Is Facebook Working for Your Business?

a quick look at facebook analytics

I just want you to like me!

Thinking about using Facebook to promote your business?

• Create a page•Add interesting content •Get likes!

Facebook Analytics

• Overview– High level overview of all of your FB activity

• Likes– Details (amount, demographics, etc.) of the people who liked your

page• Reach

– Information about the number unique people who reached your page• Engaged Users

– Who’s clicked on your post?• Talking About This

– Likes, comments, shares, answering a poll…• Virality

– % of unique people who created a story from your post

Getting Started• To view Insights, you need 30 likes • Click on the Insights section of your Admin

Panel or Settings View Insights

Overview

Summary and direction of activity• Total Likes

• Friends of Fans

• People Talking About This

• Weekly Total Reach

Overview

Summary and details by post• Date and

Post title

• Reach • Engaged

Users

• People Talking About This

• Virality

Likes

• Gender• Age• Country• City• Language

Picture and text of who liked your page

Likes

• Page• Timeline• FB Recommendations• Friend Referrals• Mobile

Where did your likes come from?

Likes

1. How will a deeper understanding of the demographics of people who liked your page help your business?

2. What can you learn from where your likes come from?

Reach

Reach• Organic– Number of people who saw your post in their news feed,

in ticker or on your page

• Paid– The number of people who saw an ad or sponsored story

that pointed to your page

• Viral– The number of people who saw this published by a friend

ReachThe number of people who have seen your post

Reach

1. What does the reach of your posts tell you about your business?

2. What posts were shared? Why do you think people shared the information with others?

Engaged Users

• Other Clicks• Link Clicks• Stories Generated

Engaged Users

• Other Clicks– Number of times something in a post like names,

time stamps or number of likes was clicked

• Photo Views– Number of times a photo in your post was opened

• Stories Generated– Number of likes comments or shares from your post

Talking About This

Who created a story from your post?

• Like• Comment• Share• Answer to a question• Response to an event

Engaged Users/Talking About This

1. What posts engaged my readers?2. How did the engage (liking, sharing, etc.) and

why?

Virality

Percentage of people who created a story

from your post out of the total number of

unique people who have seen it.

Virality

1. What posts went viral? Why?2. If a viral post brings someone to my page,

what will keep them?

Facebook Analytics

Reach

Talking About This

Engaged Users

Facebook Analytics

• Overview– High level overview of all of your FB activity

• Likes– Details (amount, demographics, etc.) of the people who liked your

page• Reach

– Information about the number unique people who reached your page• Engaged Users

– Who’s clicked on your post?• Talking About This

– Likes, comments, shares, answering a poll…• Virality

– % of unique people who created a story from your post

Thank you!