Facebook executive quotes: As a general guideline, we do not provide executive quotes.

Final note Your voice is vital to our community as the world comes

together during this unprecedented time. We hope you find

new and meaningful ways to connect with people on

Facebook and Instagram as we come together as a

community to deliver a sweeping, soulful and celebratory

send-off for the very deserving class of 2020.

#Graduation2020

facebook and instagram celebrate the class of 2020 · 2020-05-11 · facebook company, 2020. while...

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