facebook and instagram ads

Facebook and Instagram ads

The Goal of this Workshop

1. Set up business presence on Facebook 2. Understand why and how to set up a Facebook ad 3. Set up an Instagram ad

Social Media advertising is projected to generate $11 billion in revenue in 2017.

Source: MarketingTechBlog

10% 24%

Social Media Marketing as percent of overall marketing spend

5 years from now

Social ads are highly targeted.

Time 40 min/day

Mobile 1.03

billion ppl.

Eyeballs 1.13 billion

ppl

Facebook

Your customers are on it. So are your competitors.

Facebook is still the most popular social networking site for

marketers.

80% of marketers use it.

1. Targeted. 2. Cost Effective. 3. DYI.

Social ads are:

Why should you care?

1. You have the tools to stay ahead of your competitors. 2. Reach local customers. 3. Save money.

The Problem?

1. Personal vs Business 2. Not knowing how to do it. 3. Always changing.

Set up Facebook Business Manager

https://business.facebook.com/

Inside the Business Manager

Any problems with Business Manager go to:

http://bit.ly/FBBusinessmanager

Facebook Ad Manager

DYI Facebook Ads FREE Tools

Ad Manager Power Editor

Create an Ad

Choose an Objective

Custom Lookalike

Targeting

Audiences

Audience by geo + interests

Custom Audience

Lookalike Audience

Budget $5/day

Follow the 8 simple steps in the guide:

To get the guide: http://bit.ly/MilenaRegosFacebookAdGuide

èBonus VIDEOç

How to create a single Facebook ad with 6 different images:

http://bit.ly/FB6images

OR youtube.com/milenaregos

èBonus VIDEOç

How to boost a post from the Ad Manager

http://bit.ly/Fbboostpost

OR youtube.com/milenaregos

Case Studies:

Squaw Valley Gold Bug Park and Mine

Squaw Valley Ad Campaign

Gold Bug Park and Mine

Instagram ads

Snap. Record. Share.

If You Could Express Your Business Visually,

What Would You Create?

1. Build Relationships 2. Tell a visual story about your business

3. Create brand awareness

Engagement with brands is: >10 times higher than Facebook >54 times higher than Pinterest >84 times higher than Twitter.

Source: Instagram & Brandwatch

500 MM people:

the largest mobile ad platform

Use Instagram Ads to:

1. Increase awareness 2. Drive people to your website 3. Download your mobile app

Boost sales with special discounts and promotions

To create an Instagram ad

Where does my

ad appear?

To run ads on Instagram you need a Facebook page

èBonus VIDEOç

How to create Instagram ONLY ad:

http://bit.ly/Instagramad OR

youtube.com/milenaregos

Instagram Case Studies

Instagram Case Studies

Adventure Awaits The Indonesian travel brand used a winning combination of link ads and mobile app install ads for its direct response

campaign, achieving a 13.7% click-to-install rate.

23pt 9pt lift in ad recall lift in brand "

favorability among "women

13.7% click-to-install rate

The perfect companion Traveloka wanted to be seen not just as a bookings portal, but also as the ideal travel partner throughout a trip. It wanted to reach young Indonesians, drive them to its website and encourage them to install its mobile app.

Hassle-free holidays Based in Jakarta, Traveloka is a travel brand that aims to make traveling hassle-free, affordable and smooth sailing for on-the-go Indonesians. People can book flights or hotels through its website or mobile app.

Inspiring action Traveloka’s Instagram campaign kicked off in October 2015 with link ads to drive its audience to its website and create initial awareness. This was followed by an extensive mobile app install campaign to prompt people to install its app." To inspire people to take a specific action within Instagram, the brand partnered with Facebook Creative Shop to create a suite of images based on what Indonesians are passionate about. Drawing on local insights, the photos depicted Indonesians living a mobile lifestyle and using the Traveloka app in relatable situations. The ad copy encouraged people to “start their #AppyTravelling” by planning a trip with Traveloka’s app and included calls to action like “install now”. " To ensure that it was reaching the right people, Traveloka used lookalike audiences to target people who resembled existing app users and customers who had made a travel booking in the past month. It used device targeting to tailor the ad content to people based on their usage of Android or iOS." The well crafted campaign achieved a 13.7% click-to-install rate and a 23-point lift in ad recall, which is 3.8X higher than Nielsen’s average and 1.4X higher than Instagram’s average. Showing its app being used in a relevant context to the the right people helped Traveloka raise brand awareness and drive both website traffic and app installs.

STORY

GOAL

SOLUTION

Success Story

“

“

As one of the largest platforms in Indonesia, Instagram helps us reach and engage with different types of audiences. Using quality visual creative to demonstrate our key product features has proven to be exceptionally effective at driving ad recall, relevant brand metrics and installs for the Traveloka app. Instagram is now an important part of our core digital strategy.

Darwin Soesanto"Digital Marketing Traveloka

Social advertising is:

Good for local businesses Affordable

Very targeted

1. Set up Business Manager 2. Dedicate advertising budget: -‐ Boosted posts -‐ FB ads -‐ Instagram ads

BONUS:

Get my FREE eBook:

“7 ways to save time, grow your business and be

happier” milenaregos.com

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